The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly)
Tesla wasn't the first company to make an electric car (that honor belongs to Porsche whose first car, built in 1898, was an electric-gas hybrid vehicle). But it was the first company to make an electric car - for lack of a better term - sexy. Their ris
Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens, Jennifer Clinehens
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Show Notes
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