Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
494 episodes — Page 5 of 10
EP 283 | Must Be Doing Something Wrong with Karin Kolb
I feel I have a good topic for the podcast and that is of a client who the 15 steps did not work well for. Wondering if the 15 steps are not right for every client or did I do something wrong?! I feel other listeners may have similar experiences with clients and how to handles them. I'd like to share the experience I am having with this client, what went wrong and when and how I'm coping with them right now and any advice Kimberly has for handling clients like this! In this episode we learn: - how to prevent clients from second guessing your selections - how to deal with a client who wants to change everything - on the lookout for the flip flopper - advice for the client who goes off the rails - why changing your process isn’t the solution sometimes It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 282 | Invest In You with Danielle Hayden
It’s time to earn a healthy living and set aside money for your own personal wealth. That should be the goal for any business owner—yup, even you. It’s time to put aside the stories we tell ourselves to justify our decisions around money. In this episode we talk to Danielle Hayden, CEO of Kickstart Accounting, to learn how and when to start investing for your future. In this episode we learn: - you can’t just wait for the right time; start investing from day one - you don’t have to go big to get started, small things matter - nobody wins from you playing small - you don’t need to wear all the hats It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 281 | Hiring is a Project with Shelli Warren
Many design business owners are great at their area of expertise and have grown their business to the point that they need a team, but not just any team. Your next best hire will change everything. Since hiring is a project, we break it down so you can do it correctly from the start. In this episode we learn: - attracting great people starts with targeted marketing strategies to position your job openings as compelling - it's ok to repel people who are not a fit - interviewing is an easy conversation when you have proven questions that invite storytelling - selecting your newest team member is a decision point that affects the whole team, don't make it alone - onboarding new people requires its own set of protocols It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 280 | Tip of the Iceberg with Kimberley Seldon
We all want a faster way to build a better business, but there’s no getting around it—dramatic improvements require a methodical, strategic approach. In this episode, Kimberley distinguishes client facing results from team facing actions that must be taken. In this episode we learn: - glossy images in a magazine or on a website are the result of good business practices - an A team is made possible by the systems they follow - you don’t rise to a goal, you fail to your weakest system It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 279 | Fix the Foundation with Brooke Aitken - Part 2
BOD™ member, Brooke Aitken has some questions about how the main teachings of Business of Design™ apply to her business, as an architect rather than an interior designer. While Broke says BOD™ stopped her from throwing the towel in and gave her renewed hope for her business, she still has lots of ambition and is looking for the next push. In this episode we learn: - keep your contract simple enough for anyone to understand it - don’t compromise on quality or principles - avoid giving clients homework; you work for them, not the other way around - tighten the timeline from BOD™ STEP 1-5 for real success It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 278 | 1 P&L, 3 Ways with Danielle Hayden
It’s time to earn a healthy living and set aside money for your own personal wealth. That should be the goal for any business owner—yup, even you. It’s time to put aside the stories we tell ourselves to justify our decisions around money. In this episode we talk to Danielle Hayden, CEO of Kickstart Accounting, to learn how and when to start investing for your future. In this episode we learn: - revenue is a vanity metric - there are key metrics to look at when reviewing your P&L - how often you should be looking at the numbers - you need to look backwards to plan ahead - understand the season of your business—is it a slow time, or you spent a lot of money in marketing recently - you can’t just wait for the right time; start investing from day one - you don’t have to go big to get started, small things matter - nobody wins from you playing small - you don’t need to wear all the hats It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 277 | Accountability with BOD™ BOSS Members
If you’ve ever dreamed of having a board of directors (B.O.D., see what we did there?) then this is your episode. Kimberley interviews three awesome BOD™ BOSS Members who share tips on how to remain accountable, stay inspired and reach greater heights at every stage of your business. In this episode we learn: - there is no single action that will transform your business—it takes a strategic, multi-pronged approach - determine tasks/roles that can be outsourced—it’s impossible to succeed alone - the boss gets to choose how the business is set up; you can’t do everything and you’re not a victim - find a posse whose ambition and drive matches your own It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 276 | Yes, Architects Too with Brooke Aitken - Part 1
BOD™ member, Brooke Aitken has some questions about how the main teachings of Business of Design™ apply to her business, as an architect rather than an interior designer. While Broke says BOD™ stopped her from throwing the towel in and gave her renewed hope for her business, she still has lots of ambition and is looking for the next push. In this episode we learn: - it really is possible to present the full design scheme at STEP 5 - what happens when you can’t legally buy and sell furniture - nailing down an install date is possible with the BOD™ 15 It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 275 | Getting Published with Kelli Lamb
Getting published is still the dream for many design professionals, but there’s more to life than print. Digital coverage and social media campaigns that target your ideal clients are a worthwhile way to get noticed. In this episode we learn: - narrow your goals to a specific publication - research publications to determine best submission practices for the editors - a perfect pitch email includes the number of images, summary of project and what makes the work stand out It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast - reach out to editors and ask what they want you to submit for consideration - always proofread your pitch - know the publication and pitch them what they want
EP 274 | High Converting Portfolios with Katie O'Brien
Essentials of a High-Converting Interior Design Portfolio Learn the essentials that will help you turn your design portfolio (the second most visited page on your website) to a thriving marketing tool. Katie O’Brien shares tools to create a high-converting design portfolio that transforms browsers into clients. In this episode we learn: - analyze current website traction to determine where browsers click through and where you lose them - website copy is commonly overlooked on interior designers' portfolio pages—a few lines of copy go a long way - give individual projects their own pages and use these subpages to tell the story of your client and the project - hire a professional photographer and create a consistent look throughout your website - only showcase projects you want more of - use clear calls to action on every page It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 273 | Out of Overwhelm with Desi Creswell
It happens to all of us—project or career overwhelm. It might be too many items on the to-do list, or maybe you don’t have enough help. You might have too many jobs, or not enough jobs, or the right number of jobs but a project that is suffering from bad luck setbacks. While there are many catalysts to overwhelm., spotting the symptoms early can help you turn things around. In this episode we learn: - separate facts from thoughts and start feeling better immediately - make strong decisions to avoid decision fatigue - embrace discomfort by naming and noticing sensations in your body - be aware of negative self-talk - notice where you seek a distraction from doing the task ahead It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 272 | Experience Custom with Buildlane
I've had my hand in the creation of thousands of pieces of custom furniture. Not only am I an expert at how furniture is built and the different options that make it what it is, but we also work with a huge variety of designers. From single designers just getting their feet wet to established designers with decades of experience and a 50 person staff. From SF to NYC to Miami to STL. This gives me an interesting perspective on what custom is being made. In this episode we learn: - sit on everything and set a standard for your clients - discuss the wood species with the builder, use less expensive varieties for hidden details - stick to sheet and tube metal to keep pieces affordable - sell the process to your clients - custom is not a commodity, feel good about this purchase It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 271 | Clarity Is Key with Thomas Nation
Construction law specialist, Thomas Nation of Harrion Clark Rickersbys shares his insights into the complex relationship between clients, designers, and money. Protecting yourself from litigation may just be a matter of clarity. In this episode we learn: - clarity around money is required by law - proper insurance is essential protection - a professional contract must also be legally enforceable - it’s illegal to make any profit which is not disclosed and agreed to - two terms, agent and principal, are reviewed in detail It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 270 | Protect Yourself from Litigation with Jamie Lieberman
While there is no single method for protecting yourself and your business from legal trouble, a Swiss cheese defence—multiple layers of protection that work together—is a solid approach you can rely on. Jamie Lieberman of Hashtag Legal shares her experience helping entrepreneurs with the protections they need to safely run their businesses. In this episode we learn: - how to disclaim responsibility and limit liability when trades are hired by the client - becoming a general contractor may be a way to remain compliant with local laws - it’s smart to have excellent business insurance - before you get hit with a lawsuit, you will have an opportunity to agree on a solution - a lawyer can be instrumental in pre-litigation - do not use text messaging for client communication It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 269 | What's In Your Contract
In this episode, Kimberley speaks with BOD™ member, Mehnaz Malik about an important change she will make to her contract. In this episode we learn: - a contract with clear and easily understood language provides added protection TAKE AWAY Hey, who knows more about design than you?? No one! Please be part of the podcast by sending us what you love about your contract. Record a short message with your name, company, insta handle and what you love about your contract, or what you need to change. Send your audio file to [email protected]. Thank you.
EP 268 | Measure It, Manage It with BOD™ CFO Larry Goldberg - REPEAT
If you can’t measure it, you can’t manage it. So says Business of Design® CFO, Larry Goldberg. Find out why analytics are the difference between mediocre success and a business that’s fully optimized in every way. In this episode we learn: - if you can measure it, you can manage it - financial metrics propel us to make important changes on an ongoing basis - key metrics are different in every business, but every business has them procrastination is the art of keeping up with yesterday It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 267 | Introducing A Raise with Marylou Sobel
Are you seeing what I’m seeing? Suppliers and trades raising their rates or tacking on extra delivery, freight, moving charges. It seems like everyone is raising rates. Why? For one, they are actually impacted by cost increases, like fuel or supply chain issues, and because they can. Most companies are not waiting for permission to do that. Are you waiting for permission to give yourself a raise? Hmmm. In this episode, you’ll hear from BOD™ Member, a very talented interior designer from Sydney Australia. Marylou Sobel, who had a few questions about raising your rate, charging travel fees, and communicating fees to clients. In this episode we learn: - it’s ok to raise your rates, in fact, it’s important to do so - how to answer a question about markups during the first call - charging for travel is part of your business model It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 266 | I Get Good At What I Practice with Kimberley Seldon
Practice makes perfect is an expression that’s familiar to all. While most of us don’t aim for perfection in our work life, we do desire mastery of the skills that allow us to deliver on the promise of our brands. Although it’s tedious, we will get better at what we practice. In this podcast, BOD™ Advocate in Chief asks us to consider: If I get good at what I practice, what am I practicing? In this episode we learn: - stating your boundaries without justification takes courage, but the result is greater confidence - practice saying no without qualifying - defend an expensive item you’ve proposed if it is important to the project - the goal is defending your first choice is not to “win”, it’s to stand strong It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 265 | Expect Delays with Allison Andrew-Harris
2020 and 2021 kept most of us home for extended periods of time. The benefit of all this has been an increased appreciation for the comforts of home (or lack thereof). The result of this new or greater awareness is that many are now willing to invest more into creating comfortable homes that support a happier, healthier lifestyle. That’s great news for the interior design professional, but it’s not without its challenges. Supply chain issues and the resulting delays are frustrating, but they can be managed more effectively by relying on A-Team suppliers and vendors. In this episode we learn: - help your suppliers by providing drawings, inspiration photos and as much detail as possible - provide max and min dimensions to assist with sourcing - provide project budget where possible - identify rush jobs up front - prepare clients for ongoing supply chain issues It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 264 | The 3 P's with Lanson B. Jones
To create authentic spaces that resonate deeply, we must consider the personality of the client, the personality of the site and the personality of the architecture, says landscape architect Lanson B. Jones. We discuss the 3 Ps and how to lean into them for the most impact. In this episode we learn: - clients have built in preferences which you can’t fight - never fight with the architecture - the site must be respected to achieve harmony - start small and blow up the design - bring uniqueness into every design - mirror and pattern the internal and external details of the architecture - always tour museums that are homes or gardens It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 263 | Choose your Vendors Wisely with Daniel House Club
Building an A Team involves more than just finding the right contractor. Vendors, suppliers, and manufacturers can be partner, helping you build a business that is personally and professionally satisfying and profitable. Choose your vendors wisely say brothers, Peter and Alex Spalding of Daniel House Club. In this episode we learn: - stop chasing small discounts—tiny savings are not worth the additional time and hassle - don't shop at stores that are not created to serve the designer best - reliable, trade-oriented vendors will be there when something goes sideways - don't buy a paper clip if you don't have to (watch expenses) It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 262 | How To READ Your Clients with Heather Ferreras-Tokan
I landed the project! Isn’t that what we all hope to say each time we go to a consultation? Listen to new BOD™ member Heather Ferreras-Tokan share how she conquered her fear and insecurities and asked for the flat fee she needed to do her best work. In this episode we learn: - when discipline becomes a way of life, success is nearly guaranteed - how to use the phrase, “in my experience” - make your to do list on your log sheets and you’ll capture all the time you devote to projects - how to use the READ method for communication It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 261 | Get Different with Mike Michalowicz
Our brains are wired to filter out information that is unnecessary; that’s why marketing fails so often. To get through the filter and get your client’s attention, you’ll have to do something radical—you’ll have to get different. Author and entrepreneur advocate, Michael Michalowicz shares his solution to the highly ignorable marketing trap. In this episode we learn: - organize clients by revenue spent and their crush factor (how much you love working with them) - find out where your ideal clients converge and market there - avoid being highly ignorable, approach clients in a way that gets their attention - perform your own R&D (rip off and duplicate) - be the true you; lean into it - be strategic about the mediums your market in (e.g., blog, tv, print ad, Facebook ad, etc.) - also, be strategic about the method (e.g., gift basket of cookies vs. gift basket of tequila) - introduce keys (signifier that tells you if the marketing piece is working) It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 260 | Commercial Vs. Residential with Two Fold Interiors
Most design firms focus primarily on residential or commercial projects. But what if you consistently take on both? In this episode, Business of Design® members and business partners, Veronica Martin and Carrie Stinson, share with us the pros and cons of managing commercial projects vs. residential when it comes to the design process, clients, and timelines. In this episode we learn: - best advice for transitioning between commercial and residential projects - answering an RFP (request for proposal) may mean a substantial investment of your time - Pros and cons of commercial projects vs. residential - How to get your first commercial project when your focus is residential - the difference between designing for an individual vs. designing for a company or committee After the show, be sure to check out MO BOD™ 021 | Veronica & Carrie Talk Long Term Goals. Exclusive to BOD™ Members. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 259 | Stengths and Weaknesses with Sierra Collins
Understanding your unique personality goes beyond improving your communication skills. In this episode, Sierra Collins explains how this information and new understanding helps you identify your strengths and weaknesses, aids in better decision making and goal setting, and can even help you create effective plans of action. Having recently completed the DISC Assessment herself, Team BOD™’s own Cheryl Horne shares her experience and takeaways from gaining a better understanding of her own strengths and weaknesses. In this episode we learn to: - use your key personality traits to identify strengths and weaknesses - think in term of your career, not your work - set goals to build on your strength and further develop your weaknesses - look to others for strength in areas where you’ve identified a weakness - set actionable steps to reach your goals It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
Sneak Preview of MO BOD™ 020 | Beth Walther & Maximizing Discounts
Are you playing the “let’s see what I can get away with game” when it comes to product markups? No judgement, it’s a popular method. However, there is a better way to maximize profitability when it comes to dealing with discounts, premium pricing, and trade incentives. A method that allows you to behave with integrity. Louisiana interior design and BOD™ member, Beth Walther, has done the math and will reveal her findings. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
EP 258 | Just Think About It With Kimberley Seldon
Happy New Year! Is it too far into the year to say that? What about making a new year’s resolution… too late for that too? Not for me. In this episode, I’m going to share with you my new year’s resolution, my hope for this community and I’m going to do that in just one word. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 257 | Content is King with Salimah Mamdani
Except for repeat and referral business, most clients find a designer through following their content—social media, blogs, podcasts, television, websites, etc. If you want to entice potential clients to hire you, tailoring that content to answer the client’s needs is important. In this episode, we discuss how make the creation of content a more manageable task. In this episode we learn: - content matters, but it needs to be marketed to make it effective - to gain more and better leads, be disciplined about content creation - develop the habit of creating content consistently - create anchor content and then spin off that anchor for 6-12 posts - simplify your strategy to reach more people - business building is not a spectator sport, it requires your full participation It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 256 | It's a New Year with Christina Falzano
Yup. It’s a new year and for many it’s the ideal time for reflection. Yes, we want to set new goals, but before we can do that, we need to audit the past. In this episode we learn: - going forward starts with analyzing where you are - break out of your knowledge bubbles, online and IRL It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
Sneak Preview of MO BOD™ 019 | Dane Austin & Client Reveal
Business of Design® Member Dane Austin shares insights from orchestrating successful client reveals. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
EP 255 | Designing for Builders with Crystal Collinson
If you’ve been working with residential clients for any length of time, it’s likely you’ve thought to yourself that this work would be perfect, if only I didn’t have to deal with clients! Well, working with builders and developers does allow you to sidestep the immediate desires of the end consumer, however, you still have a client…the builder. Business of Design® member and podcast host, Crystal Collinson shares the ins and outs of this specific niche of interior design and decorating. In this episode we learn: - tight budgets and timelines are unavoidable - networking allows you to make connections with the right builders -although there isn’t an end-user customer, there is a client—the builder - the builder sales/presentation center is actually "retail interior design" It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 254 | 200 Pearls of Wisdom with Kimberley Seldon REPEAT
This episode originally aired as Episode 200. In honor of that milestone, and now to lead you into the new year, BOD™ Advocate in Chief, Kimberley Seldon shares 200 pearls of wisdom. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 253 | Trust the BOD™ Process with Joylene Agbamuchi - REPEAT
Ready to be inspired? Nigerian designer and new Business of Design® member, Joylene Agbamuche, transformed her flagging confidence into an unshakeable foundation for success—in less than one year’s time. Her journey could be your journey. In this episode we learn: - charging for the consultation gets you better clients and more projects - STEP 4 is tedious, but invaluable - recognize the value in what you offer so you can charge your worth - following the process means eliminating needless mistakes It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 252 | Put a Bow on the Year with Kimberley and Cheryl
Hallelujah, it’s the end of the year. You’ve been run off your feet and it’s time to enjoy the holidays. But first…what year-end preparations do you tackle annually? How to you put a bow on the year that’s just finishing? BOD™ Director of Operations and Advocate in Chief (Cheryl and Kimberley) share some year-end musts. In this episode we learn: - move your “year-end” financials to mid-year - make goals as you go - create firm policies around holidays for staff - give thanks and appreciation to clients, trades, and staff It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 251 | Catching Up with Catalina Yturralde
What started out as a discussion on how to navigate the world of design industry shows and markets turned into an open conversation with Business of Design® member, Catalina Yturralde, about all things design. In additional to learning the benefit of attending markets and best practices for planning your time there, discover how life experiences influence our work as designers. In this episode we learn: - attend the market most related to your field of expertise, e.g., KBIS Kitchen and Bathroom - markets can help you stay on top of new trends - be confident and ask lots of questions - prioritize and focus on urgent needs, it’s easy to get distracted and socialize - sometimes it’s good to go on your own as it forces you to network It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 250 | Collaborative Collective with Tina Marie Singh
Longtime Business of Design® member, Tina Marie Singh, shares her strategy for building a collaborative collective. Her approach involves independent designers sharing the workload and profit on all projects. In this episode we learn: - collaboration is a happy way to work - online sales can be robust - levelling up requires you to analyze where you are currently - my client’s will pay my bills is a great mantra It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
Sneak Preview of MO BOD™ 018 | Best Client Ever
Business of Design® Members Darci Hether, LeAnne Bunnell, and Nyla Free, return to MO BOD™ with lessons they’ve learned from their best clients. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
EP 249 | Yup, It Works Here Too with Jodie Carter
Yes, it is possible to secure a sizable retainer in order to proceed with confidence on your next big job. Sydney designer, Jodie Carter, shares a recent win and offers advice on how to get where you want to be sooner. In this episode we learn: - follow a process that works to attract better jobs and great clients - raise your rates (we know you’ve heard this here before) - speak only to your ideal (high-end) clients in all your branding - yes, you should read your contract, in full, at the consultation - ask for the money - you can do it - log every minute you work on a job, be a stickler for this It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 248 | Stay the Course with Allison Crawford
Marrying a love of real estate and interior design, BOD™ Member Allison Crawford opened her own design centric Airbnb. Add to that a relocation from Austin, Texas to Paris, France–while still running projects in Austin–and you’ve got yourself a whole new level of design education. In this episode, we talk to Allison about her experience opening an Airbnb and what it’s like to move from one country to another while still running a successful, and busy, design firm. In this episode we learn: - how to turn a passion into a successful business venture - the process and experience of opening an Airbnb - the educational value of travel - the experience of charging for your consultation for the first time - a new appreciation for having processes in places It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 247 | Process Interruptus with Jerrica Zaric
The project is going smoothly, and the clients are happy. In fact, this isn't the first project you've done for these wonderful people. Out of the blue the client has a request; a change in process that requires the interior design professional to do additional work. What to do? Business of Design® member and Milwaukee designer, Jerrica Zaric shares her strategy for surviving this challenging situation. In this episode we learn: - to identify client red flag and address them head on - what to do when a client questions your method of charging for services - how to stand your ground and communicate clearly with clients - to set healthy client boundaries It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 246 | A Sneak Peek Inside BOD™ Live
Meet the superstars of BOD™—design professionals, just like you. Hear first-hand what works and what doesn’t. Success strategies, targeted solutions and motivation. If you’re serious about transforming your business by implementing the systems and procedures you learn about through Business of Design™, our monthly BOD™ Live meetings will help keep you motivated, accountable, and in good company. Become a member and connect with your peers at monthly BOD™ LIVE meetings where you’re in the spotlight. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
Sneak Preview of MO BOD™ 017 | Yaron Linett & Increasing Profits & Managing Trades
Yaron Linett, Principal Designer of Formal Traditional in the Washington DC Metro, and long-time Business of Design® member, shares advice on how to increase profits by adding services that clients want, what and how to charge and how to deal with clients or trades who want to work without you in the mix. Lots of juicy insights and incredible wisdom. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
EP 245 | Ask KS with Cheryl Horne
Cheryl Horne, Director of Operations at Business of Design® fields dozens of questions from members and fans each week. In this episode, she puts Kimberley in the hot seat and asks her 3 frequently asked member questions. In this episode we ask KS: - Why do you only share your consultation rate on your website? - Do you really get everything you need from the client at the consultation to fully understand their design aesthetic? - If the client is working with a contractor or trade directly, how do you account for that work in your presentation? It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 244 | Win the Flat Fee Game with Kimberley Seldon
If you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly explore a topic from Business of Design® Volume 3 | Win the Flat Fee Game In this episode we learn: - there’s a 99% chance you are losing money doing flat fees - flat fees are not a shortcut to project success - you still need to track the resource of time with flat fee proposals - flat fee proposals are a great incentive to improve efficiencies
EP 243 | Make Every Project Satisfying for Both You and Your Client with Kimberley Seldon
If you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly explore a topic from Business of Design® Volume 2 | Make Every Project Satisfying for Both You and your Client In this episode we learn: - make sure every trade who enters a project is insured - to address unrealistic expectations head on - to establish clear boundaries when working with the client’s trades It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
Sneak Preview of EP MO 016 | Juliana Oliveira & Delays and Deficiencies
In one year, BOD™ member, Juliana Olivera is enjoying explosive growth while dealing with the same pandemic issues we are all experiencing. Listen to Juliana share her thoughts on how she manages delays, deficiencies, and client expectations. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
EP 242 | Have The Professional Life You've Always Wanted with Kimberley Seldon
If you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly explore a topic from Business of Design® Volume 1 | Have the Professional Life You’ve Always Wanted In this episode we learn: - an avoidance of the retainer is a big red flag - sometimes our job is to say no, early in the project - shopping with clients requires a firm plan - when a client wants you to price multiple options, let her know it will create additional design fees It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 241 | Tax Time with Braden Drake
There’s no way around them…taxes are here to stay. California attorney, Braden Drake, shares tips for preparing yourself for pain-free (almost) tax savings. In this episode we learn: - don’t mess with the government’s money - when in doubt, open a new account - transfer out sales tax (into a sales tax account) so you’ll have the funds when the time is right - don’t mix personal and business expenses It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
EP 240 | Get Real with Kimberley Seldon
Join the party and get the scoop…KS dishes on a project meltdown and enlists the help of designer friends to do the same. In this episode we learn: - every difficult moment on a project requires us to look closely to see what we might have done to prevent it - own the errors you make and make them right - do not apologize if it’s not a mistake you made - be firm with clients if they become aggressive It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
Sneak Preview of MO BOD™ 015 | Tracy And Kelsey & Accessories, Salaries
Sisters in business together? This should be fun! Kelcey and Tracy of Waterlily Interiors share what they’ve learned on the road to success—how they accessorize, which clients they target and even, what their take home pay looks like. And, spoiler alert, they don’t always agree! Join in on the conversation. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast