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How Duolingo Used Psychology to Make Learning Addictive
Season 5 · Episode 8

How Duolingo Used Psychology to Make Learning Addictive

Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users. Maybe its success isn’t surprising — there are lot

Choice Hacking: The Marketing Psychology Podcast · Jennifer Clinehens, Jennifer L. Clinehens

February 28, 202414m 53s

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Show Notes

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Topics

behavior changegraphic designgamificationbehavioural sciencebusinesscustomer experiencebehavioral economicsuser experienceexperimentationmarketingbehavioral sciencecxpsychologyentrepreneurmobileconsumer psychologyduolingo