Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand
Founded in 1964, Nike — originally called Blue Ribbon Sports — started with only $1200 in the bank. Now worth $38 billion, they are the undisputed kings of sportswear and control nearly 50% of the global athletic shoe market. The rise of Nike is down to
Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens
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Show Notes
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//SOURCES:
Choice Hacking: The Rise of Nike: The Psychology Behind Its Success
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