Part One - How Uber Used Psychology to Perfect Its Experience
The story of Uber begins in the year 2008. That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. One freezing night, they couldn’t get a cab. While they were shivering on a cobblest
Choice Hacking: The Marketing Psychology Podcast · Jennifer Clinehens, Jennifer L. Clinehens
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Show Notes
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//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experience
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