Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon

Marketing doesn’t need to be complicated—but it does need to be intentional. In this rapid-fire episode, Kimberley Seldon welcomes back marketing strategist Daniela Furtado to tackle the most common marketing questions interior designers ask at Business of Design®. From referrals and website strategy to pricing visibility and talking about money, Daniela cuts through the noise and delivers clear, practical answers designers can actually use. This episode is perfect if you’ve ever wondered whether your marketing is working, how to evaluate return on effort, or what really belongs on your website. If you want straightforward guidance instead of theory—and marketing decisions that feel confident instead of confusing—this conversation delivers exactly that. What you’ll learn in this episode: - What actually qualifies as a good marketing return - How to build a referral strategy that consistently works - How to manage multiple offerings on your website without confusion - Whether or not you should list prices on your website - Why talking about money early (and often) leads to better clients

What are interior designers really wrestling with behind the scenes? In this episode, Kimberley Seldon is joined by Cheryl Horne, Director of Operations at Business of Design®, to answer the real, unfiltered questions members are asking right now. Because Cheryl speaks with BOD® members daily, she has a front-row seat to the challenges designers face as they grow—how to increase project size without burnout, how many jobs is actually the right number, and how to quiet the inner worrier that shows up when it’s time to bill confidently. This conversation is practical, grounded, and full of insight designers can apply immediately. If you want clarity instead of guesswork—and answers rooted in real-world experience—this episode delivers exactly that. What you’ll learn in this episode: - How to identify which projects are truly the most profitable - Why training new staff with BOD™ modules sets them up for success faster - The three profit levers to pull when your business hits a famine phase - What to do when a client wants to shop for items themselves - Which Business of Design® course new employees should take first

When business slows down, it’s easy to panic—or worse, freeze. In this timely solo episode, Kimberley Seldon, Advocate-in-Chief at Business of Design®, shares five smart, strategic moves interior designers can make when work feels quiet, uncertain, or stalled. Rather than waiting things out or scrambling for quick fixes, Kimberley reframes slow seasons as powerful opportunities to strengthen your business from the inside out. From reconnecting with former clients to finally documenting your systems, these are practical steps that help you regain momentum, sharpen your skills, and emerge stronger than before. Whether you’re in a genuine slow season or simply craving a reset, this episode is equal parts strategy and encouragement—the reminder that quieter periods can be catalysts for real growth. What you’ll learn in this episode: - Why former clients are your most valuable leads—and how to reconnect without feeling salesy - What belongs in a strong operations manual and how it transforms your business - The systems you finally have time to implement that pay off all year long - How to use slow periods to sharpen your skills and expand your value - Why it’s okay to raise your rates even when business feels slow - How mindset shifts during quiet seasons can lead to powerful breakthroughs

Do more of what you love and less of what you don’t. It sounds simple—but implementing it inside a growing interior design business is where most designers struggle. In this episode, Kimberley Seldon is joined by leadership expert Brad Farris to explore the concepts of flowing and anchoring and why understanding the difference can transform how you lead. Brad explains how designers unintentionally anchor themselves to work they shouldn’t be doing, why unclear delegation pulls owners back into the weeds, and how staying in your zone of genius creates better results for both you and your team. This conversation challenges the belief that leaders need to be everywhere—and replaces it with a smarter, more sustainable way to run your business. If you want to protect your energy, reduce overwhelm, and lead with clarity instead of control, this episode offers a practical mindset shift you can apply immediately. What you’ll learn in this episode: - How to stay in your zone of genius by delegating work you’re not meant to do - Why anchoring yourself to the wrong tasks limits growth and leadership - How clear roles create flow for you and your team - Why the boss should have the fewest emails—not the most - How intentional delegation frees up time, energy, and focus

Leaving a stable corporate career to start an interior design business takes more than talent—it takes courage, clarity, and a willingness to risk comfort for fulfillment. In this episode, Kimberley Seldon sits down with Alexis Vitale, who made the bold leap from the corporate craft beer world into running her own interior design studio. Alexis shares what her corporate background gave her—structure, sales skills, and business acumen—and what it couldn’tprovide: creative fulfillment and ownership of her future. This conversation explores what really matters when making a major career transition, how to manage fear without letting it lead, and why relationships play a critical role in building a successful design business. If you’ve ever wondered whether it’s too late—or too risky—to make a change, this episode offers both perspective and encouragement from someone who’s done it. What you’ll learn in this episode: - Why taking a calculated risk is less dangerous than staying stuck in fear - Why being “just okay” isn’t enough when you’re capable of more - How relationship-building fuels opportunity and long-term success - Why consistent networking matters more than perfect timing - What helped make the transition from corporate life to design ownership successful Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Some of the most powerful forces holding interior designers back aren’t external—they’re internal. In this solo episode, Kimberley Seldon takes a direct look at the quiet, persistent negative self-talk that undermines confidence, decision-making, and long-term success. These stories often sound reasonable—even protective—but over time they erode momentum and keep designers stuck in familiar patterns. Kimberley explores how these internal narratives form, why they’re so convincing, and how changing the message can immediately shift the way you show up in your business. If you’ve ever felt capable but hesitant, ambitious but restrained, this episode will help you recognize what’s really getting in the way—and how to move forward with clarity and confidence. What you’ll learn in this episode: - How negative self-talk quietly sabotages business growth - The real cost of staying stuck in unchallenged mental loops - How to identify the limiting stories you keep repeating - What it takes to shift your mindset and reclaim momentum Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Are small projects worth the time—or are they a distraction from landing bigger, better clients? In this episode, Kimberley Seldon is joined by marketing strategist Daniela Furtado to challenge the all-or-nothing thinking that keeps many interior designers financially exposed. Daniela explains how a balanced mix of large, medium, and small projects creates more consistent cash flow, reduces risk when big clients fall through, and supports long-term growth. This conversation reframes smaller projects as strategic tools—when they’re priced correctly, scoped intentionally, and positioned properly within your overall business model. If you’ve been turning away smaller opportunities out of fear they’ll dilute your brand or drain your time, this episode will help you rethink what “worth it” really means. What you’ll learn in this episode: - How to create a revenue mix that improves financial stability and reduces risk - How to establish profitable base rates for smaller projects - Why discounting hurts—and adjusting scope works instead - How small projects can support strategic business growth - Why marketing should highlight large and medium projects, even if you take small ones - How small projects can generate cash flow that fuels consistent marketing - How to nurture smaller leads and upsell them into larger opportunities Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Healthy client relationships don’t start with better clients—they start with better thinking. In this episode, Kimberley Seldon sits down with Janine Aurichio to explore how internal mindset patterns quietly shape external client dynamics, and why lasting change requires more than just better systems. While strong processes absolutely improve communication and outcomes, this conversation goes deeper into what’s happening between our ears. Janine introduces practical mindset tools that help designers shift negative thought patterns, navigate conflict with confidence, and build more cooperative, respectful client relationships over time. If you’ve ever felt stuck in recurring client challenges—even when your systems are solid—this episode will help you see where mindset may be undermining your best efforts, and how to correct course. What you’ll learn in this episode: - How the “10% right” principle supports healthier conflict resolution - How applying a 3:1 positive ratio improves client interactions and outcomes - How to consult your elder, wiser self when facing difficult decisions - Why celebrating small wins creates momentum and lasting change Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Succession planning can feel like a distant concern—but in reality, it’s one of the smartest ways to strengthen your design business right now. In this episode, Kimberley Seldon sits down with attorney Wendy Estela to unpack what intellectual property really means for interior designers and why protecting it is essential to long-term value. Wendy explains how thinking about succession early—whether or not you plan to sell—forces clarity around ownership, worth, and structure. A business designed to be transferable is also a business that’s more resilient, more profitable, and less dependent on you personally. This conversation is a wake-up call for designers who give too much away, undervalue their expertise, or delay protecting what they’ve built. If future-proofing your business is on your mind—or should be—this episode will help you understand where to start and why it matters. What you’ll learn in this episode: - What intellectual property really means in an interior design business - How to recognize and protect your value as a designer - Key succession planning options and when to start thinking about them - Why building a sellable business makes your business stronger today - How knowing what a “good deal” looks like prevents long-term regret Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Ever feel like you’re explaining yourself clearly—yet clients still aren’t hearing what you mean? Communication breakdowns are one of the most common (and costly) challenges in an interior design business. In this episode, Kimberley Seldon sits down with Sierra Collins, long-time BOD™ Partner and DISC expert, to explore how understanding communication styles can completely change the way designers work with clients and teams. Kimberley first met Sierra years ago during her own DISC assessment, and the insights from that experience still shape how she leads today. Sierra explains why we’re all a mix of DISC styles, how recognizing those differences builds trust faster, and why strong systems and contracts give designers the confidence to lead conversations—even with challenging personalities. If you’ve ever felt misunderstood, over-explained, or hesitant to be direct, this episode will help you communicate with clarity, confidence, and far less friction. What you’ll learn in this episode: - Why everyone is a mix of DISC styles—and why that’s a strength - How understanding DISC improves client communication and reduces conflict - How to hire team members with complementary communication styles - Why systems and contracts give you the courage to lead conversations - How clearer communication creates better outcomes for designers and clients Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

If you’ve ever worried that you’re charging too much, you’re in good company—it’s one of the most common fears among interior design professionals. In this episode, Kimberley Seldon sits down with interior designer and BOD™ Member, Kristen Apicerno to share a powerful story of transformation that challenges the belief that fair pricing is “double dipping.” Kristen opens up about her early discomfort charging project management fees, how outside opinions reinforced that fear, and why that mindset kept her doing the hardest parts of the job for free. Everything changed once she implemented Business of Design® systems and saw, clearly, just how much value she was providing—and how much income she was leaving on the table. This conversation is both practical and empowering, offering insight into how confidence, communication, and structure can dramatically change your earning potential. What you’ll learn in this episode: - Why designers and clients should be positioned as equals—and how language reinforces that - How telling clients what will happen before it happens builds trust and authority - How purposeful, open-ended questions strengthen client relationships - Why letting clients do most of the talking leads to better outcomes - How post-project strategies generate repeat work and referrals Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

If you want the option to sell your design firm one day—even if that day feels far off—the decisions you make nowmatter. In this episode, Kimberley Seldon is joined by Brad Farris to break down what actually makes an interior design business valuable, transferable, and attractive to buyers. Brad shares the key factors that influence a successful sale, including why owner dependency is the biggest obstacle, how recurring work increases valuation, and why growth planning plays a critical role in succession. This conversation isn’t just about exits—it’s about building a stronger, more resilient business that doesn’t rely entirely on you. Whether you’re years away from selling or simply want a firm that can run without your constant involvement, this episode will help you start thinking like an owner with options. What you’ll learn in this episode: - Why a business can’t be sold if the owner is essential to daily operations - How building a team and stepping away is practice for succession - Why repeat clients and long-term relationships increase business value - Why niche, repeatable work is more valuable than one-off projects - How building relationships with potential buyers early creates opportunity - Why understanding business valuation math matters long before a sale - Who your most likely buyers are—and how to position your firm for them Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Elle Kwan to explore a low-social marketing strategy that helps interior designers attract the right clients—without being dependent on platforms you don’t control. This conversation focuses on building marketing assets that work quietly and consistently in the background, starting with your website. Elle explains why conversion matters more than posting frequency, how to drive traffic intentionally, and how your portfolio can become a powerful lead-generation tool instead of a static gallery. If you’ve suspected that relying solely on social media is limiting your growth, this episode offers a smarter, calmer alternative. What you’ll learn in this episode: - Why website conversion matters and how it impacts business growth - Practical ways to bring more qualified visitors to your website - How to turn your portfolio into a high-performing lead magnet - Four templated emails that help generate and nurture leads Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Strong businesses are built on strong relationships. In this episode, Kimberley Seldon sits down with Laurie Laizure to explore how community—when nurtured intentionally—creates opportunity, visibility, and long-term growth for interior designers. The Interior Design Community embodies this idea. Laurie shares her experience supporting the design industry by connecting designers and fostering meaningful relationships, and why community isn’t just a feel-good concept—it’s a strategic business asset. This conversation covers how designers can use their platforms more effectively, speak directly to ideal clients, and make branding decisions today that support growth and future value. If you want to attract better clients, expand your influence, and build a business that’s supported by genuine connection, this episode offers both perspective and practical guidance. What you’ll learn in this episode: - Why video marketing is a powerful tool when targeted to your ideal client - How self-naming your business can limit future growth or sale opportunities - Why there are enough high-end clients for every designer to maintain a full pipeline - How addressing client concerns upfront builds trust and authority - Why community-building strengthens visibility, credibility, and opportunity Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Growth rarely happens inside your comfort zone. In this episode, Kimberley Seldon explores what happens when an interior designer says yes to a project that stretches their experience—and how that decision can open unexpected doors. Kim Allen shares her story of taking on a large, unfamiliar project and using it as a catalyst for professional growth. You’ll also hear from her PR team, who explain how they leveraged that bold move to gain visibility and recognition in the industry. Together, they highlight the importance of adaptability, collaboration, and strategic risk-taking in a changing market. If you’ve been hesitating to take on a project that feels just slightly beyond your current scope, this episode will help you rethink what’s possible—and how to approach it with confidence. What you’ll learn in this episode: - How to leverage your expertise to bring fresh insight to new project types - Why embracing market changes quickly creates opportunity - When and why to outsource work outside your zone of expertise - Why planning for lighting early improves outcomes and reduces risk Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What if work-life balance wasn’t a constant struggle—but a well-planned journey you actually enjoy? In this episode, Kimberley Seldon is joined by Brenda Brix to reframe success for interior designers as something that’s built intentionally, not chased relentlessly. Using the metaphor of a scenic drive, Brenda explains how systems act as road maps, delegation becomes your pit crew, and slowing down allows you to enjoy the progress you’ve worked so hard to achieve. This conversation emphasizes that sustainable success isn’t about perfection—it’s about alignment, clarity, and making room for both work and life. If you’re ready to stop white-knuckling your business and start steering it with confidence, this episode offers practical guidance you can put into action right away. What you’ll learn in this episode: - How to map your route to success using clear, repeatable systems - How to create a weekly schedule that prioritizes both work and life - How to delegate effectively by letting your team follow your systems - Why blocking time for non-negotiables protects your energy and focus - How regular task audits help eliminate busy work and outdated habits - Why reviewing systems and goals keeps your business aligned as you grow Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Leadership in a design business isn’t about having all the answers—it’s about creating the conditions where great ideas, trust, and collaboration can thrive. In this episode, Kimberley Seldon sits down with Shannon Hughes, leadership expert and creator of the Connective Influence Model, to explore how an improv mindset can transform the way interior designers lead their teams. Shannon shares how principles like adaptability, bold humility, and the simple practice of “yes, and…” help leaders move away from control and toward connection. You’ll learn how creating brave spaces and listening with curiosity builds psychological safety, strengthens team cohesion, and unlocks creativity—without sacrificing authority. If you want to lead with confidence, stay present under pressure, and build a people-first culture that actually performs, this episode offers practical tools you can start using immediately. What you’ll learn in this episode: - Why holding brave space creates psychological safety on your team - How listening to learn fosters curiosity, trust, and collaboration - Why self-awareness helps you stay present and lead more effectively - How bold humility strengthens leadership instead of weakening it - Why recognizing and challenging your patterns leads to growth - How using “yes, and…” builds on ideas instead of shutting them down Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Tracking overall profitability is a good start—but sophisticated design businesses go deeper. In this episode, Kimberley Seldon is joined by LoriAnn Kuntz to explore why tracking profitability by project is one of the most powerful ways interior designers can improve financial health and make smarter decisions. Not all projects generate the same margins, even when revenue looks similar on paper. Understanding which types of work actually deliver profit allows you to refine your services, focus marketing efforts, and stop guessing about what’s “worth it.” This conversation breaks down how to look at your numbers without fear—and how to stay engaged financially even when you have professional support. If you want to stop relying on instinct and start using data to guide growth, this episode shows you where to look and why it matters. What you’ll learn in this episode: - Why tracking profitability by project leads to smarter marketing decisions - How to identify which project types deliver the strongest margins - Why understanding your P&L is essential—not optional - What to look for in a bookkeeper who tracks by project - Why business owners must stay financially involved, even with an accounting team Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

One of the fastest ways to improve your interior design business is to stop forcing yourself to be good at everything. In this episode, Kimberley Seldon talks with Amanda Giles about a pivotal hiring decision that changed everything: bringing on a Director of Operations after multiple unsuccessful attempts to hire an administrator. Amanda explains why this role—focused on structure, systems, and accountability—made such a dramatic difference in efficiency, quality, and growth. By hiring someone with complementary strengths, she was able to step out of daily operational friction and focus on doing better work, not just more work. If you’ve been struggling with admin support that never quite works, or you feel like the bottleneck in your own business, this episode will help you rethink what kind of role your firm actually needs. What you’ll learn in this episode: - Why honesty about your strengths and weaknesses leads to better hiring decisions - How radically simplifying roles creates a stronger business structure - Why understanding the whole business still matters—even when you delegate - How to empower your team with real authority and trust - Why backing up your team builds confidence with clients and vendors Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Interior design is a complex, demanding profession—and if you’ve ever felt behind despite working hard, you’re not imagining it. In this live episode from IDS Toronto, Kimberley Seldon speaks directly to the reality many designers face: exceptional creative training paired with little to no preparation for running a business. Some designers leave school without learning the fundamentals of profitability, contracts, or delegation. Others work for years—sometimes decades—without the systems, procedures, and strategies required to build a sustainable firm. This episode addresses that gap head-on. Kimberley breaks down what it actually takes to run a successful interior design business, from getting paid properly to attracting ideal clients and building a team you can trust. If you’re ready to stop guessing and start leading your business with intention, this episode lays the foundation. What you’ll learn in this episode: - How to enjoy the real perks of business ownership, including profitability - How to satisfy clients and generate repeat and referral business - How to attract ideal clients and grow projects that support long-term wealth - Why clear policies and procedures protect your time and income - How to create a standardized contract that works across projects - How to hire the right people and delegate effectively - How to confidently manage clients, trades, and your team - How to step fully into the role of expert and business owner Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

After a decade designing private jet interiors, Lisa Morton hit a breaking point. Burnout took a toll on her health and well-being—and forced her to reconsider not just how she worked, but why. That moment led her to the study of Feng Shui, a holistic design practice that now shapes her work as a master teacher and educator. In this episode, Kimberley Seldon sits down with Lisa to explore how Feng Shui principles can support wellness, intentionality, and longevity in interior design. As younger generations place increasing value on well-being, designers who understand how environments affect energy, mood, and stress are better positioned to meet evolving client needs. This conversation offers both philosophy and practical application—showing how ancient principles translate into modern, client-centered design decisions. What you’ll learn in this episode: - Why intentional design choices reduce “fast furniture” and increase lasting value - How the front door influences a home’s energy and first impression - How water elements improve flow and focus in workspaces - Why earth elements like brick, stone, and clay help ground stressed clients - How fire elements add warmth, energy, and seasonal balance to interiors Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

By the time a business is truly in trouble, the warning signs have usually been flashing for a while. In this solo episode, Kimberley Seldon draws a powerful parallel between her recent experience being evacuated during the LA fires and what happens when interior designers miss early indicators that their business is heading toward trouble. Kimberley breaks down the subtle (and not-so-subtle) signals designers often overlook—until it feels urgent and overwhelming. From financial visibility to inquiry patterns, this episode reframes preparedness as a leadership skill and shows how paying attention early gives you options instead of panic. If you want to lead your business proactively instead of reactively, this episode will help you recognize the signs, understand what they mean, and take action before things escalate. What you’ll learn in this episode: - Why most business crises are preceded by missed warning signs - How your P&L can serve as an early warning protection system - Why tracking incoming inquiries is your most important assessment tool - How to strengthen your business early through client retention and growth - What to focus on before a situation becomes dire Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Experience is one of the most valuable teachers in business—especially when it’s shared honestly. In this episode, Dane Austin hosts a candid conversation with fellow long-time Business of Design® member Kristin Apicerno, covering the real lessons learned from years of running design firms. From the importance of mentorship and process development to committing to consistent marketing and financial habits, Dane and Kristin discuss what actually makes a design business work over time. They also explore why collaboration beats competition, how to identify your strengths, and why practicality matters just as much as perfection. If you’re looking for grounded advice from designers who’ve learned by doing, this conversation offers perspective, reassurance, and plenty of encouragement. What you’ll learn in this episode: - Why learning from experienced professionals accelerates growth - How a strong design process streamlines work and elevates results - Why scheduling time for marketing and finances is non-negotiable - How clear contracts set expectations and prevent issues - How to identify and leverage your unique strengths - Why practicality matters more than perfection in design - How putting yourself out there leads to opportunity Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

If your marketing feels predictable—or worse, invisible—it might be time to try something different. In this episode, Kimberley Seldon is joined by Heather Peterson to explore how a playful, intentional, and novel approach to marketing can help interior designers stand out without shouting. Heather explains why the most effective marketing doesn’t try to appeal to everyone. Instead, it speaks clearly to a specific audience, creates repeated connection points, and makes it easy for the right clients to say yes. From thoughtful gifting to creative formats like books, this conversation reframes marketing as an opportunity to have fun—while staying strategically focused. If you’re ready to move beyond generic outreach and build marketing that’s memorable, personal, and effective, this episode offers fresh inspiration you can act on. What you’ll learn in this episode: - Why speaking to fewer people creates stronger connections - How being specific about your work attracts the right clients - How frequent, intentional touchpoints keep you top of mind - Why a book can be a powerful way to reconnect with past clients - How planting multiple seeds outperforms one blanket campaign - Why thoughtful packaging helps your marketing stand out - How making your offer easy to share increases conversions Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Experience is valuable—but only when it doesn’t turn into complacency. In this solo episode, Kimberley Seldonchallenges interior designers to take a hard look at the habits, assumptions, and systems they’ve been relying on for years—and ask whether they’re still serving the business they want today. Just because something has “worked” doesn’t mean it’s the best or most effective approach. Kimberley explores how designers often settle for familiar processes, even when better options are available, and why resisting change quietly limits growth. This episode is a reminder not to surrender to so-so when amazing is closer than you think. If you’re feeling stuck, plateaued, or resistant to change without knowing why, this conversation will help you identify what needs to evolve—and how new systems can fast-track better results. What you’ll learn in this episode: - The most common assumptions designers need to replace - How to recognize when it’s time to abandon a familiar method of working - Why upgrading your systems accelerates success and confidence - How small changes in approach can unlock bigger opportunities Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

As the new year approaches, Kimberley Seldon considers getting a tattoo—not just for fun, but as a metaphor for the business lessons worth carrying forward. In this reflective solo episode, Kimberley pulls together the most powerful insights from the season’s best podcast conversations and distills them into clear, memorable truths for interior designers. These aren’t trendy ideas or motivational fluff. They’re practical principles about systems, boundaries, client management, and intentional design—lessons that hold up year after year. If you’ve ever wished for a shortlist of phrases and perspectives to guide you through tricky client moments and business decisions, this episode delivers exactly that. Think of it as a reset, a reminder, and maybe a few rules you’ll want to keep close—tattoo optional. What you’ll learn in this episode: - Why systems remove friction instead of complicating your life - Why “no” is a complete sentence—and when to use it - How “let me look into that” protects you from rushed decisions - Why designing with intention matters more than designing for attention - How to recognize whether a problem is truly insurmountable - Why trying to speak to everyone guarantees you connect with no one - Why client wish lists never align perfectly with budgets—and how to handle it - Why toxic positivity can undermine good leadership - Why you should never care more about your client’s money than your own - How 15 seconds of discomfort can lead to better client outcomes Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Your vendors aren’t just suppliers—they’re an extension of your brand. In this live episode from High Point Market, Kimberley Seldon sits down with interior designers, in partnership with Daniel House Club and Sunpan, to explore how stronger vendor relationships lead to greater profitability and less friction in your business. This conversation reframes vendors as strategic partners whose expertise can save you time, reduce mistakes, and improve outcomes for clients. When designers learn to work with vendors instead of around them, the result is better service, higher margins, and a more sustainable business. If you want to work less while earning more—and build partnerships that support your brand promise—this episode shows you where to start. What you’ll learn in this episode: - How relying on key vendor expertise helps you work less - Why vendors should be treated as strategic partners, not transactions - How working in harmony with vendors increases profitability - Why strong vendor relationships strengthen your brand and client experience Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What if starting with the client’s budget is actually holding your design—and your business—back? In this live episode from High Point Market, Kimberley Seldon, in partnership with Daniel House Club and Four Hands, challenges designers to rethink how they approach budgets, specifications, and leadership. Kimberley explains why leading with the best solution—not the least expensive one—positions you as an expert, elevates your brand, and creates better outcomes for clients. This conversation encourages designers to go beyond the brief, trusting that clients often don’t know what’s possible until it’s shown to them. If you’ve ever felt constrained by budgets or hesitant to propose what you truly believe is right, this episode will help you shift from order-taker to trusted authority. What you’ll learn in this episode: - How ignoring the budget initially can strengthen your brand - Why proposing the best option builds trust and confidence - How better specifications lead to better client experiences - Why going beyond the brief often serves clients best Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

A thoughtfully designed space does more than look good—it can support calm, clarity, and even healing. In this episode, Kimberley Seldon is joined by designer Sara Robinson, who shares a deeply personal story of how her own breast cancer diagnosis transformed the way she thinks about design. Sara explains how even the most overlooked spaces—yes, including toilets—play a critical role in the human experience. Drawing from healthcare design, lean principles, and post-occupancy evaluation, this conversation explores how balancing efficiency with emotion creates environments where people function better, feel safer, and heal more effectively. For interior designers, the challenge isn’t choosing a style—it’s creating balance. This episode offers a powerful reminder that great design supports both movement and meaning, regardless of aesthetic. What you’ll learn in this episode: - How Motion + Emotion = Experience shapes trust, calm, and efficiency - Why balanced environments support better healing and well-being - How lean principles eliminate waste and improve functionality - How thoughtful design supports both efficiency and the human experience - Why reframing “mundane” spaces leads to better outcomes - How post-occupancy evaluation and feedback strengthen future designs Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Growth doesn’t happen by accident—it happens when strategy, marketing, and business development are aligned. In this episode, Kimberley Seldon is joined by Casey Chastain, who works with design and architecture firms to connect growth initiatives directly to core business objectives. Casey breaks down why lowering your price rarely leads to better clients, how value—not volume—drives decision-making, and why firms struggle when new ideas aren’t tied to an overarching strategy. From improving bid processes to implementing reporting tools that show what’s actually working, this conversation focuses on growth you can measure and sustain. If you want marketing and business development efforts that truly contribute to revenue—and not just activity—this episode offers a clear, practical roadmap. What you’ll learn in this episode: - Why lowering your price doesn’t automatically attract more clients - How clients decide based on perceived value, not cost - How to develop a clear value proposition for marketing and business development - Why new ideas must align with overall business goals - How reporting tools reveal what’s driving revenue - Why communicating goals clearly with your team matters Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Beautiful spaces are important—but lasting client relationships are built on something deeper. In this episode, Kimberley Seldon talks with interior designer Kate Marker about why the most successful designers focus on how clients want to feel in their homes, not just how those homes look. Kate shares how asking strategic questions, listening actively, and building trust through transparency allows designers to uncover what truly matters to clients. By understanding mood, emotion, and lifestyle, designers can create spaces that resonate deeply—and relationships that last long after the project ends. This conversation is a reminder that great design isn’t just visual—it’s relational. What you’ll learn in this episode: - Why truly understanding your clients takes time and intention - How to tailor designs that reflect each client’s personality and lifestyle - Why regular communication and check-ins build trust - How active listening strengthens client relationships - When collaboration matters—and when to confidently lead as the expert - Why transparency is the foundation of trust Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Art gives a home its soul—but too often, interior designers leave art selection to chance or avoid it altogether. In this episode, Kimberley Seldon is joined by Natalie Papier to demystify the process of choosing art and show why it’s one of the most powerful tools designers have. Natalie explains that meaningful art doesn’t have to come from intimidating galleries or massive budgets. From inherited pieces and flea-market finds to textiles, pottery, and children’s artwork, art tells a client’s story—and can guide the entire design direction of a home. If you’ve ever hesitated to make art recommendations, this episode will help you approach art with confidence and use it as a foundation for richer, more personal design. What you’ll learn in this episode: - Why art can come from personal, unexpected, and meaningful sources - Where to find great art beyond traditional galleries - How starting with art helps define a home’s color palette - Why mood matters more than “matching” artwork - How art brings personality, history, and emotion into a space Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Local television might not feel glamorous—but it can be a powerful visibility tool for interior designers. In this episode, Kimberley Seldon talks with Helen Austen, an interior design professional who has leveraged regular TV appearances to build name recognition and attract clients. Helen breaks down what it really takes to get on air, from pitching local networks to understanding the business side of television. She explains why speaking directly to your ideal client matters more than chasing exposure, and how consistency on TV builds credibility over time. If you’ve ever wondered whether television could support your marketing strategy, this episode offers a practical look at how to make it work—without hype or illusion. What you’ll learn in this episode: - Why starting with local TV is the smartest move - What to expect when it comes to paying for airtime - How to speak directly to your ideal client on camera - Why TV builds name recognition more than instant glamour - How cold-calling networks can open unexpected Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

In this milestone episode, Kimberley Seldon and Team BOD™ take the stage at High Point Market to celebrate 20 years of Business of Design® with a live rehearsal of 20/20 Vision: Be the Expert. This episode is a powerful reminder that running a profitable, sustainable interior design business is not only possible—it’s more achievable today than ever before. Kimberley shares a sneak peek at 20 foundational systems that have helped thousands of designers step into expertise, charge appropriately, and build businesses that truly support their lives. If you couldn’t join the celebration live, this episode brings the insight, clarity, and motivation straight to you—along with practical strategies you can start implementing right away. What you’ll learn in this episode: - What it really means to “be the expert” in your design business - How systems create profitability, confidence, and consistency - Why running a successful design business is easier now than ever - Which core systems support long-term growth and sustainability - How expertise benefits both you and your clients - The mindset required to step into your next level of leadership Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Hiring your first team member is one of the biggest decisions in your interior design business—but it’s also one of the most confusing. In this episode, Kimberley Seldon is joined by Miriam Silver Verga and Hillary Kaplan to break down how to approach your first hire with clarity and confidence. From bookkeepers to assistants to sales support, they explore what roles actually move your business forward—and how to decide what you need most. If you’ve ever wondered when it’s time to hire, who to hire first, or how to build a team that supports your growth, this episode will help you think more strategically about scaling your design firm. What you’ll learn in this episode: - How to decide who your first hire should be in your interior design business - Why understanding strengths and weaknesses is key to building a strong team - How to set clear expectations and boundaries with employees - Why trust matters—but verification is still essential - How to treat mistakes as part of the cost of growing your business Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Your pricing model is only as strong as the contract that supports it. In this episode, Kimberley Seldon breaks down the three most common interior design contract structures—hourly, flat fee, and hybrid—and explains how each pricing model works in practice. The truth? It’s not about which model you choose. It’s about how well you structure your contract, calculate your fees, and manage the money throughout the project. If you’ve ever struggled with pricing your services, writing contracts, or getting paid properly, this episode will help you connect the dots between interior design contracts and profitability. What you’ll learn in this episode: - The differences between hourly, flat fee, and hybrid interior design contracts - How each pricing model impacts cash flow, control, and profitability - Why the right contract—not the pricing model—is what protects your business - How to confidently ask for the fees you need upfront - How to calculate project fees that cover time, scope, and risk Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

If you’re not consistently booking clients, the problem may not be your marketing—it may be your appointment engine. In Part 2 of this conversation, Kimberley Seldon and Nikki Nash break down how interior designers can create a reliable system for attracting, engaging, and converting ideal clients. Because getting noticed is only step one—what matters is what happens next. From sparking interest to guiding prospects through a clear client journey, this episode shows you how to turn conversations into committed projects. If you want more consistent inquiries, better-fit clients, and a smoother sales process, this is where to focus. What you’ll learn in this episode: - Why every interior design business has an “appointment engine”—whether you’re using it or not - How to show up where your ideal clients already are - How to capture attention with a clear and consistent offer - Why clarity in your messaging directly impacts conversions - How to move from first contact to booked consultation - The step-by-step process of guiding prospects toward a decision - How to confidently transition from conversation to proposal Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

If you’re not consistently attracting new clients, it’s time to look at your appointment engine. In Part 1 of this conversation, Kimberley Seldon is joined by Nikki Nash to introduce the concept of an “appointment engine”—a simple but powerful framework for generating leads and turning interest into real opportunities. Because every interior design business already has an appointment engine. The question is whether it’s working for you… or against you. This episode focuses on the foundational steps: where to show up, how to get noticed, and how to start meaningful conversations with the right clients. What you’ll learn in this episode: - Why every interior design business has an appointment engine (even if it’s not intentional) - How to identify where your ideal clients are—and show up confidently - How to capture attention with a clear, consistent offer - Why strong messaging is critical to starting client conversations - How to move from visibility to initial connection - The early steps to building a reliable client acquisition system Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Why are so many interior designers busy—but still not making consistent money? In this episode, Kimberley Seldon is joined by Racheal Cook to unpack the concept of entrepreneurial poverty—a cycle where business owners work hard but struggle to achieve stable, sustainable income. While inconsistent revenue is often the obvious problem, this conversation goes deeper. Because building a profitable interior design business isn’t just about making more money—it’s about protecting your time, energy, and capacity as you grow. If you’re feeling overworked, underpaid, or stuck in a cycle of feast-and-famine, this episode will help you rethink how to build a business that supports your life—not consumes it. What you’ll learn in this episode: - Why inconsistent income is the biggest barrier to sustainable business growth - How to set growth goals that protect your time and energy - Why paying yourself is critical—even while you’re growing - How to build a support system that strengthens your business decisions - What it takes to create a design business that supports health, wealth, and relationships Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What does it really take to run a successful interior design business? In this episode, Kimberley Seldon introduces Run Your Business, her latest book and a comprehensive playbook for interior designers ready to move from overwhelm to control. Drawing on years of experience, Kimberley shares the foundational systems, strategies, and mindset shifts required to build a business that is both profitable and sustainable. This episode is a high-level roadmap for designers who want more than just great projects—they want a business that works. What you’ll learn in this episode: - What’s inside Run Your Business and how to apply it to your design firm - Why your money mindset impacts every decision you make - How systems create consistency, confidence, and expertise - The difference between hourly and flat fee pricing—and how to choose - Why a standardized interior design contract is essential for success Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Procurement is one of the most overlooked—and most profitable—parts of an interior design business. In this episode, Kimberley Seldon explores how designers can take control of procurement to increase profits, improve client service, and streamline operations. Featuring insights from Daniel House Club, this conversation highlights how the right partners can simplify a complex process without sacrificing margin. If you’ve been avoiding procurement or relying on retail, this episode will show you how to approach it strategically—and why it’s essential to running a profitable design firm. What you’ll learn in this episode: - Why procurement is key to increasing profitability in your design business - How to leverage trusted partners instead of doing everything yourself - Why service—not just pricing—should guide your vendor relationships - How to stay focused on your core strengths while managing operations - Why in-person relationships still matter in a digital-first world - How to stay open to new systems and opportunities that improve efficiency Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Is attending High Point Market worth the investment for your interior design business? In this episode, Kimberley Seldon is joined by Tammy Covington Nagem, CEO of High Point Market Authority, to break down how designers can maximize their return on investment. From sourcing products to building relationships and expanding knowledge, Tammy introduces the “three-legged stool” of ROI: products, education, and networking. If you’re planning to attend High Point Market—or wondering if you should—this episode will help you approach it strategically so you get real business results, not just inspiration. What you’ll learn in this episode: - How to maximize ROI from High Point Market as an interior designer - Why planning ahead is critical to making the most of your visit - How to use exhibitor profiles to book showroom appointments - What educational and networking events are worth attending - How the MyMarket app helps you organize your schedule efficiently - Why travel planning support can simplify your entire experience Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What if great design went beyond how a space looks—and focused on how it feels? In this episode, Kimberley Seldon is joined by interior designer Marie Cloud to explore how holistic interior design can elevate your work and deepen client satisfaction. By engaging all five senses—sight, sound, touch, smell, and taste—you can create spaces that are not only beautiful, but emotionally impactful and memorable. If you want to differentiate your design services and create experiences clients truly connect with, this episode will expand how you think about design. What you’ll learn in this episode: - How to use sight (color, light, texture) to create visual harmony and mood - How sound influences the rhythm and experience of a home - Why tactile materials enhance connection through touch - How scent can shape emotion and reinforce a space’s purpose - Why incorporating small indulgences creates a more immersive client experience Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Struggling to turn marketing efforts into real, paying clients? In this episode, Kimberley Seldon is joined by Vanessa McQuade to break down what actually works when it comes to interior design marketing. Because generating high-quality leads isn’t about doing more—it’s about doing the right things, tracking results, and working strategically with the right partners. From understanding your numbers to refining your niche, this conversation will help you move beyond guesswork and start making data-driven decisions that lead to real growth. If you want better leads, stronger conversions, and measurable ROI from your marketing, this episode shows you where to focus. What you’ll learn in this episode: - Why generic marketing fails—and how to create a unique market position - The key metrics every interior designer should track (qualification rate, close rate, average sale, gross margin) - Why niching down leads to stronger, more effective marketing - How to track every lead back to its source—and measure true ROI - How to evaluate your marketing performance against industry benchmarks - The essential questions to ask before hiring a marketing partner Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Something went wrong on your project? Of course it did. In this episode, Kimberley Seldon tackles one of the most frustrating—but inevitable—parts of running an interior design business: deficiencies. From errors and omissions to damaged goods and miscommunications, problems are not the exception—they’re part of the process. The key isn’t avoiding them entirely (you can’t). It’s learning how to manage them professionally, protect your time, and maintain client trust. If you’ve ever felt thrown off by project issues or worried about mistakes damaging your reputation, this episode will help you stay grounded and in control. What you’ll learn in this episode: - Why deficiencies are guaranteed in every interior design project - Why most issues can’t be fully prevented—even with experience - How strong systems help reduce and manage project mistakes - Why staying proactive is the best way to handle deficiencies - How to protect your time, energy, and client relationships when things go wrong Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Standing out in interior design isn’t about doing more—it’s about being more you. In this episode, Kimberley Seldon is joined by Kelly Collier-Clark, a designer known for her bold use of wall coverings and her unapologetically authentic voice. Together, they explore how taking creative risks, defining a niche, and showing up consistently can help you build a recognizable and profitable design business. From overlooked spaces like powder rooms and bedrooms to the power of personal branding, this conversation is a reminder that your uniqueness is your biggest asset. What you’ll learn in this episode: - How bold design choices (like wall coverings and paint) can elevate your projects - Why specializing in a niche can increase visibility and demand - How focusing on overlooked spaces can set your work apart - Why authenticity is key to building a strong personal brand - How showing up consistently helps grow your interior design business Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What if not having all the answers is actually part of building a successful interior design business? In this episode, Kimberley Seldon is joined by Sarah Von Dreele to talk about the reality of growth—how to move forward when the path isn’t clear, and why trusting the process is essential for long-term success. From building strong relationships to creating space for creative thinking, this conversation explores how designers can balance day-to-day demands with bigger-picture vision. If you’ve ever felt uncertain about your next step—or like you’re moving backwards—this episode will help you reframe that experience and keep going with confidence. What you’ll learn in this episode: - Why building relationships and having real conversations fuels growth - The importance of trusted advisors—both formal and informal - Why feeling stuck or “off track” is part of the process - How creating mental space supports better creative decisions - Why stepping away from work helps you recharge and refocus - How therapists, coaches, and mentors support long-term success Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Feeling overwhelmed in your interior design business? In this episode, Cheryl Horne is joined by Danae Branson to break down how outsourcing can help you reclaim your time, reduce stress, and grow your business more efficiently. From deciding what to delegate to finding the right support, this conversation will help you stop doing everything yourself—and start focusing on what actually drives revenue. If you’ve ever wished for an assistant to “do it all,” this episode will show you where to start. What you’ll learn in this episode: - How to identify which tasks to outsource first - Why the work you avoid is often the best place to start - How hiring experts improves efficiency and results - Why time-consuming tasks should be delegated early - Which billable tasks (CAD, 3D rendering, sourcing, procurement, client communication) can be outsourced effectively Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Struggling with a scarcity mindset or afraid to charge what you’re worth? In this episode, Kimberley Seldon reconnects with former Style at Home editor Angela Lawrence, who now calls herself a “money warrior.” Together, they explore how shifting your money mindset can transform not just your finances—but your confidence and decision-making as a business owner. If you’ve ever hesitated to raise your fees, avoided financial conversations, or felt unsure about managing money, this episode will help you take control. What you’ll learn in this episode: - How to understand what your money is actually doing for you - Why you need to ask how your financial advisors are compensated - How improving financial literacy builds confidence and control - Why shifting your money mindset impacts your business growth Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What happens when your client wants everything—but their budget says otherwise? In this episode, Kimberley Seldon tackles a common challenge in interior design: clients with unrealistic expectations. When the wish list doesn’t match the budget, it’s up to you—as the professional—to lead the conversation, protect the project, and guide better decisions. Through a real project example, Kimberley shares how to navigate these situations without losing control, profit, or client trust. If you’ve ever felt pressured to “make it work” when it simply doesn’t, this episode will give you a smarter way forward. What you’ll learn in this episode: - Why interior designers—not clients—must lead project decisions - How to guide clients toward smarter spending choices - Why indecision costs clients time and money - How to prioritize spending for maximum impact - Why the budget and wish list rarely match—and what to do about it Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com