EP 427 | How Interior Designers Use Small Projects to Build Stability with Daniela Furtado

Are small projects worth the time—or are they a distraction from landing bigger, better clients? In this episode, Kimberley Seldon is joined by marketing strategist Daniela Furtado to challenge the all-or-nothing thinking that keeps many interior designers financially exposed. Daniela explains how a balanced mix of large, medium, and small projects creates more consistent cash flow, reduces risk when big clients fall through, and supports long-term growth. This conversation reframes smaller projects as strategic tools—when they’re priced correctly, scoped intentionally, and positioned properly within your overall business model. If you’ve been turning away smaller opportunities out of fear they’ll dilute your brand or drain your time, this episode will help you rethink what “worth it” really means. What you’ll learn in this episode: - How to create a revenue mix that improves financial stability and reduces risk - How to establish profitable base rates for smaller projects - Why discounting hurts—and adjusting scope works instead - How small projects can support strategic business growth - Why marketing should highlight large and medium projects, even if you take small ones - How small projects can generate cash flow that fuels consistent marketing - How to nurture smaller leads and upsell them into larger opportunities Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com