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Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose
Season 6 · Episode 6

Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose

In the 1990s, America's taste in alcohol was changing. And quirky spirits tycoon Sydney Frank knew just what the country needed - a luxury vodka. There was just one problem. Vodka's reputation at the time was... a little rough around the edges. And wh

Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens, Jennifer Clinehens

August 20, 202410m 15s

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Topics

shopper marketingadvertising agencyshopperbehavioural sciencestrategycustomer experiencebehavioral economicsmarketingspiritsdigital marketingbehavioral sciencestart upcpgcxpsychologyadvertising strategyadvertisingdigital