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The Billion Dollar Marketing Genius Behind Grey Goose
Season 4 · Episode 2

The Billion Dollar Marketing Genius Behind Grey Goose

In the 1990s, America's taste in alcohol was changing. And quirky spirits tycoon Sydney Frank knew just what the country needed - a luxury vodka. There was just one problem - vodka's reputation at the time was... a little rough around the edges. And the

Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens

September 13, 202310m 15s

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Show Notes

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Topics

behavioural economicssmall businessbehavioral economicscustomer experiencebehavioral sciencebehavioural scienceconsumer psychologycxpsychologydesignentrepreneurmarketingpersuasionproduct managementuser experiencepsychology