EP 379 | Sell it with a Story with Kasper Sierslev

Great design isn’t just seen—it’s felt. And the way you communicate that feeling is through storytelling. In this episode, Kimberley Seldon is joined by Kasper Sierslev to explore how interior designers can use storytelling to market their services, connect with clients, and sell their ideas more effectively. Because marketing isn’t just promotion—it’s the story you tell about the experience you create. If you’ve ever struggled to explain your value or stand out in a crowded market, this episode will help you rethink how you present your work. What you’ll learn in this episode: - Why storytelling is one of the most powerful tools in interior design marketing - How to use story to sell your projects and services more effectively - Why marketing is fundamentally about creating a compelling narrative - How to present a vision and experience—not just a design - Techniques to stay creative and consistently generate new ideas Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com