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The Peak-End Rule: A Golden Rule for Amazing Customer Experiences
Season 4 · Episode 5

The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experience

Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens, Jennifer Clinehens

October 11, 202311m 8s

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Show Notes

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Topics

consumerecommercebehavioural sciencebusinessretailcustomer experiencemanagementmarketingbehavioral scienceproduct managementcxpsychologyentrepreneurb2bconsumer psychologystartupcustomer psychologyproduct designdesignm