How a tiny perfume company used psychology to take over the world
Jo Malone, a popular British perfume brand (also the name of its founder), wanted to crack the lucrative U.S. market. These days, Jo Malone is a part of the $52B beauty conglomerate Estée Lauder. But when it first tried to expand into the U.S. it was… a
Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens, Jennifer Clinehens
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee).
★ Support this podcast ★