EP 424 | Talking D: How DISC Improves Communication with Clients and Teams with Sierra Collins

Ever feel like you’re explaining yourself clearly—yet clients still aren’t hearing what you mean? Communication breakdowns are one of the most common (and costly) challenges in an interior design business. In this episode, Kimberley Seldon sits down with Sierra Collins, long-time BOD™ Partner and DISC expert, to explore how understanding communication styles can completely change the way designers work with clients and teams. Kimberley first met Sierra years ago during her own DISC assessment, and the insights from that experience still shape how she leads today. Sierra explains why we’re all a mix of DISC styles, how recognizing those differences builds trust faster, and why strong systems and contracts give designers the confidence to lead conversations—even with challenging personalities. If you’ve ever felt misunderstood, over-explained, or hesitant to be direct, this episode will help you communicate with clarity, confidence, and far less friction. What you’ll learn in this episode: - Why everyone is a mix of DISC styles—and why that’s a strength - How understanding DISC improves client communication and reduces conflict - How to hire team members with complementary communication styles - Why systems and contracts give you the courage to lead conversations - How clearer communication creates better outcomes for designers and clients Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com