Season 5 · Episode 13

Greatest Hits: The Psychological Failure of New Coke

It's one of the biggest fails in business history — New Coke. You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel. But contrary to popular belief, New Coke was a great idea and a great produc

Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens

April 4, 202412m 28s

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Topics

behavioural economicssmall businessbehavioral economicscustomer experiencebehavioral sciencebehavioural scienceconsumer psychologycxpsychologydesignentrepreneurmarketingpersuasionproduct managementuser experiencepsychology

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