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Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product
Season 3 · Episode 13

Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product

Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all

Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens

April 13, 202310m 35s

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Show Notes

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

Click here to learn more about how we can help you, or visit ChoiceHacking.com/together

Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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//SOURCES: Choice Hacking What is the Halo Effect?

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Topics

behavioural economicssmall businessbehavioral economicscustomer experiencebehavioral sciencebehavioural scienceconsumer psychologycxpsychologydesignentrepreneurmarketingpersuasionproduct managementuser experiencepsychology