EP 411 | Lessons on Design Process, Marketing & Confidence with Kristin Apicerno & Dane Austin

Experience is one of the most valuable teachers in business—especially when it’s shared honestly. In this episode, Dane Austin hosts a candid conversation with fellow long-time Business of Design® member Kristin Apicerno, covering the real lessons learned from years of running design firms. From the importance of mentorship and process development to committing to consistent marketing and financial habits, Dane and Kristin discuss what actually makes a design business work over time. They also explore why collaboration beats competition, how to identify your strengths, and why practicality matters just as much as perfection. If you’re looking for grounded advice from designers who’ve learned by doing, this conversation offers perspective, reassurance, and plenty of encouragement. What you’ll learn in this episode: - Why learning from experienced professionals accelerates growth - How a strong design process streamlines work and elevates results - Why scheduling time for marketing and finances is non-negotiable - How clear contracts set expectations and prevent issues - How to identify and leverage your unique strengths - Why practicality matters more than perfection in design - How putting yourself out there leads to opportunity Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com