Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
Shopping can be a feast for the senses — color, light, smells, and even taste put customers into a state of emotional arousal. But what happens when that "feast" becomes too much for our brains to handle? Well, turns out we impulse buy, lose track of time
Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens
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Show Notes
Thank you so much for listening to the Choice Hacking podcast.
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//SOURCES:
Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy More
Choice Hacking: 5 Ways Target Uses Psychology to Perfect Its Experience
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