EP 274 | High Converting Portfolios with Katie O'Brien

Essentials of a High-Converting Interior Design Portfolio Learn the essentials that will help you turn your design portfolio (the second most visited page on your website) to a thriving marketing tool. Katie O’Brien shares tools to create a high-converting design portfolio that transforms browsers into clients. In this episode we learn: - analyze current website traction to determine where browsers click through and where you lose them - website copy is commonly overlooked on interior designers' portfolio pages—a few lines of copy go a long way - give individual projects their own pages and use these subpages to tell the story of your client and the project - hire a professional photographer and create a consistent look throughout your website - only showcase projects you want more of - use clear calls to action on every page It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast