EP 433 | Marketing 1-2-3: Clear, Practical Marketing for Interior Designers with Daniela Furtado

Marketing doesn’t need to be complicated—but it does need to be intentional. In this rapid-fire episode, Kimberley Seldon welcomes back marketing strategist Daniela Furtado to tackle the most common marketing questions interior designers ask at Business of Design®. From referrals and website strategy to pricing visibility and talking about money, Daniela cuts through the noise and delivers clear, practical answers designers can actually use. This episode is perfect if you’ve ever wondered whether your marketing is working, how to evaluate return on effort, or what really belongs on your website. If you want straightforward guidance instead of theory—and marketing decisions that feel confident instead of confusing—this conversation delivers exactly that. What you’ll learn in this episode: - What actually qualifies as a good marketing return - How to build a referral strategy that consistently works - How to manage multiple offerings on your website without confusion - Whether or not you should list prices on your website - Why talking about money early (and often) leads to better clients