The Cobra Effect: When Your Best Intentions Backfire
Many years ago in India, the story goes, there was a cobra infestation in the city of Delhi. So the British - who were running the place at the time - created a bounty for cobra skins. They thought by offering a reward for dead cobras, the public woul
Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens
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Show Notes
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//SOURCES: Choice Hacking, What is the Cobra Effect?
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