EP 416 | Which Projects Are Most Profitable? How Interior Designers Use Data with LoriAnn Kuntz

Tracking overall profitability is a good start—but sophisticated design businesses go deeper. In this episode, Kimberley Seldon is joined by LoriAnn Kuntz to explore why tracking profitability by project is one of the most powerful ways interior designers can improve financial health and make smarter decisions. Not all projects generate the same margins, even when revenue looks similar on paper. Understanding which types of work actually deliver profit allows you to refine your services, focus marketing efforts, and stop guessing about what’s “worth it.” This conversation breaks down how to look at your numbers without fear—and how to stay engaged financially even when you have professional support. If you want to stop relying on instinct and start using data to guide growth, this episode shows you where to look and why it matters. What you’ll learn in this episode: - Why tracking profitability by project leads to smarter marketing decisions - How to identify which project types deliver the strongest margins - Why understanding your P&L is essential—not optional - What to look for in a bookkeeper who tracks by project - Why business owners must stay financially involved, even with an accounting team Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com