30 Minutes to President's Club | No-Nonsense Sales

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Write a hand written note to your prospect, snap a photo, and message it to them Send Instagram/LI dm, follow with an email, then do a voice note, then video (mix it up) Get proper lighting, clean up the room, smile, and slow it down Read your notes out-loud and don’t be afraid to show some personality Tara’s Path to President’s Club: Gravy OG (Content + SDR Manager) Founding Managing Editor: RevGenius Mag LinkedIn Top 100 Sales Star RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Talking to execs: figure out their pain points and do the digging in the weeds for them Start high, work down the chain, then bubble back up in one business case (Yo-Yo Selling) Leverage your executive champion to make intros and walk them through the process Lean on your technical resources for a better buyer AND seller experience Ian’s Path to President’s Club: Strategic Account Director @ Salesforce.com #1 Account Executive in the Enterprise Select Division of Salesforce.com 42 consecutive months over quota Founder of Ian Koniak sales training/consulting RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Remove all the bs from the journey Get price out early, and use it to disqualify Acknowledge your competitors’ strengths + highlight where your features match needs Keep negotiation simple by anchoring pricing and trading value for dollars Todd’s Path to President’s Club: Founder of Sales Melon Author of The Transparency Sale Former sales leader @ ExactTarge/SalesForce Former VP of Worldwide Sales & Field Operations @ SAP RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Always get in front of the pro’s and con’s of your competitors Start asking questions to handle those objects to eliminate the con’s You must always be the vendor of choice before beginning negotiations Build a list of non-monetary “gives” and the things you want to “get” Colin’s Path to President’s Club: VP of Field & Inside Sales @ Orum Sales trainer, team builder and pipeline generator RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to structure your sales process. FOUR ACTIONABLE TAKEAWAYS Before: shared agenda, get your “checklist” questions out the way, know your audience During: set agenda & exit criteria, meeting mechanics (audio, etc.), schedule next steps After: Recap email/call, multi-thread follow-ups After 7 touches with no reply, you have your answer THE LATEST FROM 30MPC Tactic TV Toolkits & Templates THE LATEST FROM 30MPC Tactic Teardown Toolkits & Templates THINGS YOU CAN STEAL Prospecting Lavender: Sales Email Frameworks ZoomInfo: 5 Plays, 30MPC Style Woodpecker: Nick’s Sales Cadence Orum: 5 Cold Call Objection Talk Tracks Owler: 4 Multi-Channel Prospecting Touchpoints (Try Owler Max) Boomerang: Tactics for Peak Productivity RocketReach: 8 ways to triple your phone connects and email opens Influ2: 9 Ways to Humanize Your Outreach Discovery & Demo Otter.ai: The Ultimate Discovery Checklist Calendly: Speed up your sales cycle & increase revenue Klue: Dismantling Competitors Clari: How to Sell to the CFO Sales Process Pipedrive: 5 deal cheat codes to cut your sales cycle in half Demandbase: 6 Templates to Accelerate Deals Superhuman: 6 Ways To Be An Inbox Superhuman Gong: Master Class Qwilr: Sales Proposal Upgrade Outreach: 1 Sequence to Create and 5 Templates to Close Salesloft: Selling to Power ONE ASK You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter. It will increase your chances of making President’s Club by 227%. Okay maybe not, but we’d still really love you for it :)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Set up your exit criteria before you even touch the POC Let the prospect set the expectations for the pilot first Focus on your power users (champions) and your non-users (the converts) Get everyone on the pilot into a shared Slack channel for multi-threading Adam O’Chart’s Path to President’s Club: Top producing AE at Gong.io RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Use under 100 words for your emails, one word for the subject line. Get away from slightly positive or neutral email sentiment. Different leads to Better. Only using one communication channel will land you with an 85% lower response rate. Do some “secret shopping” based on the problem you solve, and put it in the email. Jeremey’s Path to President’s Club: SVP Sales Strategy at SalesLoft Author of five books including the international bestseller - "How to Deliver a TED Talk." RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Focus on prospects that are either accessible AND growable or just growable If price is the only objection, you are in a great position to close the deal Find 3 major differentiators and lead your prospects to that space Establish yourself as a consultant by asking questions that get the prospects thinking Jeff’s Path to President’s Club: Consultant at Parabola Consulting Author: When it Goes Sideways, The Five Forgotten Fundamentals of Prospecting, and Rethinking the Way you Sell Host of The Why and The Buy Podcast RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Build trust in the first 7 seconds of the call by acknowledging you’re an interruption Cut out the yogi language (“I realize...”) Gain curiosity with “the breakthrough” instead of spewing product categorization Establish the 3 reasons why someone will gain value from taking the meeting Chris’ Path to President’s Club: CEO at ConnectAndSell Host of Market Dominance Guys RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Use “video for you” in your subject line and say how long the video is in your body Use voicemails, LinkedIn, and emails to drive prospects to the video Use videos to keep your prospect’s attention through the deal Expand your reach with a video any time another decision maker might need the info Tyler’s Path to President’s Club: VP Marketing and Chief Video Strategist, Vidyard Author of The Visual Sale Fearless 50 Marketer & Telly Award Winner RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Stop withholding the demo from your prospects, ask how they want to run it. 5 min harbor demo in the call #1, 30 minute deep-dive in #2, multi-thread, repeat. Don’t force yourself to power. Enable your champion to have the conversations. If you need power, ask your champion questions they need power to answer. Joe's Path to President’s Club: Co-Founder, Reprise Former VP Sales, Chorus Former VP Sales, InsightSquared RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Utilize the gatekeeper to book the meeting or get insider information Use simple voicemails to point the prospect to your email: “Voicemail from X” 12-15 touches over 3-4 weeks for your sequences. Doesn’t sink in until 7 views. Build snippets for every single buyer trigger - 120 words max on the entire email Jason Bay’s Path to President’s Club: Chief Prospecting Officer, Blissful Prospecting Owner, Jason Bay Consulting RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Zoom the camera into their Linkedin profile at the beginning of your video No notes in the connection request (Morgan Ingram also shared this one) Time block your research. No more than 3 minutes of time leading up to a video. Use the native LinkedIn videos instead of the cold email videos. Kayla Cytron-Thaler’s Path to President’s Club: ENT BDR, Domino Data Lab ENT BDR, Looker RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Identify the boundaries to your customers being on your product and refer them out Then, now, how. Before it was this, now it’s this, here’s how you do it. Use typically language when prospects feel they’re the only one with their problem Prep for a few minutes for one persona. Then only dial into 1 persona for an hour. Phil Gerbyshak’s Path to President’s Club: Speaker and Sales Trainer at Digital Selling Strategies RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Your first email should have 4 lines: Premise, Hook, CTA, Push/Pull - that's it 16 multi-channel touches over 30 days for a successful sequence Keep your second email simple with: "Any thoughts?" + a little personalization Ask why they chose the competitor and how they have helped to achieve business goals Becc’s Path to President’s Club: CEO & Founder @ Flip the Script Former sales leader at Chorus AND Gong RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to master negotiation. FOUR ACTIONABLE TAKEAWAYS Set expectations with the Upfront Contract - pricing should be determined after your discovery, not before Price is based on internal (timeline, pain points) and external factors (competitve landscape) Explain how price is structured BEFORE you give it, then shut up Seek first to understand - get them to sell themselves first. Discounts need to have a give for get. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: A room with 6 prospects needs at least 2 sales people. Never lose alone. Brief your team on personas, context, and outcomes before jumping onto the live call. Ask everyone what they want to get out of the call. Throw it into the Zoom chat. Customize your demo environments with their logos, role names, and problems. Amyra Rand’s Path to President’s Club VP Sales & Strategic Partnerships, Criteria Corp Chapter VP, AA-ISP VP Sales, Kareo RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Time block when you’re asking for referrals from everyone you’ve ever sold or met with Send a connection with a blank note. You can always delete it, then resend it in LI. Throw the lurking GIF in a Linkedin DM when someone looks at your profile. Have a snippet for every buyer trigger and every objection you get Morgan Ingram’s Path to President’s Club Director of Sales Execution and Evolution, JB Sales Training Host, The SDR Chronicles RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Get to power by asking someone to sign an NDA - requires a certain rank in the org Find the lowest ranking person in the company who can still buy something Raise prices to get to power - $10k purchases won’t get you to execs Bring in your executives for referrals, for early sponsorship, or for closing it all up Amit Bendov’s Path to President’s Club CEO, Gong.io CEO, SiSense CMO, Panaya RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Build a shared G Drive of screenshots and GIFs for every competitor and situation Skip the pleasantries in your emails. I know you’re on this competitor, here’s a GIF. Know what to look for before you look for it. Stack rank your triggers, then research. “Hey it’s Jeremy from LeadIQ, is it cool if I explain the reason for my call in RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Start all of your LinkedIn interactions with info about them and a tailored video Mix up your account based tailoring and person level tailoring Start every disco with “what do you wanna get out of this call?” Open with “thanks for taking my call, do you have a moment before your next meeting?” James Buckley’s Path to President’s Club Director of Sales Evolution and Execution at JBarrows Consulting Board Of Directors & Host of The UNCrushed Podcast RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways The humbling disclaimer: “I feel a bit crazy asking this question, but…” Use the scale - “is this a 1 meaning it’s the worst thing you’ve ever seen, or a 10?” Take the headtrash out on your calls and be overly transparent in your discovery Clarify, isolate, address the problems in a negotiation Charles Muhlbauer’s Path to President’s Club: Sr Biz Dev Training Manager at CB Insights Founder at SalesShare RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways Detach from the outcome and just focus on finding the truth Use an accusation audit when asking questions: “Would it be ridiculous if…” Use “Have you given up on _____” as your one sentence breakup email Mirror the last three words of an objection, then label it with “sounds like ___” Josh Braun’s Path to President’s Club: Founder, Josh Braun Sales Training Head of Sales, Basecamp VP of Inside Sales, Jellyvision RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Plant pain early in your discovery through extreme industry expertise Use an upfront contract to propose next steps at the beginning of the call Use the rule of 2 when you hit a tough objection - “this typically means 1 of 2 things” Ask for permission before hard questions like “if you didn’t have a team, would you buy?” Justin Welsh’s Path to President’s Club: Founder, Justin D Welsh, LLC Head of Sales at PatientPop Director of Sales at ZocDoc RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways Use as few words as possible when answering a question Don’t be afraid to walk away from a deal and tell a customer it might not make sense Stop tip toeing around your discovery and ask the biggest DQ questions first “It’s okay to say no and I don’t wanna make these calls anyway” Alex Bruschi’s Path to President’s Club: Director of Acquisitions, Towerpoint 130% to quota and winner of one of the largest transactions at TowerPoint RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Send Nick a coffee so he can feel important too 100 activities per day - mix up phone, email, LinkedIn, and Sendoso Multiple dials per day - don’t hesitate to hit one contact multiple times Dial around the organization - get intel from the CFO, use it on the controller Pick up the phone the moment you see an objection and hit ‘em hard Ashley Kelly’s Path to President’s Club: Sr Director, Sales Development at Brex Co-Founder, SDReady Director, Sales Development at Lever RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to be a machine: you’ll never make the “no time to prospect” excuse again. FOUR ACTIONABLE TAKEAWAYS Morning routine: Wake up, make the bed, read, exercise, start on your terms. Plan your attack: 8-3 are your golden hours, 3-6 are your admin hours. Batch everything. Crank the wheel: Close email, close slack, draw 80/20 lines everywhere and sprint Breathe: Unsubscribe from every mailing list, every unnecessary notification. Block it out. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Don’t have 3000 sequences. Have 3 for your main personas and 1 low priority one. In the Agoge sequence - your first email is super tailored, followed by two bubble ups After that, tailoring didn’t work. Hit prospects with your best cold email. If they’ve accepted the invite, don’t sell more. No need to send the confirmation. Sam Nelson’s Path to President’s Club: SDR Leader at Outreach.io A huge LinkedIn brand and Host of Sam Nelson Live RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Make your value prop simple - stop over complicating things Use 3-star Amazon reviews to figure out what granular problems your buyers have Optimize your LinkedIn page with what your buyers care about, not you Don’t pitch right away on LI - show gratitude, chat them up, then ask 10 days later Marcus Chan: Path to President’s Club: President of Venli Consulting Creator of the 6-Figure Sales Academy Founding member at RevGenius RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Mirror the objection, then ask a loaded question for the anaconda squeeze Use slides to give prospects control and choice over what they want to discuss Ask your VP / CRO if they’re the type who wants to go really deep Tell ‘em your biggest concern is getting stuck in the demo. Keep tactical ?’s to a minimum. Adam O’Chart: Path to President’s Club: Top producing AE at Gong.io RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Write like a human - especially in your Linkedin DMs. No over-formal language. Leverage up by reaching out to ICs, then getting referrals to the VPs Tell them it’s a cold call, then ask permission to sell before ya start selling. Use permission-based selling in your upfront contract. Get the buy-in on the agenda. Sarah Brazier’s Path to President’s Club: Account Executive @ Gong Advisor @ Aligned, Chili Piper, and Ramped Instructor @ Sales Impact Academy RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Check your profile views and ask your prospects “did I do something wrong?” The PLA Phone Opener: Pleasant, laugh, and arms-up. 5/20/5 Disco: Build rapport and set the agenda, body of the disco, then next steps. 10/30/10 LI Video: Grab their attention, tell them the reason for the video, ask. Morgan Ingram: Path to President’s Club: Director of Sales Execution and Evolution, JB Sales Training Host of the SDR Chronicles Podcast RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Find a very granular problem from a call recording. Put that at the top of the sequence. Time and money are not specific. Pulse check with your prospect when things aren’t going well. Ask them if this is worth it. Not interested? Say “I get it. I was the one who cold called.” Then ask for permission. REPLY Method: Relevant results, empathy, personalization, laser focus, you. Jason Bay’s Path to President’s Club: Chief Prospecting Officer, Blissful Prospecting Owner, Jason Bay Consulting RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Leverage “I work with many who typically focus on X + Y” to lead the agenda. Ask your prospect for their top 2 priorities. If it’s too high level, prime the question. Bring people to the business priorities first instead of getting stuck in the process. Don’t disqualify an entire company when someone says no. Find another in. Jake Dunlap’s Path to President’s Club: CEO of Skaled VP of Sales, Glassdoor RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Double tap the phones - people are more likely to think it’s a real call. The moment you see someone reply, call them instead of writing a long email reply. Use a sequence for everything. Replies, objections, open opportunities. If you see someone opening your emails, call it out! It gets the conversation going. Ken Amar’s Path to President’s Club: SDR Team Lead, Outreach.io #1 All Time SDR, Outreach.io RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Build your target list of companies based on geo, stage, market, product, and deal size Cold prospect to people directly in your job hunt and have introductory conversations Redirect the “walk me through your resume” question to focus on your strengths Close your interviews and hit em with the plan to action as the cherry on top Trish Bertuzzi’s Path to President’s Club: CEO of The Bridge Group Author of the Sales Development Playbook RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Start every day by planning out the whitespace for the day. Then just get after it. Use demoscovery. Ask how the process looks today, take the demo down a different path. Write a shared executive memo with recaps from every sales conversation. Don’t ever do a demo with 20 stakeholders in the room, you can’t satisfy every perspective. Scott Ingram’s Path to President’s Club Host of The Sales Success Stories Podcast Account Director @ Relationship One (where he carries a $3M quota) Creator of the Linkedin Sales Stars 100 list RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. The first 30MPC Playbook Episode covers everything cold calling. TOP ACTIONABLE TAKEAWAYS Preparation - Get all your research done before, 40 dials over 60 minutes Tone - Kill all your uptones and slow the conversation down like an executive Opener - ‘Heard our name tossed around’ or ‘ask for permission.’ Not ‘how’s it going.’ Value - Lead with typically language and problems. Then, solve the problem. Objections - Calibrate the objection first. Ask disarmingly blunt questions. Go in for the Kill - Suggest some times. If the calendar’s gone, send the placeholder RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Send a meeting efficiency survey prior to your calls to get qualification out of the way Setup feeds for all of your top target accounts as the backbone for your disco Ask specific impact ?’s like “what happens to rep attainment if you don’t do this?” Use the subject line ‘Did I lose you?’ with a blank reply email for gone-dark opps John Barrow’s Path to President’s Club: CEO of JBarrows Consulting Host of Make it Happen Mondays RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Decoy Pricing: $6 (undesirable), $7.50 (acceptable), $8 (just what they need) First 15 seconds explain why you called, say it’s a cold call, then ask a peer question In the agenda, tell the customer you’re gonna give price before they get off the call Use what they want as the rows in your pricing instead of what you want (seats) Belal Batrawy’s Path to President’s Club: Community Leader of #Death2Fluff 7x Startup Seller and Sales Advisor RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Kevin “KD” Dorsey teaches us to get prospects to admit to their problems without asking unnatural, off-putting questions. Killer questioning tactics while still sounding human. Four Actionable Takeaways: Use problem ?’s ending in “so that _____ doesn’t happen.” Then give multiple choice. Use a slight downtone when hearing the response to get prospects to lean in Use bucket questions to get your prospect to agree to 1 of 2 problems they’re having Use “I think this might make sense” before coming in hot with your value prop KD’s Path to President’s Club VP of Inside Sales @ PatientPop Head of Sales Development & Enablement @ ServiceTitan InsideSales Top 10 Sales Leader + Sales Development Executive of the Year RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Align on the problem and impact first, then start brainstorming root causes and solutions Build a problem identification chart with the problems, impacts, root causes of your ICP Talk to customers, become an expert. Why did they buy? What problems did you have? You need customers to agree to the problem they have and be willing to solve it with you. Keenan’s Path to President’s Club Author of Gap Selling CEO @ A Sales Guy Consulting RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Open every conversation with “Hey it’s Ryan Reisert”, then stop. When they answer, ask if you can get 27 seconds to tell them why you’re calling? Work in buckets for everything - finding accounts, researching contacts, making dials. Document the path. Every time you hit a phone tree, write the dial path down. Ryan Reisert’s Path to President’s Club: Sales Director, ConnectAndSell Author, Outbound Sales, No Fluff Founder, The Sales Developers RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Use the respect contract as your agenda to give the prospect the right to say no throughout the call Set a timer 5 minutes before the end of your call to drive next steps every time Use “commercial terms” instead of “price” when negotiating your deals When you give price, don’t just go silent. Ask “how does that feel?” Richard Harris’ Path to President’s Club: Founder, Harris Consulting Director of Sales Training, Sales Hacker Host, Surf & Sales Podcast RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: 5x5x5: 5 minutes of research. Find 5 insights on the person/account. Write your message in 5 minutes. Use whitespace in your emails and have 1 idea per line. Make the structure and the tone conversational Keep your emails short. If you have to scroll more than once or if an email is over 125 words, fix it. Have your voicemails reference your emails and vice-versa. It boosts your reply rates. Kyle Coleman’s Path to President’s Club VP, Revenue Growth & Enablement @ Clari Sr Director, Sales Development & Optimization @ Looker A massive LinkedIn following with killer content RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Avoid the double intro on the phone if they ask “wait, who’s this?” Just get on with it. Close the cold call with “here’s what happens next” instead of leaving it in their hands Disarm with “I’m not delusional enough to think I’m calling you at the right moment.” Lead your value prop with your customer’s problems instead of the features in your solution James Bawden’s Path to President’s Club: Host, Lunch Break Podcast Director, OutboundView And a damn well-known Linkedin personality RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Before a negotiation, know YOUR needs / wants + THEIR needs / wants Set expectations upfront that we don’t do end of month discounts before you need to Say the price and shut-up. Don’t try to justify it, it shows insecurity When they ask for discounts, ask probing questions to discover the truth behind the ask. Mark Raffan’s Path to President’s Club: Host, Negotiations Ninja Podcast President, Content Callout Negotiation Master Class, Harvard University RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Build rapport by kicking off with PPO (purpose, plan, outcome) instead of chit chat First is best. Rank your top buying signals. The moment you find one, use it and move on. Use situational questions to narrow down the key problem areas in a discovery. Stop finishing sentences for prospects to placate your own insecurities. Let the silence sit. Joe Caprio's Path to President’s Club: Co-Founder, Reprise (today) VP Sales, Chorus VP Sales, InsightSquared RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Why in the world would you listen to 30MPC? Four Reasons to Listen: WHAT WE’RE NOT: Not stuck in 1975. Not stuck on fluffy mindset. Only actionable sales tactics. PREPARATION: Recorded for 45 minutes, cut to 30. Some episodes don’t make it. That’s okay. POLAR OPPOSITES: Nick is an Enterprise AE. Armand is a MM Sales Leader. SHOW STRUCTURE: Three actionable tactics at the beginning. The recap email at the end. Four Actionable Tactics How to avoid being forced to demo early Open on the phones by leading with context How to handle the “not interested” email The 3x3 cold email RESOURCES DISCUSSED Join our weekly newsletter Things you can steal