EP 435 | Website Strategy That Attracts and Converts Interior Design Clients with Elle Kwan

A great website isn’t just about looking good—it’s about working hard for your business. Just like an interior design project, a high-performing website needs a clear strategy, a thoughtful process, and intentional design choices. In this episode, Cheryl Horne is joined by website strategist Elle Kwan to break down what actually makes a website effective for interior designers. Elle shares practical guidance on creating content that speaks to your ideal clients and satisfies Google’s search algorithms, why clearly defining your services is essential for conversions, and how to choose the right website platform based on where you are in business. They also talk about the realities of DIY websites, when “good enough” is the right starting point, and how to stay focused when business feels noisy or overwhelming. Whether you’re building your first site or refining an existing one, this episode will help you approach your website with confidence, clarity, and a strategy that supports real growth. What you’ll learn in this episode: - What a strong website strategy looks like for an interior design business - How to write content that resonates with clients and ranks on Google - Why clearly defined services are critical for engagement and conversion - The pros and cons of popular website platforms for designers - Why starting small with a DIY site is sometimes the smartest move - How to stay focused and trust yourself through the ups and downs of business