Season 5 · Episode 2

How Coca-Cola used psychology to become the world's most memorable brand

Coca-Cola, is unquestionably, the most memorable brand on earth. Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. And that’s not a mistake. It’s the result of over

Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens, Jennifer Clinehens

January 17, 202416m 22s

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Show Notes

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Topics

content creationconsumermemorygraphic designcustomerbehavioural sciencemarketingbehavioral sciencepsychologyentrepreneuradvertisingconsumer psychologycokeresearchstartupcoca colauidesignstartupstechuxentrepreneurs

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