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Choice Hacking: The Marketing Psychology Podcast

Choice Hacking: The Marketing Psychology Podcast

122 episodes — Page 2 of 3

S6 Ep 9Greatest Hits: How Target used psychology to perfect its experience

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). ★ Support this podcast ★

Sep 10, 202412 min

S6 Ep 8How COURSERA made education (ethically) addictive

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Sep 3, 202412 min

S6 Ep 7The Psychology Behind SPOTIFY'S Success

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). ★ Support this podcast ★

Aug 27, 202410 min

S6 Ep 6Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). ★ Support this podcast ★

Aug 20, 202410 min

S6 Ep 5The Psychology Behind Quibi's $2B Fail

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). ★ Support this podcast ★

Aug 13, 202411 min

S6 Ep 4How psychology saved Chivas Regal scotch

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). ★ Support this podcast ★

Aug 6, 202411 min

S6 Ep 3How coffee (and a bit of psychology) saved McDonald's

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Jul 30, 20248 min

S6 Ep 2How Mini (and BMW) used psychology to become a cult classic

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). ★ Support this podcast ★

Jul 23, 202411 min

S6 Ep 1The psychology behind Blockbuster's $3B failure

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). ★ Support this podcast ★

Jul 16, 202412 min

S5 Ep 14Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). ★ Support this podcast ★

Apr 16, 202417 min

S5 Ep 13Greatest Hits: The Psychological Failure of New Coke

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). ★ Support this podcast ★

Apr 4, 202412 min

S5 Ep 12Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). ★ Support this podcast ★

Mar 28, 202411 min

S5 Ep 11The UNTOLD story of why Kmart failed

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). ★ Support this podcast ★

Mar 21, 202412 min

S5 Ep 10How a tiny perfume company used psychology to take over the world

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). ★ Support this podcast ★

Mar 13, 202412 min

S5 Ep 9Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course.✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Cobra Effect? ★ Support this podcast ★

Mar 7, 20247 min

S5 Ep 8How Duolingo Used Psychology to Make Learning Addictive

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Training. Click here to learn more about how we can help skill up your team, or visit ChoiceHacking.com/training✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

Feb 28, 202414 min

S5 Ep 7Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

Feb 22, 202410 min

S5 Ep 6Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Rise of Nike: The Psychology Behind Its SuccessDisclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★

Feb 15, 202412 min

S5 Ep 5Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy MoreChoice Hacking: 5 Ways Target Uses Psychology to Perfect Its ExperienceDisclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★

Feb 8, 20249 min

S5 Ep 4Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too) ★ Support this podcast ★

Jan 31, 202413 min

S5 Ep 3The Psychology Behind Aldi's Massive Growth

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketingFind me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

Jan 24, 202410 min

S5 Ep 2How Coca-Cola used psychology to become the world's most memorable brand

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketingFind me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

Jan 17, 202416 min

S5 Ep 1The psychology of Starbucks Rewards

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketingFind me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

Jan 10, 202412 min

S4 Ep 10Part Two: How Amazon Uses Psychology to Perfect Its Experience

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketingFind me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

Nov 16, 202312 min

S4 Ep 9Part One: How Amazon Uses Psychology to Perfect Its Experience

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketingFind me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

Nov 9, 202312 min

S4 Ep 8Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: New York Times: How Uber Uses Psychological Tricks to Push Its Drivers’ ButtonsNew York Times: How Uber Drivers Decide How Long to WorkStudy: Algorithmic Labor and Information Asymmetries: A Case Study of Uber’s Drivers ★ Support this podcast ★

Nov 2, 202311 min

S4 Ep 7Part One - How Uber Used Psychology to Perfect Its Experience

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experience ★ Support this podcast ★

Oct 26, 20239 min

S4 Ep 6How Psychology Saved Dominos Pizza

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Oct 18, 202311 min

S4 Ep 5The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Academy. Click here to learn more about how we can help you, or visit ChoiceHacking.Academy✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

Oct 11, 202311 min

S4 Ep 4The psychology behind the failure of JC Penny

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

Sep 27, 202312 min

S4 Ep 3The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly)

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

Sep 20, 20239 min

S4 Ep 2The Billion Dollar Marketing Genius Behind Grey Goose

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

Sep 13, 202310 min

S4 Ep 1How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

Sep 6, 20239 min

S3 Ep 13Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking//SOURCES: Choice Hacking What is the Halo Effect? ★ Support this podcast ★

Apr 13, 202310 min

S3 Ep 12Greatest Hits: How WALMART used psychology to become the world's biggest retailer

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: How Walmart used psychology to become the world’s largest retailerDisclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★

Apr 6, 202314 min

S3 Ep 11How Costco used psychology to become the world's 3rd largest retailer

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking//SOURCES: Choice Hacking, ★ Support this podcast ★

Mar 16, 202310 min

S3 Ep 10Part Two: How Disney used psychology to become the happiest place on Earth

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking//SOURCES: Choice Hacking, 10 Ways Disneyland Used Psychology to Perfect Its Experience ★ Support this podcast ★

Mar 9, 202310 min

S3 Ep 9Part One: How Disney used psychology to become the happiest place on Earth

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking//SOURCES: Choice Hacking, 10 Ways Disneyland Used Psychology to Perfect Its Experience ★ Support this podcast ★

Mar 2, 202313 min

S3 Ep 8Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, How IKEA used psychology to become the world’s largest furniture retailer ★ Support this podcast ★

Feb 23, 202314 min

S3 Ep 7Idleness Aversion: Why we hate to wait (and what to do about it)

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my most popular Choice Hacking Academy course, "Behavioral Science & Psychology 101 for Marketers."Click here to learn more and join the course.✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is Idleness Aversion? ★ Support this podcast ★

Feb 16, 202311 min

S3 Ep 6The Endowment Effect: Creating emotional bonds your customers don't want to break

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Endowment Effect? ★ Support this podcast ★

Feb 9, 202311 min

S3 Ep 5Unskilled and Unaware: The Story of the Dunning-Kruger Effect

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, Unskilled and Unaware: What is the Dunning-Kruger Effect? ★ Support this podcast ★

Feb 2, 202310 min

S3 Ep 4Greatest Hits: How Netflix Used Psychology to Perfect Its Experience

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform ★ Support this podcast ★

Jan 26, 202312 min

S3 Ep 3Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too) ★ Support this podcast ★

Jan 19, 202313 min

S3 Ep 2The Cobra Effect: When Your Best Intentions Backfire

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Cobra Effect? ★ Support this podcast ★

Jan 12, 20237 min

S3 Ep 1The Psychological Failure of New Coke

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, The Psychological Failure of New Coke ★ Support this podcast ★

Jan 5, 202312 min

S2 Ep 14Uber: Part Two

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: New York Times: How Uber Uses Psychological Tricks to Push Its Drivers’ ButtonsNew York Times: How Uber Drivers Decide How Long to WorkStudy: Algorithmic Labor and Information Asymmetries: A Case Study of Uber’s Drivers ★ Support this podcast ★

Jul 28, 202211 min

S2 Ep 13Uber: Part One

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experience ★ Support this podcast ★

Jul 21, 20229 min

S2 Ep 12The Pratfall Effect: What happens when brands f'up

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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Join my free newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Pratfall Effect? ★ Support this podcast ★

Jul 7, 202210 min

S2 Ep 11How Target Used Psychology to Perfect Its Experience

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Join my free newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: 5 Ways Target Uses Psychology to Perfect Its ExperienceDisclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★

Jun 30, 202212 min