EP 373 | Rebuild with BOD™ with the Holli Appelquist Team

What if starting over was exactly what your interior design business needed? In this episode, Kimberley Seldon sits down with Holli Appelquist and her team to share how implementing Business of Design™ systems completely transformed their company—in just one year. From increased profitability to better team performance and more personal freedom, this is a powerful example of what’s possible when you stop guessing and start following proven processes. If you’ve been working hard but not seeing the results you expected, this episode will challenge you to rethink how your business operates. What you’ll learn in this episode: - How to intentionally target and achieve higher profitability - Why defining your mission and values creates stronger business decisions - How systems simplify hiring, onboarding, and team training - Why hiring adjacent roles can strengthen your design firm - How systems allow you to take on more projects while working less - Why structure and process lead to greater confidence as a business owner Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com