EP 284 | Two Hats, One Brand with Leia T. Ward

Many staging professionals are approached by clients to continue the relationship by decorating the new home. It’s a big transition, because although these two businesses (staging and design) are compatible, they require vastly different procedures and different business models. In this episode, you’ll hear from Leia T. Ward, a Connecticut design professional who recently added design and decorating to her successful staging company. In this episode we learn: - staging and design are compatible businesses, but the business models are vastly different - an advantage of staging is the instant gratification - define your aesthetic and stick to it - never watch the competitors—focus on you - be a mentor and teach newbies how to run a business - treat your vendors like gold It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast