Season 3 · Episode 8

Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer

Founded in 1943 by Ingvar Kamprad, IKEA sells ready-to-assemble furniture, appliances, and home accessories. What started as a vision to bring interior design to the masses grew to 433 IKEA stores operating in 52 countries. It’s been the world’s largest f

Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens

February 23, 202314m 1s

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Show Notes

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//SOURCES: Choice Hacking, How IKEA used psychology to become the world’s largest furniture retailer

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Topics

customerbehavioural scienceretailbehavioral economicsbehavioral sciencepsychologyconsumer psychologystartupbehavioural economicsdesigntechikeaux

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