EP 401 | TV’s Power: How Local Television Builds Visibility for Interior Designers with Helen Austen

Local television might not feel glamorous—but it can be a powerful visibility tool for interior designers. In this episode, Kimberley Seldon talks with Helen Austen, an interior design professional who has leveraged regular TV appearances to build name recognition and attract clients. Helen breaks down what it really takes to get on air, from pitching local networks to understanding the business side of television. She explains why speaking directly to your ideal client matters more than chasing exposure, and how consistency on TV builds credibility over time. If you’ve ever wondered whether television could support your marketing strategy, this episode offers a practical look at how to make it work—without hype or illusion. What you’ll learn in this episode: - Why starting with local TV is the smartest move - What to expect when it comes to paying for airtime - How to speak directly to your ideal client on camera - Why TV builds name recognition more than instant glamour - How cold-calling networks can open unexpected Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com