EP 377 | The Journey to Niche with Denean Jackson

Finding your niche in interior design can transform your business—but it rarely happens overnight. In this episode, Kimberley Seldon is joined by Denean Jackson to share her journey from home staging to specializing in kitchen and bath design. Her path is a powerful reminder that building a successful design career often involves experimentation, self-reflection, and the courage to pivot. If you’re unsure how to stand out in a crowded market or wondering whether it’s time to specialize, this episode will help you think more strategically about your direction. What you’ll learn in this episode: - Why self-assessment is the first step to finding your niche - How to identify your strengths, passions, and unique expertise - How to spot opportunities and gaps in the design market - Why understanding your ideal client shapes your specialization - How client feedback can guide your business direction - Why experimenting with different services helps you refine your niche - The importance of ongoing education and industry learning Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com