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The Psychology Behind Quibi's $2B Fail
Season 6 · Episode 5

The Psychology Behind Quibi's $2B Fail

It’s one of the biggest fails in business history - Quibi. You may think you know the story - business royalty raise almost 2 billion dollars to start the latest and greatest streaming platform - and it falls flat on its face in record time. Only 7 m

Choice Hacking: The Marketing Psychology Podcast · Jennifer Clinehens, Jennifer L. Clinehens

August 13, 202411m 2s

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Topics

business historytechnologystrategybusinessretailcustomer experiencesoftwareuser experiencebusiness strategystart upcxadvertising strategyleadershipconsumer psychologystartupsmall businessmarketing strategycustomer psychol