#18 - Prospecting with some personality and permission-based selling (Sarah Brazier, SDR turned AE at Gong.io)
Sarah Brazier is a LinkedIn legend. She breaks down her cold call, upfront contract, and LinkedIn strategy that make her a killer rep.Four Actionable Takeaways:Write like a human - especially in your Linkedin DMs. No over-formal language.Leverage up by reaching out to ICs, then getting referrals to the VPsTell them it’s a cold call, then ask permission to sell before ya start selling.Use permission-based selling in your upfront contract. Get the buy-in on the agenda.Sarah Brazier’s Path to President’s Club:SDR turned AE at GongAnd one of the biggest LinkedIn influencers out there======================Outreach: Efficiently and effectively engage prospects to drive more pipeline, close more deals: https://click.outreach.io/30mpc======================Gong: Improve your win rates, clone your best sellers: gong.io/30mpc======================Vidyard: Free Screen Recording and Video Creationists: https://www.vidyard.com/30mpc======================Dooly: Instantly stop your CRM suffering: https://bit.ly/3kSahgE ======================Skipio: The Sales Rep's Playbook for Texting in the Sales Process: https://www.skipio.com/30mpcFocus Areas: Discovery
30 Minutes to President's Club | No-Nonsense Sales
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Show Notes
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Four Actionable Takeaways:
- Write like a human - especially in your Linkedin DMs. No over-formal language.
- Leverage up by reaching out to ICs, then getting referrals to the VPs
- Tell them it’s a cold call, then ask permission to sell before ya start selling.
- Use permission-based selling in your upfront contract. Get the buy-in on the agenda.
Sarah Brazier’s Path to President’s Club:
- Account Executive @ Gong
- Advisor @ Aligned, Chili Piper, and Ramped
- Instructor @ Sales Impact Academy
RESOURCES DISCUSSED