Season 4 · Episode 4

The psychology behind the failure of JC Penny

In 2011, American retailer JCPenney was in big trouble. They needed a miracle, so they made a big bet on a new CEO - retail superstar Ron Johnson. An ambitious and accomplished retailer, Johnson made some bold moves with the JC Penny brand. And the resu

Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens

September 27, 202312m 39s

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Show Notes

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Topics

behavioural economicssmall businessbehavioral economicscustomer experiencebehavioral sciencebehavioural scienceconsumer psychologycxpsychologydesignentrepreneurmarketingpersuasionproduct managementuser experiencepsychology

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