EP 390 | Market Better with Vanessa McQuade

Struggling to turn marketing efforts into real, paying clients? In this episode, Kimberley Seldon is joined by Vanessa McQuade to break down what actually works when it comes to interior design marketing. Because generating high-quality leads isn’t about doing more—it’s about doing the right things, tracking results, and working strategically with the right partners. From understanding your numbers to refining your niche, this conversation will help you move beyond guesswork and start making data-driven decisions that lead to real growth. If you want better leads, stronger conversions, and measurable ROI from your marketing, this episode shows you where to focus. What you’ll learn in this episode: - Why generic marketing fails—and how to create a unique market position - The key metrics every interior designer should track (qualification rate, close rate, average sale, gross margin) - Why niching down leads to stronger, more effective marketing - How to track every lead back to its source—and measure true ROI - How to evaluate your marketing performance against industry benchmarks - The essential questions to ask before hiring a marketing partner Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com