The psychology behind Blockbuster's $3B failure
It's one of the biggest, and most notorious failures in business history - Blockbuster. You might think you know the story - an old, slow legacy player ignores innovation and gets gobbled up by a nimble startup, Netflix. But actually, Blockbuster's fa
Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens, Jennifer Clinehens
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