EP 420 | Community: How Strong Connections Drive Growth in Interior Design with Laurie Laizure

Strong businesses are built on strong relationships. In this episode, Kimberley Seldon sits down with Laurie Laizure to explore how community—when nurtured intentionally—creates opportunity, visibility, and long-term growth for interior designers. The Interior Design Community embodies this idea. Laurie shares her experience supporting the design industry by connecting designers and fostering meaningful relationships, and why community isn’t just a feel-good concept—it’s a strategic business asset. This conversation covers how designers can use their platforms more effectively, speak directly to ideal clients, and make branding decisions today that support growth and future value. If you want to attract better clients, expand your influence, and build a business that’s supported by genuine connection, this episode offers both perspective and practical guidance. What you’ll learn in this episode: - Why video marketing is a powerful tool when targeted to your ideal client - How self-naming your business can limit future growth or sale opportunities - Why there are enough high-end clients for every designer to maintain a full pipeline - How addressing client concerns upfront builds trust and authority - Why community-building strengthens visibility, credibility, and opportunity Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com