The Psychological Failure of New Coke
It's one of the biggest fails in business history — New Coke. You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel. But contrary to popular belief, New Coke was a great idea and a great produc
Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens
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Show Notes
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//SOURCES: Choice Hacking, The Psychological Failure of New Coke
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