EP 434 | Get Different: Marketing That Gets Interior Designers Noticed with Mike Michalowicz

Most marketing fails for one simple reason: our brains are wired to ignore anything that feels familiar, predictable, or irrelevant. In this episode, Kimberley Seldon sits down with author and entrepreneur advocate Mike Michalowicz to explore why so many interior designers struggle to get traction—and what it actually takes to break through the noise. Mike introduces his antidote to being “highly ignorable”: get different. That doesn’t mean louder, flashier, or more complicated—it means being intentional, strategic, and unmistakably you. This conversation dives into how designers can identify their best clients, focus marketing efforts where they actually matter, and test ideas without wasting time or money. If you’re tired of posting, promoting, and pitching without seeing real results, this episode will challenge how you think about marketing—and give you practical ways to stand out without selling out. What you’ll learn in this episode: - How to organize clients by revenue and “crush factor” (who you love working with) - Where to find your ideal clients—and how to market where they already gather - Why being “highly ignorable” is the biggest threat to your marketing - How to perform simple R&D (rip off and duplicate) without copying blindly - Why leaning into who you really are strengthens your marketing - How to choose the right marketing mediums intentionally - Why the method matters just as much as the message - How to introduce “keys” that tell you whether your marketing is actually working