EP 404 | Growth Strategies: Marketing & Business Development for Design Firms with Casey Chastain

Growth doesn’t happen by accident—it happens when strategy, marketing, and business development are aligned. In this episode, Kimberley Seldon is joined by Casey Chastain, who works with design and architecture firms to connect growth initiatives directly to core business objectives. Casey breaks down why lowering your price rarely leads to better clients, how value—not volume—drives decision-making, and why firms struggle when new ideas aren’t tied to an overarching strategy. From improving bid processes to implementing reporting tools that show what’s actually working, this conversation focuses on growth you can measure and sustain. If you want marketing and business development efforts that truly contribute to revenue—and not just activity—this episode offers a clear, practical roadmap. What you’ll learn in this episode: - Why lowering your price doesn’t automatically attract more clients - How clients decide based on perceived value, not cost - How to develop a clear value proposition for marketing and business development - Why new ideas must align with overall business goals - How reporting tools reveal what’s driving revenue - Why communicating goals clearly with your team matters Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com