How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day
In 1982, an Austrian marketing executive named Dietrich Mateschitz flew to Thailand for a business trip. While searching for a remedy for his jet lag, he discovered a Thai energy drink called Krating Daeng that instantly cured him. Mateschitz knew he wo
Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens, Jennifer Clinehens
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Thank you so much for listening to the Choice Hacking podcast.
Today's episode was brought to you by Choice Hacking's corporate training offerings.
Click here to learn more about how we can help you, or visit ChoiceHacking.com/training
✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.
Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
★ Support this podcast ★