#34 - Hooking relevance with personalization in competitive prospecting (Becc Holland, CEO & Founder @ Flip the Script)

Becc talks about hooking personalization to a value prop, sequence structure best practice, and has some killer advice when dealing with competitive situations.Four Actionable Takeaways:Your first email should have 4 lines: Premise, Hook, CTA, Push/Pull - that's it16 multi-channel touches over 30 days for a successful sequenceKeep your second email simple with: "Any thoughts?" + a little personalizationAsk why they chose the competitor and how they have helped to achieve business goalsBecc’s Path to President’s Club:CEO & Founder @ Flip the ScriptFormer sales leader at Chorus AND Gong======================Outreach: Efficiently and effectively engage prospects to drive more pipeline, close more deals: https://click.outreach.io/30mpc======================Gong: Improve your win rates, clone your best sellers: gong.io/30mpc======================Vidyard: Free Screen Recording and Video Creationists: https://www.vidyard.com/30mpc======================Dooly: Instantly stop your CRM suffering: https://bit.ly/3kSahgE ======================Skipio: The Sales Rep's Playbook for Texting in the Sales Process: https://www.skipio.com/30mpcFocus Areas: ProspectingNick and Armand are almost above-average sales reps. They are horrible technicians.Which is why 30MPC’s go-to podcast editors are Resonate Recordings - reach out to [email protected] and mention 30MPC if you wanna edit your own podcast.

30 Minutes to President's Club | No-Nonsense Sales