Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science
The story of Uber begins in the year 2008. That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. One freezing night, they couldn’t get a cab. While they were shivering on a cobblest
Choice Hacking: The Marketing Psychology Podcast · Jennifer Clinehens, Jennifer L. Clinehens
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Show Notes
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//SOURCES:
- New York Times: How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
- New York Times: How Uber Drivers Decide How Long to Work
- Study: Algorithmic Labor and Information Asymmetries: A Case Study of Uber’s Drivers