EP 397 | Tune Up Your Appointment Engine with Nikki Nash - Part 2

If you’re not consistently booking clients, the problem may not be your marketing—it may be your appointment engine. In Part 2 of this conversation, Kimberley Seldon and Nikki Nash break down how interior designers can create a reliable system for attracting, engaging, and converting ideal clients. Because getting noticed is only step one—what matters is what happens next. From sparking interest to guiding prospects through a clear client journey, this episode shows you how to turn conversations into committed projects. If you want more consistent inquiries, better-fit clients, and a smoother sales process, this is where to focus. What you’ll learn in this episode: - Why every interior design business has an “appointment engine”—whether you’re using it or not - How to show up where your ideal clients already are - How to capture attention with a clear and consistent offer - Why clarity in your messaging directly impacts conversions - How to move from first contact to booked consultation - The step-by-step process of guiding prospects toward a decision - How to confidently transition from conversation to proposal Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com