Season 5 · Episode 1

The psychology of Starbucks Rewards

People love Starbucks. But its loyalty app - Starbucks Rewards - is no slouch either. Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue.

Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens, Jennifer Clinehens

January 10, 202412m 39s

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Show Notes

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Topics

technologycustomerbusinesscustomer experiencemanagementmarketingcxpsychologycoffeeconsumer psychologystartupstarbucksuidesigntechux

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