EP 426 | 10% Right: How Interior Designers Improve Client Relationships with Janine Aurichio

Healthy client relationships don’t start with better clients—they start with better thinking. In this episode, Kimberley Seldon sits down with Janine Aurichio to explore how internal mindset patterns quietly shape external client dynamics, and why lasting change requires more than just better systems. While strong processes absolutely improve communication and outcomes, this conversation goes deeper into what’s happening between our ears. Janine introduces practical mindset tools that help designers shift negative thought patterns, navigate conflict with confidence, and build more cooperative, respectful client relationships over time. If you’ve ever felt stuck in recurring client challenges—even when your systems are solid—this episode will help you see where mindset may be undermining your best efforts, and how to correct course. What you’ll learn in this episode: - How the “10% right” principle supports healthier conflict resolution - How applying a 3:1 positive ratio improves client interactions and outcomes - How to consult your elder, wiser self when facing difficult decisions - Why celebrating small wins creates momentum and lasting change Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com