Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon

When a client says, “That’s more than I expected…”—what do you do next? In this episode, Kimberley Seldon is joined by Sam Trattles to break down how interior designers can handle pricing conversations with confidence. Because negotiating your fees isn’t about reacting in the moment—it’s about preparation, positioning, and knowing your value. If you’ve ever felt uncomfortable discussing your fees or unsure how to respond to pushback, this episode will help you approach those conversations strategically—and protect your bottom line. What you’ll learn in this episode: - Why preparation is the most important part of successful negotiation - How to define your ideal client—and when not to negotiate - Why clear positioning makes pricing conversations easier - How to confidently communicate your value - Why negotiation is a skill you can learn and improve over time Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Avoiding your numbers? That’s costing you more than you think. In this episode, Kimberley Seldon is joined by Nolan Bradbury to break down the key financial metrics every interior designer needs to understand to run a profitable business. Because success isn’t just about intuition—it’s about knowing your numbers and using them to make smarter decisions. If accounting feels overwhelming or confusing, this conversation will help you simplify the process and focus on the few metrics that actually matter. What you’ll learn in this episode: - Why avoiding financial data limits your business growth - How to work with an accounting partner who speaks your language - The 3–5 key performance indicators (KPIs) that reveal business health - Why data-driven decisions lead to better outcomes than intuition alone - How aligning your business with your personal goals improves clarity and direction Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Sometimes the biggest shifts in your interior design business come from small, uncomfortable truths. In this episode, Kimberley Seldon shares real insights pulled from recent coaching calls and client projects—covering the patterns she sees over and over again in design businesses that are stuck, stalled, or underperforming. If you’ve ever felt like you’re doing “fine” but not growing the way you want to, this episode will challenge your thinking and push you toward better decisions. What you’ll learn in this episode: - Why making bold changes is often the key to real growth - How “good enough” holds your business back from greatness - Why even the best contract won’t protect you if you don’t follow your own process - How to step into your role as the expert and guide client spending decisions Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Great design isn’t just seen—it’s felt. And the way you communicate that feeling is through storytelling. In this episode, Kimberley Seldon is joined by Kasper Sierslev to explore how interior designers can use storytelling to market their services, connect with clients, and sell their ideas more effectively. Because marketing isn’t just promotion—it’s the story you tell about the experience you create. If you’ve ever struggled to explain your value or stand out in a crowded market, this episode will help you rethink how you present your work. What you’ll learn in this episode: - Why storytelling is one of the most powerful tools in interior design marketing - How to use story to sell your projects and services more effectively - Why marketing is fundamentally about creating a compelling narrative - How to present a vision and experience—not just a design - Techniques to stay creative and consistently generate new ideas Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What does it mean to design with intention—for your clients and the planet? In this episode, Kimberley Seldon is joined by Beth Maricic to explore how interior designers can align their work with sustainability, circular design, and regenerative practices. Because designing for the future isn’t just about aesthetics—it’s about making thoughtful choices at every stage of a project. If you want to create spaces that reflect both your values and your client’s needs, this episode will expand how you approach design decisions. What you’ll learn in this episode: - How to incorporate sustainable and regenerative design principles into your projects - Why choosing recycled, biodegradable, and eco-conscious materials matters - The importance of sourcing certified organic textiles - How deconstruction can replace demolition to reduce waste - How to manage site waste through sorting, donating, and repurposing - Why repainting, refinishing, and redesigning can extend the life of materials Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Why does your interior design business sometimes feel like feast or famine? In this episode, Kimberley Seldon is joined by Jameelah Watkins-Mallett to explore how designers can create more consistency, confidence, and abundance—by being intentional about what they say yes to. Because growth isn’t just about more opportunities. It’s about choosing the right ones. If you’ve been overcommitting, undercharging, or struggling to set boundaries, this episode will help you step into your role as a business owner with clarity and control. What you’ll learn in this episode: - How small “yeses” shape bigger opportunities over time - When saying no is the smartest business decision - Why standing in your power from your first project matters - How setting minimum design fees protects your time and profit - How better boundaries lead to stronger, more aligned clients Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Finding your niche in interior design can transform your business—but it rarely happens overnight. In this episode, Kimberley Seldon is joined by Denean Jackson to share her journey from home staging to specializing in kitchen and bath design. Her path is a powerful reminder that building a successful design career often involves experimentation, self-reflection, and the courage to pivot. If you’re unsure how to stand out in a crowded market or wondering whether it’s time to specialize, this episode will help you think more strategically about your direction. What you’ll learn in this episode: - Why self-assessment is the first step to finding your niche - How to identify your strengths, passions, and unique expertise - How to spot opportunities and gaps in the design market - Why understanding your ideal client shapes your specialization - How client feedback can guide your business direction - Why experimenting with different services helps you refine your niche - The importance of ongoing education and industry learning Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Think 1% doesn’t matter? Think again. In this episode, Kimberley Seldon is joined by Danielle Hendon to explore a simple but powerful habit that can transform your financial stability: saving just 1% of your revenue. For interior designers, profitability isn’t just about earning more—it’s about building habits that protect your business long-term. This conversation breaks down how small, consistent actions can lead to meaningful financial growth and reduce burnout. If you’re tired of working hard without feeling financially secure, this episode offers a practical place to start. What you’ll learn in this episode: - Why saving 1% of your revenue can significantly improve financial stability - How to build the habit of saving without impacting day-to-day operations - Why training your brain to operate without that 1% strengthens your business - How to gradually increase savings as your business grows - Why neglecting savings can lead to stress and burnout - The three key profit levers you can use to improve your business performance Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Dreaming of taking your interior design business beyond your local market? In this episode, Kimberley Seldon is joined by Christina Richardson to explore what it really takes to work on design projects in different cities—and even different countries. While out-of-town and international projects can expand your opportunities, they also require stronger systems, better planning, and sharper business practices. If you’re considering remote or overseas projects, this episode will help you approach them with confidence and strategy. What you’ll learn in this episode: - How to manage interior design projects across multiple time zones - Why strong systems and procedures are essential for remote work - How to build a presence in new markets and locations - When to use PR and communications support to expand your reach - How distant projects improve efficiency and project management skills - What to consider when working internationally, including codes, taxes, and regulations Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What if better systems could transform not just your business—but your life? In this episode, Kimberley Seldon is joined by Holli Appelquist to share what happened after she implemented the Business of Design® structured systems in her interior design business. The results? Increased profitability, improved team performance, and finally achieving the work-life balance that once felt out of reach. This conversation shows how systems aren’t restrictive—they’re the foundation for freedom, confidence, and sustainable growth. What you’ll learn in this episode: - How implementing systems can increase profit and reduce overwhelm - Why defining your mission and values strengthens your business decisions - The role integrity plays in building a successful design firm - How systems create space for more time off and better work-life balance - Why delegation becomes easier—and more effective—with clear processes Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What if starting over was exactly what your interior design business needed? In this episode, Kimberley Seldon sits down with Holli Appelquist and her team to share how implementing Business of Design™ systems completely transformed their company—in just one year. From increased profitability to better team performance and more personal freedom, this is a powerful example of what’s possible when you stop guessing and start following proven processes. If you’ve been working hard but not seeing the results you expected, this episode will challenge you to rethink how your business operates. What you’ll learn in this episode: - How to intentionally target and achieve higher profitability - Why defining your mission and values creates stronger business decisions - How systems simplify hiring, onboarding, and team training - Why hiring adjacent roles can strengthen your design firm - How systems allow you to take on more projects while working less - Why structure and process lead to greater confidence as a business owner Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Designing a beautiful kitchen is one thing—designing a kitchen that actually works is another. In this episode, Kimberley Seldon is joined by Chef Maddy Goldberg, who brings a unique perspective from cooking in hundreds of homes. Together, they explore how interior designers can create kitchens that are not only visually stunning but highly functional for real life. If you design kitchens and want to better serve your clients, this episode will help you think beyond aesthetics and focus on how the space is truly used. What you’ll learn in this episode: - The key questions to ask clients before starting a kitchen renovation - How to design kitchens that function efficiently for everyday use - Common kitchen design mistakes (and chef pet peeves) to avoid - Why understanding how clients cook improves your design decisions - How saying yes to opportunities can grow your design business - Tips for staying consistent and motivated with social media Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Nervous about speaking on camera or presenting your work? In this episode, Kimberley Seldon is joined by Jennifer Convy to share practical media training tips for interior designers who want to show up confidently—whether on stage, on camera, or in client presentations. Because visibility grows your business—and confidence is a skill you can learn. If you’ve ever felt anxious about being in the spotlight, this episode will give you simple techniques to turn nerves into energy and show up with authority. What you’ll learn in this episode: - A simple technique to manage nerves and reduce fear instantly - What to practice before speaking or presenting - How to prepare for media appearances with confidence - Why visibility is key to growing your interior design business Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Dreaming of an assistant who can finally get you out of the weeds? In this episode, Kimberley Seldon is joined by Gina Cotner to break down what it really takes to hire and work with an assistant in your interior design business. Because the goal isn’t just getting help—it’s creating the capacity to grow, stay organized, and focus on higher-value work. If you’re overwhelmed, overworked, or unsure when to hire, this episode will help you take the first step toward effective delegation. What you’ll learn in this episode: - How to identify which tasks to keep—and which to delegate - Why outsourcing tasks you dislike can free up time and energy - How to prepare for hiring by creating training systems in advance - Why recognizing your team helps retain great staff - How to delegate even the tasks you enjoy to focus on growth Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What does it really mean to be the expert in your interior design business? In this episode, Kimberley Seldon breaks down why expertise isn’t about experience alone—it’s about mindset, leadership, and the systems you rely on to guide your decisions. Because when you truly step into your role as the expert, everything changes: your confidence, your client relationships, and your profitability. If you’ve ever second-guessed yourself or struggled to lead clients with authority, this episode will help you shift your thinking. What you’ll learn in this episode: - Why expertise starts with mindset—not years of experience - How systems support confident decision-making and leadership - Why you must see yourself as the expert (and the value) - How leading your clients creates better outcomes - Why not every client will follow—and why that’s okay Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What if your clients could feel like they’re living in a luxury hotel—every single day? In this episode, Kimberley Seldon is joined by Darcy Guttwein to explore how interior designers can elevate their projects by drawing inspiration from high-end hotel experiences. From thoughtful details to intentional design moments, this approach transforms everyday living into something memorable and meaningful. If you want to create standout spaces that go beyond aesthetics and deliver a true lifestyle experience, this episode will inspire a new way of thinking. What you’ll learn in this episode: - How to translate luxury hotel experiences into residential design - Why acting as a “concierge” elevates your client experience - How to extract design inspiration from travel and hospitality spaces - Why entryways set the tone for the entire home - How to design every space with intention—even the overlooked ones - How to create emotional impact through daily rituals and thoughtful details Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Design projects don’t always go as planned—and sometimes, that’s where the best lessons come from. In this episode, Kimberley Seldon takes the stage at KBIS 2024 for a lively panel discussion on the humorous (and painful) realities of running an interior design business. From unexpected client requests to project mishaps, this conversation highlights the unpredictable side of design—and what experienced professionals have learned along the way. If you’ve ever faced a design disaster or needed a reminder that you’re not alone, this episode delivers both insight and a few laughs. What you’ll learn in this episode: - Real-life interior design challenges and how professionals handle them - Common client scenarios that test your patience and creativity - Lessons learned from project mistakes and unexpected outcomes - How humor and perspective can help you navigate difficult situations - Why experience—and resilience—are key to long-term success Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What if real change in your business didn’t come from doing more—but from thinking differently? In this episode, Kimberley Seldon is joined by Cortney McDermott to explore how shifting your attention and awareness can transform both your life and your interior design business. From mindset to client relationships, this conversation highlights how small internal shifts can create powerful external results. If you’ve been feeling stuck, distracted, or overwhelmed, this episode offers a different way forward—one rooted in clarity, focus, and intention. What you’ll learn in this episode: - Why what you focus on expands—and how to use that to your advantage - How to direct your attention to improve business outcomes - Why active listening leads to better client results - How a client’s environment impacts their well-being and productivity - Strategies for managing comparison and social media pressure - How decluttering your space can help declutter your mind Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Is your interior design business stuck in a feast-or-famine cycle? In this episode, Kimberley Seldon is joined by Danielle Hendon to break down how designers can manage inconsistent revenue, reduce financial stress, and build a more stable, profitable business. Because fluctuations are normal—but financial chaos doesn’t have to be. If you’ve ever felt anxious during slow periods or unsure how to prepare for them, this episode will help you take control of your numbers and plan ahead with confidence. What you’ll learn in this episode: - How to manage cash flow through feast-and-famine cycles - Why ignoring your financials puts your business at risk - The importance of tracking real numbers—not relying on gut feelings - How your balance sheet reveals the true health of your business - Tax strategies to discuss with your CPA for better financial outcomes - The three profit levers you can pull during slower periods - How to create financial safety nets (savings, lines of credit, etc.) - Which financial tasks should be done regularly to stay on track Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

24 questions for 2024. This is Part 4 of 4—focused on staff. In this episode, Cheryl Horne sits down with Kimberley Seldon to tackle the realities of hiring, managing, and retaining a team in your interior design business. From delegation challenges to choosing between employees and contractors, this candid conversation offers practical insights for building a strong, supportive team. If you’ve struggled to find the right people—or to let go of control—this episode will help you rethink your approach to leadership. What you’ll learn in this episode: - Why retaining great staff can be challenging—and how to improve it - The real reasons hiring feels difficult for many business owners - What makes delegation hard—and how to get better at it - The biggest benefits of delegating effectively - The pros and cons of hiring employees vs. contractors - How to build a team that supports your growth Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

24 questions for 2024. This is Part 3 of 4—focused on business. In this episode, Cheryl Horne sits down with Kimberley Seldon to answer key questions about running a successful interior design business. From contracts and systems to profitability and financial clarity, this conversation highlights the decisions and habits that separate thriving firms from struggling ones. If you’re looking to strengthen your business foundation and stop leaving money on the table, this episode will give you practical direction. What you’ll learn in this episode: - The most important clause to include in your interior design contract - The first system every designer should implement for better results - The most common ways designers lose money—and how to fix it - A recent “aha” moment that changed how Kimberley approaches business - The key financial metric every designer needs to understand - Why business training is essential for long-term success Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

24 questions for 2024. This is Part 2 of 4—focused on projects. In this episode, Cheryl Horne sits down with Kimberley Seldon to answer key questions about managing interior design projects more effectively. From implementing new systems to avoiding common mistakes, this conversation offers practical insight into what actually works behind the scenes of successful projects. If you want smoother projects, better client experiences, and stronger results, this episode will help you refine your approach. What you’ll learn in this episode: - Kimberley’s favorite part of the design project process - The newest system she’s implemented—and why it matters - A system she tried (and wouldn’t recommend) - The most underrated step in the BOD15™ process - The most common questions designers ask about BOD15 - What happens when you fully commit to using systems Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

24 questions for 2024. This is Part 1 of 4—focused on clients. In this episode, Cheryl Horne sits down with Kimberley Seldon to answer key questions about managing client relationships in an interior design business. From setting expectations early to navigating difficult conversations, this episode offers practical strategies to help you lead with confidence and avoid common pitfalls. If you’ve ever struggled with client communication or keeping projects on track, this episode will give you clear, actionable guidance. What you’ll learn in this episode: - Kimberley’s go-to language for working effectively with clients - How to set clear expectations at the start of a project - The hardest conversations designers need to have—and how to handle them - Valuable lessons learned directly from clients - The most critical step to maintain communication and manage expectations - Unexpected red flags that can appear mid-project—and how to respond Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Recorded live at the Interior Design Show (IDS) Toronto 2024, this episode features Kimberley Seldon, Business of Design® Advocate-in-Chief, speaking to a sold-out audience on what it truly means to be the expert in your interior design business. Because expertise isn’t just about skill—it’s about confidence, leadership, and knowing your value. When you step fully into your role as the expert, you can charge appropriately, lead clients with authority, and build a consistently profitable business. What you’ll learn in this episode: - Why confidence is the foundation of a successful design business - How to step into your role as the expert with clients - Why valuing your expertise leads to better pricing and profit - How expert positioning improves client trust and project outcomes - Why leadership—not experience alone—defines true expertise Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Struggling to delegate in your interior design business? You’re not alone—and the problem might not be your team. It might be how you’re assigning the work. In this episode, Kimberley Seldon is joined by Casey Gromer to explore why so many designers struggle with delegation—and how shifting from task-based thinking to outcome-based leadership can transform your team. If you want a more efficient, accountable, and self-managed team, this episode will show you where to start. What you’ll learn in this episode: - Why delegating tasks instead of outcomes leads to frustration - How accountability improves team performance and results - What defines a high-performing, self-managed team - How to identify repeatable tasks and delegate them effectively - Why a “GSD staycation” can help you reset and move your business forward Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What do clients really want when working with an interior designer? In this episode, Kimberley Seldon is joined by Robin McLendon—not a designer, but a client with firsthand experience. She shares what works, what doesn’t, and why having a clear process is essential for a successful project. This conversation highlights how strong systems, clear communication, and firm boundaries create better outcomes—for both designers and clients. If you’ve ever struggled with client expectations or felt micromanaged, this episode will help you take back control. What you’ll learn in this episode: - Why designers should lead clients—not ask them what they want - How to clearly communicate expectations and responsibilities - Why setting boundaries improves the client relationship - How to prevent clients from micromanaging your work - Why following through on your word builds trust and credibility Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

This episode originally aired as EP 314 on March 7, 2023. Running an organized interior design business isn’t about becoming less creative—it’s about building the systems, habits, and structure that support your creativity and your success. In this episode, Kimberley Seldon is joined by Helen Austen, a BOD™ BOSS designer, to talk about what it really takes to run an organized business. From breaking old habits to documenting repeatable systems, Helen shares practical insights for designers who want less chaos and more control. If you’ve ever felt overwhelmed by disorganization or unsure where to start, this episode will help you move forward one step at a time. What you’ll learn in this episode: - Why creative professionals often struggle with organization - How to implement systems one step at a time - Why every part of your business needs a clear, documented process - How to fully commit to a system and assess whether it works - Why broad and simple systems are often the most effective - Why overwhelm is normal when systems are missing—and how to fix it Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

This episode originally aired as EP 306 on January 10, 2023. Building a mature, profitable interior design business doesn’t happen by accident—it’s the result of leadership, clear systems, and strong decision-making. In this episode, Kimberley Seldon shares real-world insights and lessons learned on the journey from early-stage business to a more established, successful firm. From setting expectations to leading clients, this conversation highlights what it really takes to grow. If you’ve been in business for years but aren’t seeing the progress you expected, this episode will challenge how you think about growth. What you’ll learn in this episode: - Why clients follow the rules you set—and how to set better ones - Why experience alone doesn’t guarantee success or progress - When and why saying no early protects your projects - How letting clients take the lead can undermine results Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Every mistake in your business is pointing to something deeper: an operational gap. In this episode, Kimberley Seldon is joined by Hilaire Martin to explore how interior designers can identify breakdowns in their workflow—and more importantly, fix them with clear systems and structure. Because running a successful design business isn’t about reacting to problems. It’s about building processes that prevent them. If your projects feel chaotic or inconsistent, this episode will help you create a more streamlined, profitable operation. What you’ll learn in this episode: - How to identify operational gaps in your interior design business - Why letting go of outdated habits is essential for growth - How to map out client-facing systems and procedures - Why focusing on one improvement at a time leads to lasting change - How small wins build momentum toward bigger results - Why changing how you work is the key to long-term success Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Can interior designers create beautiful spaces while reducing environmental impact? In this episode, Kimberley Seldon is joined by Patrick Ediger to explore a practical approach to sustainable interior design. His “Rule of Thirds” offers a clear framework for sourcing that balances aesthetics, responsibility, and profitability—without compromising great design. If you’re looking for a realistic way to incorporate sustainability into your projects, this episode will give you a strategy you can actually use. What you’ll learn in this episode: - How to rethink sustainability in interior design on a human level - The “Rule of Thirds” approach to sourcing: vintage, sustainable, and local - How to find local artisans and makers for unique, high-quality pieces - Why educating clients on value supports better design decisions - How systems, processes, and integrity strengthen your design business Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Are you fully leveraging one of the most valuable resources in your design business—your sales rep? In this episode, Kimberley Seldon is joined by Carmen Reitnour to explore how interior designers can build stronger relationships with sales representatives to improve sourcing, streamline projects, and reduce overwhelm. Because the right partnerships don’t just save time—they help you deliver better results for your clients. What you’ll learn in this episode: - How to build a productive relationship with your sales reps - Why regular communication leads to better sourcing and inspiration - How to use your rep’s product knowledge to work more efficiently - What information to provide when asking for help - How sales reps can support you when problems arise - Why maintaining your design library is easier with the right support Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Can you balance creativity with structure—and still deliver exceptional design? In this episode, Kimberley Seldon is joined by Alexandra Crevier, who brings a unique perspective from civil engineering and construction management into residential interior design. Together, they explore how combining process with creativity leads to smoother projects, happier clients, and stronger results. If your projects feel chaotic or overly reactive, this episode will show you how structure can elevate your work—not limit it. What you’ll learn in this episode: - Why continuous learning strengthens your project management skills - How collaborating with contractors improves real-world outcomes - Why bringing formal processes into residential design creates better results - How systems build client confidence and trust - The value of post-project reviews with your team and trades - Why professionalism and personality can coexist - How saying yes to everything can hurt your business Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

“Whether you think you can, or you think you can’t—you’re right.” — Henry Ford In this episode, Kimberley Seldon challenges the beliefs and habits that keep interior designers stuck. Because the biggest obstacles to growth aren’t external—they’re internal. If you’ve been waiting for the right moment to change your business, this episode is your reminder that the shift starts now. What you’ll learn in this episode: - Why what’s holding you back is within your control to change - How to learn from others instead of repeating costly mistakes - Why waiting for the “right time” keeps you stuck—and what to do instead Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

What if every challenge in your design business was actually an opportunity? In this episode, Kimberley Seldon is joined by Joanne Swisterski to explore how innovative thinking can transform obstacles into solutions—and even new revenue streams. From small daily fixes to big-picture breakthroughs, Joanne shares how designers can become more resourceful, confident, and proactive. If you’ve ever felt stuck or overwhelmed by a problem, this episode will help you approach it differently. What you’ll learn in this episode: - Why challenges can lead to new opportunities in your business - How to build confidence by tackling intimidating tasks - Why waiting for someone else to solve the problem holds you back - When to hire specialists instead of doing everything yourself - How to evaluate tools and software before investing Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

If you want to feel truly empowered and liberated in your business, then accept responsibility for everything. Once you do that, when problems arise, you have agency to fix them. Plus, you’ll be surrounded by an A-Team that has your back at all times. Yes, there's risk, but there’s also risk when you allow others to take the lead on the project. Own it and feel the power! In this episode we learn: - take the lead on the project - build a reliable A-Team and you will take care of each other - set a kickoff meeting with everyone involved in the project - be clear and concise with all client and trade communication - set and stick to hard boundaries - blow them away on presentation day - weekly email updates are a must Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

Marketing is a struggle for many interior design firms. In this episode, SEO expert Daniela Furtado shares specific tools to understand how search works and what to do to get your firm found. In this episode we learn: - narrow your position to target your ideal client - use bottom of the funnel key words to attract your ideal client - assess the traffic, once you add the key words - refine your marketing until you are getting the leads you want - have a clear call to action - pay attention to Google’s algorithm: technical, content, back links, local, and user experience Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

If you are working in or working towards delivering a luxury experience to clients, then think carefully before asking them to complete some task on your behalf? Measure the mattress, pick up tiles, receive deliveries…all of these tasks are better left to professionals and not your clients, so says Kimberley. And by the way, she has a lot of opinions in this episode. In this episode we learn: - watch where you put the monkey - even if a request sounds simple, avoid asking your clients to work for you - anticipate future project needs and you’ll look like a rock star Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

What happens when you lose everything? Well, if you can embrace adaptability and reinvent yourself, says Ami McKay, you can emerge more powerful than ever before. If you need a new beginning, then this episode is for you. In this episode we learn: - embrace adaptability and reinvention - build a supportive and positive team and internal network - draw strength from resilience - prioritize joy from within - step out of your comfort zone and leverage past learnings and a measured mindset when faced with risks and challenges Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

If you've ever thought of a brand extension, this is your episode. From building a social media following to raising venture capital, Nicole Gibbons shares first-hand knowledge of her own path to business success. In this episode we learn: - decide what kind of business you’re want to build and test the desirability of prototypes - decide how much capital you need, if you plan to scale the business - identify your business' unique competitive advantage - how licensing works Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

Interior design business owners are frequently focused on client facing experience, and that’s important, but your team is having an experience working with you too. Setting a healthy culture for everyone in your business orbit is within your power. However, if you are constantly focused on the next task and ignoring sustainable process, it’s a recipe for disaster. To grow your business without compromising creativity and quality, implement systems to build a better culture and foster collective wellbeing. In this episode we learn: - there is a tangible cost to working out of balance and without process - avoid judging success only by the bottom line - a desire to grow might be hurting the collective wellbeing of clients, team and community - sometimes you have to step out of doing the day to day tasks to become a strategic leader - what can entrepreneurs learn from large corporations - operations manuals sets culture and honors the boundaries of teammates Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

So many design professionals dream of hiring an office manager to, well, manage the office day-to-day. What’s that like? What are the benefits and challenges of adding this person to your team? What should you pay for the service? Should this person be a designer? In this episode, non-designer Hilaire Martin, answers all these questions and more. In this episode we learn: - what’s the difference between a COO and an Office Manager - what size firm would benefit from an office manager - be honest with yourself, it’s OK if your current process isn't working - map out your internal process, especially the client facing side of your business - good motivation vs. bad motivation for hiring an office manager - start small and identify one area you want to improve - define what you want to accomplish for that one area - celebrate the small and big wins Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com

In this solo episode, Kimberley shares a current job frustration. She asks the question, how complicated can it be to make over a set of stairs. The answer may surprise you. In this episode we learn: - there's no such thing as an easy job - working with a reliable team of professional trades is the best way to ensure projects run smoothly Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

If you want to gain more from Instagram than praise from fellow designers, than you have to get intentional. Your ideal client is likely online and looking for you. Have you peppered your feed with the kind of information that she’s looking for? SEO and UX expert, Darla Powell, says anyone can create a compelling message and reach their ideal clients. In this episode we learn: - optimize your user handle and name on your Instagram account - grow your account with proactive engagement - engage with suppliers and vendors if your clients are doing the same - growing an online presence is a long-game - authenticity will attract your ideal clients Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

It’s all too evident that many professionals within the design industry are out of step with the latest technology available in the lighting category. Too many decisions about lighting come down to, “that’s just how we’ve always done it”. Designing your lighting plan early and consulting a lighting expert is the most effective way to enhance the quality interior design scheme you created. In this episode we learn: - how to bring technology into the home without it looking industrial or institutional - your lighting drawing from 2023 should not look exactly like your lighting drawing from 1985 - design early to accommodate everything on the client’s wish list - create lighting scenes for the best impact - a light fixture costs more because it is a better functioning - verify lead times and stick to realistic schedules Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

The designer’s journey towards mastery is a complicated path. You manage trades, clients, and staff. In addition, for those who procure products for your clients, you manage suppliers, vendors, and manufacturers. Given time, you develop a strong relationship with your best suppliers and finding the latest, best product is as simple as reaching out to the providers you know well. But none of us can afford to be complacent as new products emerge rapidly. That means we not only rely on an A-Team of suppliers, but we are continually scanning the horizon to find out what’s new and stay ahead of our clients’ knowledge base. In this episode we learn: - it takes 21 impressions for a new brand to register with a client - a journey map of your brand experience can identify areas that are working well and those that need improvement - A.C.E. the journey, A awareness, C consulting, E executing - modernize your approach to sales; it’s a new world now Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

If you’ve ever dreamed of getting a design book published and wondered what exactly is involved, then this is your episode. Dallas designer, Courtney Warren wrote her first book and shared some of the challenges (it’s a real drain on your time) and the rewards of getting to print. In this episode we learn: - don’t underestimate the amount of time it will take to write the book and then work with the publisher to promote the book - having an office manager who can run the business when you are pulled away for writing or editing, is a good idea - when your publisher needs something, you’ll need to drop everything in order to meet the timelines - publishing is not a free ride toward promotion, you’ll need to do most of the leg work It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

While giving back is on a lot of designers' wish lists, many are not yet making the income to pay it forward or are already working overtime to manage their paying client workload. In this episode, we talk about the benefits to philanthropy and how to be discerning as you assess opportunities. In this episode we learn: - the benefits of philanthropy include greater confidence, a richer local network and the joy of making a difference - not every opportunity is worthwhile or prudent, consider your why before saying yes It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

None of us wants to live with constant stress, but in this episode, Kimberley explores the upside to a little healthy, motivating tension. Tension is the indicator light, alerting you to a decision ahead or a situation that needs your attention. In this episode we learn: - always be open to discovering where you need to update your process - do what you can to keep an awesome employee but don’t over-compensate, you may prevent yourself from the benefits of a new hire and fresh ideas - lowering your prices to land your dream job may not be the wisest choice - learn when to let go of sunk costs It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

Having a business partner sounds like heaven to most solo-preneurs. In this episode, we hear from a husband-and-wife team, who use give and take to create a seamless experience for their ideal clients. In this episode we learn: - increase your service and you increase your net worth - professional design is not for everyone, not every client is ideal - get a clear understanding of how your business makes money - taking the wrong client has consequences - communicate your value by using business language like ROI, LTV, CAC, TAM, SAM, EBITDA - part of any design job is to be empathic to your customers’ needs - be future focused, keep your eye on the horizon - never let clients dictate your process It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

Frustrated with the shoddy professional practices of local renovation firms in her native Bangalore, designer Aashita Chadha had an idea. Why not create a design firm where the goal is to make the clients’ needs a top priority? Through innovative problem-solving, she and her husband are putting enjoyment back into the renovation process for their clients. In this episode we learn: - empathizing with your client allows you to focus on creating a more satisfying experience - clients must be aware of everything that is happening on site at all times - answer the client’s questions before they ask - share personal stories when you need to convince a client to trust your suggestions for a product or design idea - clients are unique beings with diverse personalities so adjust your communication style to match theirs It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast