Choice Hacking: The Marketing Psychology Podcast
<br>This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
Jennifer Clinehens
Show overview
Choice Hacking: The Marketing Psychology Podcast has been publishing since 2020, and across the 6 years since has built a catalogue of 122 episodes. That works out to roughly 25 hours of audio in total. Releases follow a fortnightly cadence, with the show now in its 9th season.
Episodes typically run ten to twenty minutes — most land between 10 min and 13 min — and the run-time is fairly consistent across the catalogue. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 3 weeks ago, with 14 episodes already out so far this year. The busiest year was 2024, with 35 episodes published. Published by Jennifer Clinehens.
From the publisher
<br>This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. <br>If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. <br>Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action… <br>And how you can apply the same insights, even without a Fortune 500 budget. <br>Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again). <br>Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner…. <br>This podcast will change the way you think about marketing and business forever. <br>“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener
Latest Episodes
View all 122 episodesWhy Smart NFL Teams Make TERRIBLE Draft Decisions - And Lose $400M+ A Year Doing It
What Happened to Windows Phone? The UNTOLD Psychological Story Behind Microsoft's Biggest Failure
Social Proof, Revealed: The Real Reason This Marketing Psychology Principle Makes Buyers Trust & Buy From You - And Why Using It the Wrong Way Can Kill Your Brand
S9 Ep 9The Hidden Psychology That Makes SHEIN So Successful | How to create engaging shopping experiences without crossing ethical lines
Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in.⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/▪️▪️▪️▪️▪️WORK WITH ME👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching▪️▪️▪️▪️▪️About Jen Clinehens (MS/MBA)👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)💼 Founder of buyer psychology consultancy Choice Hacking🇺🇸 American in the UK (Clients Everywhere)➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast▪️▪️▪️▪️▪️FIND ME ON SOCIAL👉 Website & Blog: www.choicehacking.com 👉 Instagram: https://www.instagram.com/choicehacking👉 TikTok: https://www.tiktok.com/@choicehacking👉 LinkedIn: https://www.linkedin.com/in/jenclinehens▪️▪️▪️▪️▪️CHECK OUT MY YOUTUBE CHANNELS FOR MORE👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★
S9 Ep 8What Happened to Sora? The UNTOLD Psychological Story Behind the Failure of OpenAI's Sora Video
Sora shocked the world with hyper-realistic AI videos, but its sudden shutdown reveals a deeper story why even massive adoption couldn’t save it. In this breakdown, I unpack the psychology behind Sora’s collapse, from runaway costs and trust breakdowns to the behavioral traps that led OpenAI to pull the plug.⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/▪️▪️▪️▪️▪️WORK WITH ME👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training👉 Want to start or grow your own consulting or coaching business? We can work together to install the Choice Hacking Model, a psychology-based business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com👉 Get one-on-one coaching support to start and grow your own $1M+ expertise-based business: https://www.choicehacking.com/coaching▪️▪️▪️▪️▪️About Jen Clinehens (MS/MBA)👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)💼 Founder of buyer psychology consultancy Choice Hacking🇺🇸 American in the UK (Clients Everywhere)➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast▪️▪️▪️▪️▪️FIND US ON SOCIAL👉 Website & Blog: www.choicehacking.com 👉 Instagram: https://www.instagram.com/choicehacking👉 TikTok: https://www.tiktok.com/@choicehacking👉 LinkedIn: https://www.linkedin.com/in/jenclinehens▪️▪️▪️▪️▪️CHECK OUT MY YOUTUBE CHANNELS FOR MOREChoice Hacking Podcast: https://www.youtube.com/@choicehackingTurn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★
S9 Ep 7The Hidden Psychology Saving CHIPOTLE’S Business Model (Even as Fast Food Prices Are Going Up)
⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/▪️▪️▪️▪️▪️WORK WITH ME👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching▪️▪️▪️▪️▪️About Jen Clinehens (MS/MBA):👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)💼 Founder of buyer psychology consultancy Choice Hacking🇺🇸 American in the UK (Clients Everywhere)➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast▪️▪️▪️▪️▪️FIND US ON SOCIAL👉 Website & Blog: www.choicehacking.com 👉 Instagram: https://www.instagram.com/choicehacking👉 TikTok: https://www.tiktok.com/@choicehacking👉 LinkedIn: https://www.linkedin.com/in/jenclinehens▪️▪️▪️▪️▪️CHECK OUT MY YOUTUBE CHANNELS FOR MOREChoice Hacking Podcast: https://www.youtube.com/@choicehackingTurn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★
S9 Ep 6The Psychology Behind Liquid Death's Astonishing Growth | How to take on the big boys when you're a small (but mighty) brand
⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/▪️▪️▪️▪️▪️WORK WITH ME👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching▪️▪️▪️▪️▪️About Jen Clinehens (MS/MBA):👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)💼 Founder of buyer psychology consultancy Choice Hacking🇺🇸 American in the UK (Clients Everywhere)➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast▪️▪️▪️▪️▪️FIND US ON SOCIAL👉 Website & Blog: www.choicehacking.com 👉 Instagram: https://www.instagram.com/choicehacking👉 TikTok: https://www.tiktok.com/@choicehacking👉 LinkedIn: https://www.linkedin.com/in/jenclinehens▪️▪️▪️▪️▪️CHECK OUT MY YOUTUBE CHANNELS FOR MOREChoice Hacking Podcast: https://www.youtube.com/@choicehackingTurn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★
S9 Ep 5How Luxury Brands Use Psychology Against You (Hermes, Porsche, Ferrari, Rolex) | How to make people crave your products
⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/▪️▪️▪️▪️▪️WORK WITH ME👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching▪️▪️▪️▪️▪️About Jen Clinehens (MS/MBA):👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)💼 Founder of buyer psychology consultancy Choice Hacking🇺🇸 American in the UK (Clients Everywhere)➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast▪️▪️▪️▪️▪️FIND US ON SOCIAL👉 Website & Blog: www.choicehacking.com 👉 Instagram: https://www.instagram.com/choicehacking👉 TikTok: https://www.tiktok.com/@choicehacking👉 LinkedIn: https://www.linkedin.com/in/jenclinehens▪️▪️▪️▪️▪️CHECK OUT MY YOUTUBE CHANNELS FOR MOREChoice Hacking Podcast: https://www.youtube.com/@choicehackingTurn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★
S9 Ep 4The $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep
⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/▪️▪️▪️▪️▪️WORK WITH ME👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching▪️▪️▪️▪️▪️About Jen Clinehens (MS/MBA):👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)💼 Founder of buyer psychology consultancy Choice Hacking🇺🇸 American in the UK (Clients Everywhere)➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast▪️▪️▪️▪️▪️FIND US ON SOCIAL👉 Website & Blog: www.choicehacking.com 👉 Instagram: https://www.instagram.com/choicehacking👉 TikTok: https://www.tiktok.com/@choicehacking👉 LinkedIn: https://www.linkedin.com/in/jenclinehens▪️▪️▪️▪️▪️CHECK OUT MY YOUTUBE CHANNELS FOR MOREChoice Hacking Podcast: https://www.youtube.com/@choicehackingTurn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★
S9 Ep 3How Zara Used Psychology to Make $38B with Mass Market Fashion | How to get attention, drive sales, and avoid the Wallpaper Effect
⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/▪️▪️▪️▪️▪️WORK WITH ME👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching▪️▪️▪️▪️▪️About Jen Clinehens (MS/MBA):👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)💼 Founder of buyer psychology consultancy Choice Hacking🇺🇸 American in the UK (Clients Everywhere)➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast▪️▪️▪️▪️▪️FIND US ON SOCIAL👉 Website & Blog: www.choicehacking.com 👉 Instagram: https://www.instagram.com/choicehacking👉 TikTok: https://www.tiktok.com/@choicehacking👉 LinkedIn: https://www.linkedin.com/in/jenclinehens▪️▪️▪️▪️▪️CHECK OUT MY YOUTUBE CHANNELS FOR MOREChoice Hacking Podcast: https://www.youtube.com/@choicehackingTurn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★
S9 Ep 2The Rise & Fall of Toys R Us | The Psychology Behind Its Failure
⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/▪️▪️▪️▪️▪️WORK WITH ME👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching▪️▪️▪️▪️▪️About Jen Clinehens (MS/MBA):👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)💼 Founder of buyer psychology consultancy Choice Hacking🇺🇸 American in the UK (Clients Everywhere)➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast▪️▪️▪️▪️▪️FIND US ON SOCIAL👉 Website & Blog: www.choicehacking.com 👉 Instagram: https://www.instagram.com/choicehacking👉 TikTok: https://www.tiktok.com/@choicehacking👉 LinkedIn: https://www.linkedin.com/in/jenclinehens▪️▪️▪️▪️▪️CHECK OUT MY YOUTUBE CHANNELS FOR MOREChoice Hacking Podcast: https://www.youtube.com/@choicehackingTurn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★
S9 Ep 1Loss Aversion: How to ethically drive action, urgency, and sales with buyer psychology
⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/▪️▪️▪️▪️▪️WORK WITH ME👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching▪️▪️▪️▪️▪️About Jen Clinehens (MS/MBA):👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)💼 Founder of buyer psychology consultancy Choice Hacking🇺🇸 American in the UK (Clients Everywhere)➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast▪️▪️▪️▪️▪️FIND US ON SOCIAL👉 Website & Blog: www.choicehacking.com 👉 Instagram: https://www.instagram.com/choicehacking👉 TikTok: https://www.tiktok.com/@choicehacking👉 LinkedIn: https://www.linkedin.com/in/jenclinehens▪️▪️▪️▪️▪️CHECK OUT MY YOUTUBE CHANNELS FOR MOREChoice Hacking Podcast: https://www.youtube.com/@choicehackingTurn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★
S8 Ep 18Greatest Hits: How Psychology Saved Apple | Why this principle is so powerful, to brands of all sizes
⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/▪️▪️▪️▪️▪️WORK WITH ME👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching▪️▪️▪️▪️▪️About Jen Clinehens (MS/MBA):👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)💼 Founder of buyer psychology consultancy Choice Hacking🇺🇸 American in the UK (Clients Everywhere)➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast▪️▪️▪️▪️▪️FIND US ON SOCIAL👉 Website & Blog: www.choicehacking.com 👉 Instagram: https://www.instagram.com/choicehacking👉 TikTok: https://www.tiktok.com/@choicehacking👉 LinkedIn: https://www.linkedin.com/in/jenclinehens▪️▪️▪️▪️▪️CHECK OUT MY YOUTUBE CHANNELS FOR MOREChoice Hacking Podcast: https://www.youtube.com/@choicehackingTurn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★
S8 Ep 17Greatest Hits: How Psychology Built Febreze Into a $1B Brand
⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/▪️▪️▪️▪️▪️WORK WITH ME👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching▪️▪️▪️▪️▪️About Jen Clinehens (MS/MBA):👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)💼 Founder of buyer psychology consultancy Choice Hacking🇺🇸 American in the UK (Clients Everywhere)➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast▪️▪️▪️▪️▪️FIND US ON SOCIAL👉 Website & Blog: www.choicehacking.com 👉 Instagram: https://www.instagram.com/choicehacking👉 TikTok: https://www.tiktok.com/@choicehacking👉 LinkedIn: https://www.linkedin.com/in/jenclinehens▪️▪️▪️▪️▪️CHECK OUT MY YOUTUBE CHANNELS FOR MOREChoice Hacking Podcast: https://www.youtube.com/@choicehackingTurn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★
S8 Ep 16Greatest Hits: The Pratfall Effect: What happens when brands make big, public mistakes
SEASON 9 COMING JANUARY 15TH, 2026 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
S8 Ep 15Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage
SEASON 9 COMING JANUARY 15TH, 2026⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
S8 Ep 14Greatest Hits: How Psychology Saved Dominos Pizza | How to survive when your customers hate you
⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
S8 Ep 13Greatest Hits: How Jo Malone (a tiny perfume company) used psychology to take over the world
⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
S8 Ep 12Greatest Hits: How Coffee (and a Bit of Psychology) Saved McDonald's
⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
S8 Ep 11Greatest Hits: The Psychology Behind the Rise of Liquid Death
⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★