The Campaign Podcast

The media agency UM has taken a fresh approach to educating high school students about advertising and media. Campaign was invited to its Futureproof Academy to ask four Springwest Academy students – Rhianna, Lucius, Dilyanna and Koby – what they thought about the industry and whether they would consider a career in it. We also speak to their teacher Emily Chapman about what makes a good outreach programme, and UM's EMEA chief communications and culture officer Alice Archer about what she has learnt. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Ageism in advertising has been a problem for many years. In fact, adland has been talking about the commercial importance of targeting the over 50s but, in reality, has ignored the problem.</p><p>Older adults remain ignored by marketers, appearing in less than 15% of media images. </p><p>It seems strange when those aged 50 and older account for 50% of consumer spending; predicted to rise to 63% by 2040. </p><p>In this episode, International Longevity Centre director David Sinclair is joined by MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam to discuss ageism in advertising.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>As Russia wages war in Ukraine, the Campaign podcast takes a look at how the advertising industry is supporting staff in the region and whether brands in the UK should pull advertising against news coverage of the conflict. Plus, a powerful piece of creative from a Ukrainian agency.</p><p>Campaign's media editor Arvind Hickman is joined by work and inspiration editor Imogen Watson, MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam.</p><p>Please note: this podcast was recorded prior to WPP stopping its operations in Russia.</p><br><p>Articles mentioned in the podcast include:</p><ul><li><a href="https://www.campaignlive.co.uk/article/agencies-ramp-support-ukrainian-staff/1748294" rel="noopener noreferrer" target="_blank">Agencies ramp up support for Ukrainian staff</a></li><li><a href="https://www.campaignlive.co.uk/article/comparethemarket-removes-russian-meerkat-ads-tv-news/1748234" rel="noopener noreferrer" target="_blank">Comparethemarket removes Russian meerkat ads from TV news</a></li><li><a href="https://www.campaignlive.co.uk/article/pick-week-kyiv-agency-banda-shows-world-why-standwithukraine/1748484" rel="noopener noreferrer" target="_blank">Pick of the Week: Kyiv agency Banda shows the world why it should #standwithukraine</a></li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Greg Paull, founder and principal of R3 Worldwide, and Tracey Barber, global chief marketing officer of Havas Creative Group, join Campaign's media editor Arvind Hickman to discuss agency new business trends, plus they give their verdict on the best of the Super Bowl ads.</p><br><p>Campaign's data tracker Advertising Intelligence, in partnership with R3 Worldwide, has just published the end-of-year agency new business tables and Jyoti Rambhai, the intelligence editor of Campaign AI, and Gideon Spanier, UK editor-in-chief of Campaign, also join the conversation.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>More than $500 million was invested into virtual properties on what is known as the metaverse last year, while millions more has been poured into VR films. And brands are increasingly clamouring to get their slice of the action. But what is the metaverse, how are brands currently activating in it and what does success look like? Three experts that help brands activate campaigns in the metaverse share the lessons they've learnt and some honest advice.</p><br><p>Featuring: Carina Moran is the Head of Strategy at Yahoo UK; Sam Field, Director of Creative Technology - Yahoo RYOT Lab; Max Askwith is the Global Innovation Partner, at iProspect.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Influencer marketing has become an important part of the mix with estimates that brands could spend around $15 billion on it this year. But as budgets have grown, so too has scrutiny over a sector that is sometimes viewed as the ‘Wild West’ of the industry. </p><p>Whalar’s new EMEA president Marco Bertozzi and Brad Smallwood, the former VP of marketing science at Meta, join <em>Campaign</em> media editor Arvind Hickman to discuss influencer marketing's image problem, opportunities and challenges, how to measure success, TikTok vs other platforms, and whether new trends in e-commerce, blockchain and NFTs can play a role.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Senior marketers and creative chiefs talk about what inspires them and some of the major industry issues to look out for in 2022. Featuring: TUI’s group brand and content director Toby Horry, Co-op chief customer officer Ali Jones, Barclay marketing communications MD Alex Naylor, Leo Burnett global chief creative officer Chaka Sobhani, Droga 5 CCO David Kolbusz and Grey London CCO Laura Jordan Bambach.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The Campaign team discusses the key moments that defined 2021 for adland and what lies ahead in the final episode of the Campaign podcast this year. Topics include record breaking ad spend and recovery, Covid chaos and lockdowns, adland’s MeToo moment, COP26, the metaverse and, of course, GB News. Featuring: Campaign UK editor-in-chief Gideon Spanier is joined by editor Maisie McCabe, deputy editor Gemma Charles, media editor Arvind Hickman and work and inspiration editor Imogen Watson. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In our second Christmas special, we run the rule over Christmas ads from some of the biggest brands, including McDonald’s, Coca-Cola, Waitrose, Aldi, O2, Sainsbury’s and Tesco. Campaign senior reporter Fayola Douglas and media editor Arvind Hickman are joined by MRM Europe and chief creative officer Nicky Bullard and Wonderhood Studios chief creative officer Aidan McLure.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Advertising has always been focused on getting people to the front door of a business, but with creativity in decline and the media continuing to fragment, is adland too focused on just getting people to see the ad? Is reach and frequency more valuable than attention? Experts in media and marketing, including Snap's Jed Hallam, Craft Media's Jen Smith and Vodafone's Maria Koutsoudakis join Campaign's Arvind Hickman to discuss measurement, the value placed on attention, immersive storytelling and the metaverse.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Conscious Advertising Networks’ Jake Dubbins and Harriet Kingaby discuss COP 26 and whether social media companies should do more to tackle climate change misinformation. E.On's Scott Somerville and Engine’s Rob Carter then discuss how a high-carbon brand can shift to being sustainable and the importance of advertising in this transition. Hosted by Campaign’s Imogen Watson, Nicola Merrifield and Arvind Hickman. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

In our first Christmas special for 2021, Campaign's Imogen Watson & Arvind Hickman are joined by AMV BBDO chief creative officer Alex Grieve & Droga5 creative director Charlene Chandrasekaran to discuss Christmas ads for John Lewis, Lidl, Disney, Boots, M&S Food, Bounty and Amazon. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

In this week’s podcast, we examine the surge in people moving jobs, dubbed The Great Resignation, and how adland can handle this talent crunch. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Why VCCP’s academy launch in Stoke should be embraced in the war for talent and diversity. Also covered are the Media Week Awards, in-housing and creativity, as well as ads from Burberry, Barclaycard and more.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign’s Simon Gwynn, Imogen Watson & Arvind Hickman discuss the controversy surrounding John Lewis' insurance ad before they are joined by ad fraud expert Dr Augustine Fou.</p><br><p>2 mins: <a href="https://www.campaignlive.co.uk/article/john-lewis-controversial-home-insurance-ad-received-337-complaints-so-far/1730875" rel="noopener noreferrer" target="_blank">John Lewis insurance ad controversy</a></p><p>10.20: <a href="https://www.campaignlive.co.uk/article/dunelm-dun-way-creature/1730425" rel="noopener noreferrer" target="_blank">Dunelm ‘done your way’ by Creature</a></p><p>12.54: <a href="https://www.campaignlive.co.uk/article/wagamama-vegamama-uncommon-creative-studio/1730122" rel="noopener noreferrer" target="_blank">Wagamama "Vegamama" by Uncommon Creative Studio</a></p><p>16:17: <a href="https://www.campaignlive.co.uk/article/camden-town-brewery-marmite-kiss-in-house/1730779" rel="noopener noreferrer" target="_blank">Camden Town Brewery "Marmite kiss" (in-house)</a></p><p>19:55: Ad fraud with Dr Augustine Fou</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>On this week's podcast, Maisie McCabe chats to two alumni of Mother as the agency turns 25, while Simon Gwynn and Arvind Hickman discuss the launch of Sky Glass and new ads from Ikea, John Lewis & Partners and Bisto.</p><br><p>1:10 <a href="https://www.campaignlive.co.uk/article/bespoke-european-brand-hub-launches-skys-biggest-ever-campaign/1729760" rel="noopener noreferrer" target="_blank">The launch of Sky Glass</a></p><p>7:00 <a href="https://www.campaignlive.co.uk/article/ikea-every-home-haven-mother/1729670" rel="noopener noreferrer" target="_blank">Ikea "Every home should be a haven" by Mother</a></p><p>8:50 <a href="https://www.campaignlive.co.uk/article/john-lewis-let-life-happen-adam-eve-ddb/1729925" rel="noopener noreferrer" target="_blank">John Lewis "Let life happen" by Adam & Eve/DDB</a></p><p>11:30 Bisto "Sticking together" by McCann London</p><p>14:10 <a href="https://www.campaignlive.co.uk/article/mother-25-its-disneyland-creatives/1728867" rel="noopener noreferrer" target="_blank">Mother at 25</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's Arvind Hickman & Simon Gwynn are joined by guests from the two big cinema ad sales houses to discuss Daniel Craig's final outing as 007, Facebook's week from hell & the latest ads.</p><br><p><strong>0:40 </strong><a href="https://www.campaignlive.co.uk/article/saved-world-james-bond-rescue-cinema/1729327" rel="noopener noreferrer" target="_blank">Can James Bond save cinema advertising?</a></p><p><strong>13:30 </strong><a href="https://www.campaignlive.co.uk/article/facebook-whistleblower-accuses-company-putting-profit-safety/1729325" rel="noopener noreferrer" target="_blank">Facebook's whistleblower revelations</a></p><p><strong>22:55</strong> <a href="https://www.campaignlive.co.uk/article/coca-cola-debuts-real-magic-global-brand-platform-emphasis-gaming/1729028" rel="noopener noreferrer" target="_blank">Coca-Cola “One Coke Away From Each Other” by BETC London</a></p><p><strong>27:00</strong> <a href="https://www.campaignlive.co.uk/article/starling-bank-setself-free-wonderhood-studios/1729444" rel="noopener noreferrer" target="_blank">Starling Bank "Set yourself free" by Wonderhood Studios</a></p><p><strong>29:50</strong> <a href="https://www.campaignlive.co.uk/article/verycouk-very-best-excuses-grey-london/1729193" rel="noopener noreferrer" target="_blank">Very.co.uk "Very best excuses" by Grey London</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>On this week's Campaign podcast, Campaign's Arvind Hickman and Gemma Charles discuss the Power 100, WPP's fine from the US Securities and Exchange Commission, and the latest ads - then Simon Gwynn talks to guests from Saatchi & Saatchi and Wavemaker about providing affordable accommodation to new talent.</p><br><p><strong>2:20 </strong><a href="https://www.campaignlive.co.uk/article/power-100-2021-whos-marketings-leaderboard/1728214" rel="noopener noreferrer" target="_blank">Power 100</a></p><p><strong>10:30</strong> <a href="https://www.campaignlive.co.uk/article/wpp-fined-19-million-sec-accounting-bribery-claims/1728609" rel="noopener noreferrer" target="_blank">WPP fined by the SEC</a></p><p><strong>12:55 </strong><a href="https://www.campaignlive.co.uk/article/b-q-later-means-never-uncommon-creative-studio/1728378" rel="noopener noreferrer" target="_blank">B&Q "Later means never" by Uncommon Creative Studio</a></p><p><strong>14:40 </strong><a href="https://www.campaignlive.co.uk/article/lego-rebuild-world-lego-agency/1727814" rel="noopener noreferrer" target="_blank">Lego "Rebuild the world" by The Lego Agency</a></p><p><strong>17:10 </strong>Visa's out of home ad</p><p><strong>21:25</strong> Discussion on the expansion of Saatchi Home with Sarah Jenkins, Hemi Patel, Lisa Thompson and Tony Perkins</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Running order (click links to see the Work on Campaign's website). <br><strong>2:50</strong> Moneysupermarket (<a href="https://www.campaignlive.co.uk/article/moneysupermarket-unveils-moneysuperseven-squad-heroes-first-work-nca/1726297">https://www.campaignlive.co.uk/article/moneysupermarket-unveils-moneysuperseven-squad-heroes-first-work-nca/1726297</a>) vs Comparethemarket (<a href="https://www.campaignlive.co.uk/article/comparethemarketcom-good-things-happen-when-meerkat-money-vccp-blue/1727690">https://www.campaignlive.co.uk/article/comparethemarketcom-good-things-happen-when-meerkat-money-vccp-blue/1727690</a>). <br><strong>8:10</strong> Google "Hands raised" by Uncommon Creative Studio (<a href="https://www.campaignlive.co.uk/article/google-hands-raised-uncommon-creative-studio/1727404">https://www.campaignlive.co.uk/article/google-hands-raised-uncommon-creative-studio/1727404</a>).<br><strong>11:10</strong> Heineken "Worth the wait" by Publicis (<a href="https://www.campaignlive.co.uk/article/heineken-worth-wait-publicis/1727685">https://www.campaignlive.co.uk/article/heineken-worth-wait-publicis/1727685</a>).<br><strong>14:00</strong> Sir Martin Sorrell interview.<br>This episode was hosted by <em>Campaign</em>’s technology and gaming editor Simon Gwynn, with premium content editor Nicola Merrifield and UK editor-in-chief Gideon Spanier, and edited by Lindsay Riley.</div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div><strong>5:00</strong> <a href="https://www.campaignlive.co.uk/article/no-upside-significant-downside-%E2%80%93-ad-industry-rallies-around-channel-4/1727381">Channel 4 privatisation</a><br><strong>13:05</strong> <a href="https://www.campaignlive.co.uk/article/media-buyers-andrew-neils-departure-gb-news-big-concern/1727375">GB News</a><br><strong>17:10</strong> <a href="https://www.campaignlive.co.uk/article/clearpay-launches-interactive-london-fashion-week-campaign/1727353">London Fashion Week</a><br><strong>22:10</strong> <a href="https://www.campaignlive.co.uk/article/asda-puts-thats-asda-price-tagline-pasture-first-campaign-havas/1726071">Asda "Get the Asda price feeling" by Havas London</a><br><strong>26:10</strong> <a href="https://www.campaignlive.co.uk/article/international-paralympic-committee-wethe15-adam-eve-ddb/1725229">International Paralympic Committee "#WeThe15" by Adam & Eve/DDB</a><br><strong>30:55</strong> <a href="https://www.campaignlive.co.uk/article/royal-navy-rajs-story-engine-creative/1726783">Royal Navy "Raj's story" by Engine Creative</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div><br>On this week's <em>Campaign</em> podcast, acting news editor Simon Gwynn and UK editor Maisie McCabe discuss one of the biggest stories to hit adland in recent years: the outcome of the <a href="https://www.campaignlive.co.uk/article/jwt-sex-discrimination-case-why-two-ousted-male-creatives-won/1723107">JWT employment tribunal</a>, and how coverage <a href="https://www.campaignlive.co.uk/article/jwt-sex-discrimination-case-jo-wallace-blasts-mailonline-coverage-amid-death-threats/1723248">unfairly focused on Wunderman Thompson's Jo Wallace</a>.<br><br></div><div><br>Simon and Maisie then talk about one of the week's biggest new reviews – the consolidated global media account of food delivery giant <a href="https://www.campaignlive.co.uk/article/just-eat-takeaway-puts-global-media-agency-review-menu/1723720">Just Eat Takeaway</a> – followed by some of the latest ads.<br><br></div><div><br>In the second half of the episode, Maisie speaks to Kev Chesters and Mick Mahoney, strategy and creative partners at Harbour Collective, about their new book <em>The Creative Nudge</em>, and why it pays to ask "<a href="https://en.wikipedia.org/wiki/Meat_dress_of_Lady_Gaga">What would Gaga do?</a>".<br><br></div><div><br>"Being unreasonable means being prepared to dissent," Chesters says. "One of the problems we have in business is we reward consent... You can't be creative if it's not different – you have to be prepared to reward dissent."<br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div><br>On this week's podcast, <em>Campaign</em>'s acting news editor, Simon Gwynn, speaks to Jose Miguel Sokoloff, global creative officer at MullenLowe, about the Nova Awards, which the agency runs in association with Central Saint Martins in London.</div><div><br>You can read about all 14 shortlisted ideas, along with a written version of the interview, <a href="https://www.campaignlive.co.uk/article/moss-dress-home-meat-making-machine-strange-wonderful-shortlist-mullenlowe-nova-awards/1723258">here</a>.<br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Gemma Charles, <em>Campaign's</em> deputy editor, spoke to Adi Hussain, the aspiring advertising creative whose attempts to fundraise for his course fees to attend the School of Communications Arts went viral. <br><br>Among other things they talked about the financial barriers to entering adland, diversity and how swallowing a hot sauce helped secure him a coveted ad school place. <br><br>He’s been taken on by Creature on a new kind of work placement scheme so Gemma also spoke to the agency’s leadership team to find out more about the initiative and why it’s much needed.</div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>This week’s podcast is all about the four “C”s: Cannes, creativity, cheese and Cleese.<br><br></div><div>First up, <em>Campaign</em>’s associate editor Kate Magee and UK editor Maisie McCabe discuss the notable winners at the Cannes Lions Festival of Creativity, which took place last week.</div><div><br>The pair move on to “cheese” - <a href="https://www.campaignlive.co.uk/article/why-arent-funny-ads-winning-awards/1721079">why aren’t more funny ads winning at Cannes?</a> <br><br></div><div>Then Kate Magee interviews the writer and performer John Cleese about creativity. <br><br></div><div>Cleese has made regular appearances in ads throughout his 55-year career. As he says in the podcast: “There was a time when I was very popular with the advertising fraternity, but it was probably forty years ago. At that time, somebody said there should be an award for the best use of John Cleese,” he says.</div><div><br>In particular, he mentioned the “lovely times” he had working on the Sony ads that he did with Tim Delaney, now chairman at Legas Delaney.<br><br></div><div>He adds: “I always loved doing commercials because it wasn’t such a massive thing like a movie, but it was like a very good crossword - it takes two days of your life but it's awfully interesting.”</div><div><strong><br>Episode notes<br></strong><br></div><div><strong>3:00</strong> What happened at Cannes: AMV’s big win <strong>5:20</strong> Why aren’t more funny ads winning awards? <strong>8:25</strong> The John Cleese interview <strong>13:30</strong> Why people who rush decisions are cowards <strong>15:10</strong> Why play needs to be separate from everyday life <strong>20:30</strong> The real bar to creativity is the people in charge <strong>26:50</strong> Children know how to play - and then we train it out of them <strong>34:00</strong> Why the key to creative collaboration is diversity <strong>36:00</strong> Advertising is like a very good crossword <strong>37:25 </strong>On ageism: “I like a slightly boring older director who knows what they’re doing” <strong>40.35</strong> Ego and self doubt: “We’re all more insecure than we like to admit”<br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div><em><br>Campaign</em>’s senior reporter Fayola Douglas catches up with Ogilvy ECD Jules Chalkley on the stop-motion set of the new ad born of the Sipsmith and Wimbledon partnership, featuring the feather-brained Mr Swan.<br><br></div><div><br>Chalkely explains the exacting detail the set designers had to go to recreate a scale model of Wimbledon Centre Court - famous for such fastidious rules as allowing the grass to reach only 8mm in height.<br><br></div><div><br>Chalkely also reveals the new characters accompanying Mr Swan, including the long-suffering Ani, Rufus the hawk and of course, a Wimbledon super fan.<br><br></div><div><em><br>Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms.<br></em><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Campaign’s UK editor Maisie McCabe and associate editor Kate Magee discuss the exit of Mother London’s executive creative directors, the inspiration behind our latest magazine cover and Vicki Maguire’s journey to the top. <br><br></div><div>Maisie and Kate discuss the news that Mother’s creative leaders Ana and Hermeti Balarin are moving to Wieden & Kennedy Portland. They also look at new work from BT Enterprise and SumUp. </div><div><br>Kate talks about the inspiration behind <em>Campaign</em>’s latest front cover: a quirky costume book written by Jane Asher in the 1980s.<br><br></div><div>Maisie then runs through the main features in the magazine, including why it is a golden age for animation, how brands can navigate the K-shaped revolution and why Havas’ chief creative officer Vicki Maguire’s profile showcases a new type of creative leadership.<br><br></div><div><em>Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms. <br></em><br></div><div><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div><em><br>Campaign</em>’s associate editor Kate Magee interviews Rory Sutherland, vice-chairman of Ogilvy, to coincide with Nudgestock 2021, his annual festival of behavioural science and creativity.<br><br></div><div><br>Sutherland explains why adland needs to rebrand creativity so business understands it’s a crucial tool to solve business problems, not just “magic fairy dust” to be added on at the end, as well as discussing whether the Government’s nudges on Covid worked.<br><br></div><div><br>And he reveals how Nudgestock would probably have had a large virtual element this year, even without the pandemic, after last year’s event attracted an online audience of 120,000 – far more than a face-to-face version.<br><br></div><div><em><br>Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms. <br></em><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Campaign’s Gemma Charles interviews the founders of Common People, a new industry forum for working-class people in adland. </div><div><br></div><div>The group aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration. Gemma talks to the organisers about why such an initiative is important to the ad industry. </div><div><br></div><div>But first, Campaign’s UK editor Maisie McCabe and creativity and culture editor Brittaney Kiefer discuss trends from the D&AD Awards and new work from Sainsbury’s and Shelter. </div><div><br></div><div><em>Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms. </em></div><div><br></div><div>This episode was hosted by <em>Campaign</em>’s UK editor Maisie McCabe, with deputy editor Gemma Charles and creativity and culture editor Brittaney Kiefer, and edited by Lindsay Riley.</div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div><em>Campaign</em>’s Brittaney Kiefer, Gemma Charles and Maria Iu discuss the shifts in the ad industry since George Floyd’s murder in 2020. </div><div><br></div><div>This week marked a year since Floyd’s death, which sparked a wave of Black Lives Matter protests around the world and a ripple effect on sectors including advertising. </div><div><br></div><div>But was anything really different about that moment for the industry? Brittaney, Gemma and Maria discuss the impact that has been felt in areas such as casting and on-screen representation, talent and equal pay. </div><div><br></div><div>What change has occurred since Floyd’s murder and the resurgence of the BLM movement, and what needs to happen next?</div><div><br></div><div><em>Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms. </em></div><div><br>This episode was hosted by <em>Campaign</em>’s creativity and culture editor Brittaney Kiefer, with deputy editor Gemma Charles and intelligence editor Maria Iu, and edited by Lindsay Riley. </div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Campaign’s Brittaney Kiefer and Kate Magee share their highlights from a busy week of strong creative work. </div><div><br></div><div>First, Kate shares some reactions she received to her May feature about the industry’s long hours culture. Does the response point to genuine change on the horizon for advertising’s work culture? </div><div><br></div><div>Then Brittaney and Kate review some of the standout campaigns that have been released this past week from Guinness, the Alzheimer’s Society, the Kiyan Prince Foundation and EA Sports, Nike and Diet Coke. </div><div><br></div><div>To round out the episode, listen to an excerpt from a Media360 session with Vanessa Kingori, publishing director of British Vogue, who talks about transforming the brand. </div><div><br></div><div><em>Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms. </em></div><div><br></div><div>This episode was hosted by <em>Campaign</em>’s creativity and culture editor Brittaney Kiefer, with associate editor Kate Magee, and edited by Lindsay Riley. </div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Campaign’s Brittaney Kiefer, Gideon Spanier and Kate Magee discuss the May issue cover feature on best places to work.</div><div><br></div><div>As Covid is shifting the workplace landscape, what makes a “best place to work” in 2021? Kiefer, Spanier and Magee talk about how material perks aren’t quite enough anymore as more people reassess what they want from life.</div><div><br></div><div>Then they talk about what makes a bad place to work, the industry’s problematic long hours culture and what can be done to change toxic patterns. </div><div><br></div><div>This episode was hosted by <em>Campaign</em>’s creativity and culture editor Brittaney Kiefer with UK editor-in-chief Gideon Spanier and associate editor Kate Magee, and edited by Lindsay Riley. </div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div><em>Campaign</em>’s Brittaney Kiefer and Omar Oakes talk about Fifa’s latest campaign and what it teaches advertisers about diversity and authentic storytelling. <br><br></div><div>Fifa’s campaign, which won Channel 4’s annual Diversity in Advertising Award, depicts the Midnight Ramadan League, a grassroots club in Birmingham that helps Muslims continue to play football during the month of Ramadan. Kiefer explains unique aspects of the creative process and why it is a significant step forward for the ad industry. Director Bassam Tariq called it an "unapologetically Muslim commercial" and it holds lessons for other marketers. </div><div><br>Kiefer and Oakes also discuss Channel 4’s new pregnancy loss policy and why it could represent a shift in the industry’s workplace culture. <br><br></div><div><br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div><em>Campaign</em>’s Brittaney Kiefer, Maisie McCabe and Kate Magee lift the curtain on the School Reports, which evaluate how advertising and media agencies have performed over the past year. <br><br></div><div><br>After a difficult year, what do the School Reports reveal about the health of the industry and its future? How was the diversity of businesses scrutinised this year? And what does it take to get a top score?<br><br></div><div><br>Plus, the team discuss a debate that reignited recently about whether in-housing poses a real threat to the creativity of agencies.<br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Campaign’s Omar Oakes and Brittaney Kiefer wade into the controversy surrounding media coverage of Prince Philip’s death. </div><div><br></div><div>The BBC received a record-breaking 100,000 complaints from members of the public after it cleared its schedules to cover the Duke of Edinburgh’s death. Was the BBC right to take this approach, and is it indicative of a larger problem at the corporation? </div><div><br></div><div>Oakes and Kiefer also discuss whether marketers should take more responsibility for the welfare of agencies during pitches. It is a significant question as the pandemic accelerates changes in work cultures. </div><div><br></div><div>Plus: Tesco showed some generosity in its advertising by urging people to visit their local after pubs reopened in England.<br><br>This episode was hosted by Campaign’s media and technology editor Omar Oakes with creativity and culture editor Brittaney Kiefer and edited by Lindsay Riley. </div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Uncommon Creative Studio founders Lucy Jameson, Natalie Graeme and Nils Leonard talk to Campaign's UK editor Maisie McCabe about winning Campaign's UK creative agency of the year, despite being a three-year-old business and having to navigate the Covid-19 pandemic.<br><br>Some Campaign articles to aid your listening experience (all links to <a href="http://campaignlive.co.uk">campaignlive.co.uk</a>):<br>- <a href="https://www.campaignlive.co.uk/article/creative-agency-year-2020-uncommon-creative-studio/1708931#:~:text=Gold%3A%20Uncommon%20Creative%20Studio&text=Last%20year%2C%20its%20founders%20%E2%80%93%20Lucy,Agency%20of%20the%20Year%20accolade.">Uncommon wins agency of the year</a><br>- <a href="https://www.campaignlive.co.uk/article/bbc-itv-channel-4-channel-5-unite-champion-power-british-tv/1688894">Broadcasters' joint ad campaign promoting power of TV</a><br>- <a href="https://www.campaignlive.co.uk/article/b-q-captures-british-homes-real-family-footage-uncommon-debut/1693925">B&Q's relaunch ad in September</a><br><br>And here is Facebook EMEA VP Nicola Mendelsohn<a href="https://www.campaignlive.co.uk/article/campaign-podcast-facebooks-nicola-mendelsohn-having-cancer-during-covid-nick-emerys-mindshare-exit/1698716"> speaking on the Campaign podcast</a> last October. Her new podcast is called <a href="https://en-gb.facebook.com/business/news/now-then-ten-nicola-mendelsohn-new-marketing-podcast">"Now, Then Ten"</a>. <br><br>This episode was edited by Lindsay Riley.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>The7stars' Jenny Biggam and The Aperto Partnership's Scott Moorhead discuss whether the role of media agencies are at a "crossroads", with two conflicting business models causing potential issues for their relationships with advertisers. <br><br>Omar and Maisie also imagine what a rumoured Publicis Groupe merger with Havas could look like, whether WPP CEO Mark Read is right that not enough attention is paid to the creative used in targeted online advertising, and B&Q's new "farewell to winter" spot.<br><br><strong>Episode notes</strong> (links to stories on <a href="http://campaignlive.co.uk">campaignlive.co.uk</a>):<br>1:00 Could Publicis really <a href="https://www.campaignlive.co.uk/article/publicis-shares-rise-fresh-m-a-speculation-interest-havas-owner/1711270">merge with Havas</a>?<br>4:45 Is Mark Read sending a message to WPP agencies <a href="https://www.campaignlive.co.uk/article/adland-worries-media-targeting-not-enough-creative-wpp-ceo-says/1710586">about creativity</a>?<br>11:00 B&Q <a href="https://www.campaignlive.co.uk/article/b-q-says-we-will-grow-again-poetic-farewell-winter/1711192">"We will grow again"</a> by Uncommon Creative Studio<br>16:00 Jenny Biggam and Scott Moorhead interview<br>- See Moorhead and Andrew Mortimer's piece: <a href="https://www.campaignlive.co.uk/article/role-media-agency-crossroads/1705702">"The role of the media agency is at a crossroads"</a><br><br>This episode was hosted by <em>Campaign</em>'s media & technology editor Omar Oakes with UK editor Maisie McCabe and edited by Lindsay Riley.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a><br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Publicis Groupe's Magnus Djaba and Brixton Finishing School's Ally Owen give a frank assessment to Brittaney Kiefer of how 'open' the UK advertising industry is and how to widen access to talent.<br><br>Despite rising to become global president of Saatchi & Saatchi, Djaba claims his mother still has no idea what he does for a living, while Owen likens the industry to a private members' club.<br><br>Omar Oakes and Kate Magee also address the week's most notable ad campaigns and industry news. They discuss whether the office could become a competitive advantage in media as the UK reopens from lockdown, and also unpick the state of gaming in marketing after Campaign's inaugural Gaming Summit.<br><br><strong>Episode notes</strong> (links to stories on <a href="http://campaignlive.co.uk">campaignlive.co.uk</a>)<br>3:45: Pick of the week: Replens MD "Sex never gets old" (The Gate)</div><div>8:00 MoneySupermarket "Monster" (Engine)</div><div>10:15 Is the office a competitive advantage in media?</div><div>19:50 Gaming Summit: opportunities and warnings for marketers</div><div>27:50 Magnus Djaba and Ally Owen interview<br><br>This episode was hosted by <em>Campaign</em>'s media & technology editor Omar Oakes with associate editor Kate Magee and edited by Lindsay Riley.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Should the ad industry stop trying to make high art and just aim for popular appeal? This debate has been raging since<em> Campaign </em>published its March cover feature, “<a href="https://www.campaignlive.co.uk/article/why-advertising-mrs-browns-boys-less-fleabag/1708890">Why advertising should be more <em>Mrs. Brown’s Boys</em> and less <em>Fleabag</em></a>”. Brittaney, Maisie and Kate unpack this debate and weigh in with their own opinions. </div><div><br></div><div>They also discuss a new Nike ad celebrating the strength of pregnant women, which is <em>Campaign</em>’s Pick of the Week. And what does the departure of esteemed creative leader Tony Davidson from Wieden & Kennedy London mean for the future of that agency?</div><div><br>Later in the episode, legendary planner Paul Feldwick talks to Engine chief strategy officer Gen Kobayashi about whether advertising has become too “knowing” for its own good.</div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div><em>Harry & Meghan with Oprah</em> drew in a huge audience for ITV, but what does this mean for TV, the newspaper media and how mental health issues are discussed?<br><br>Omar and Brittaney also discuss new ad campaigns by Maltesers (timed around International Women's Day) and Deliveroo (which announced a stock market float). Read Brittaney's <a href="https://www.campaignlive.co.uk/article/industrys-gender-equality-progress-not-fast-enough-mars-michele-oliver/1709213">interview with Michelle Oliver,</a> marketer at Malteser's brand parent Mars. <br><br>Then Lucky Generals co-founder and now author Andy Nairn discusses his book <em>Go Luck Yourself </em>and what luck's got to do with advertising and culture. <br><br>*** <strong>Note:</strong> This episode contains mentions about suicide that may be upsetting to some people. If you want to avoid this content, skip from 11.30 to 13.30. <br><br><strong>Running order</strong> (links to stories on <em>Campaign</em>'s website): <br>1:30 Unpicking the "Harry & Meghan" media storm</div><div>16:00 Maltesers <a href="https://www.campaignlive.co.uk/article/maltesers-not-display-one-squirt-two-amv-bbdo/1709257">"Not after that display" </a>by AMV BBDO and International Women’s Day advertising</div><div>21:00 Deliveroo <a href="https://www.campaignlive.co.uk/article/deliveroo-garlic-pablo/1709414">"Garlic"</a> by Pablo</div><div>27.30 Andy Nairn interview<br><br>This episode was hosted by <em>Campaign</em>'s media & technology editor Omar Oakes with creativity & culture editor Brittaney Kiefer and edited by Lindsay Riley.<br><br>Want to ask us a question or respond to what you've heard? Please email <a href="mailto:[email protected]">[email protected]</a> with "Podcast" at the beginning of the subject line.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Omar and Brittaney discuss whether the BBC is right to put BBC Three back on 'normal' TV, Bodyform's new ad campaign (or should that be "cam-pain"?), Airbnb's decision to spend less on performance marketing and what impact the new media app Clubhouse is having.<br><br>Then Omar speaks to Media Bounty MD Jake Dubbins and O2 head of culture and innovation Laura Lesser about the work of the Conscious Advertising Network, how advertisers may unwittingly fund hate speech and misinformation, how both ad-funded tech platforms and the open web must be reformed, and how brands should hold themselves and media agencies to account. <br><br>Running order (links to stories on <em>Campaign</em>'s website):<br>2:00 BBC Three is going back on telly<br>5:40 Bodyform <a href="https://www.campaignlive.co.uk/article/bodyform-reveals-painstories-break-silence-around-endometriosis-womens-pain/1708769">"#PainStories"</a> (AMV BBDO)<br>13:30 Why Airbnb will spend less on performance marketing and why it matters<br>20:30 Clubhouse and how social media rivals are responding<br>28:00 Jake Dubbins and Laura Lesser interview<br><br>This episode was hosted by <em>Campaign</em>'s media & technology editor Omar Oakes with creativity & culture editor Brittaney Kiefer and edited by Lindsay Riley.<br><br>Want to ask us a question or respond to what you've heard? Please email <a href="mailto:[email protected]">[email protected]</a> with "Podcast" at the beginning of the subject line.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Omar and Brittaney discuss Adil Ray's TV roadblock campaign to encourage ethnic-minority people to take the Covid-19 vaccine. Why it is necessary and is using the biggest broadcast media channels enough to reach a diverse audience?<br><br>Read<a href="https://www.campaignlive.co.uk/article/bame-groups-took-grassroots-takethevaccine-campaign-national-tv-adland-learn/1708378"> Brittaney's feature</a> for more. <br><br>They also get into Tommee Tippee's attempt at getting real about breastfeeding and how the TV advertising industry seems to be in "experimentation" and "collaboration" modes.<br><br>Then Paul Cowan talks to Omar about his consultancy work with agencies to fix broken client relationships, how more training is needed for account management, and what lies at the root of common problems that develop all too often.<br><br>Cowan is about to launch a new book <a href="https://www.harriman-house.com/Connectingwithclients">"Connecting with Clients"</a>, which comes out next month. Before becoming a consultant and psychotherapist he founded Cowan Kemsley Taylor and was group account director for Saatchi & Saatchi.<br><br><strong>Running order</strong> (links to stories on <em>Campaign</em>'s website):<br>2:30<a href="https://www.campaignlive.co.uk/article/broadcasters-unite-major-campaign-tackling-vaccine-hesitancy-among-ethnic-minorities/1707736"> "#TakeTheVaccine"</a> (Engine) <br>9:00 Tommee Tippee <a href="https://www.campaignlive.co.uk/article/tommee-tippee-the-boob-life-manifest/1708057">"The boob life"</a> (Manifest)<br>14:30 What we learned from the TV Advertising Summit<br>17:00 Paul Cowan interview<br><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Want to ask us a question or respond to what you've heard? Please email <a href="mailto:[email protected]">[email protected]</a> with "Podcast" at the beginning of the subject line.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Omar and Brittaney take a closer look at two KFC brand collaborations that launched within days of each other - Walkers (in which Gary Lineker imagines himself as Colonel Sanders) and Pizza Hut. What's KFC up to and do all brands win equally when marketing together?<br><br>Then Brittaney chats to Niran Vinod and Damola Timeyin, the creative strategists and authors that have released the marketing guide <em>How to Build It</em> under Stormy’s publishing imprint #Merky Books. They get into how people starting out in advertising can build their network despite social distancing and how brands can market with purpose authentically.</div><div> </div><div><strong>Running order</strong> (links to stories on <em>Campaign</em>'s website):<br>2:30 KFC and Walkers <a href="https://www.campaignlive.co.uk/article/walkers-kfc-it-makes-sense-in-house/1707332">"It makes sense"</a> (in-house) / Pizza Hut <a href="https://www.campaignlive.co.uk/article/pizza-hut-kfc-popcorn-chicken-pizza-iris/1707478">"KFC popcorn chicken pizza"</a> (Iris)</div><div>9:15 Halifax <a href="https://www.campaignlive.co.uk/article/halifax-its-people-thing-nca/1707328">"It's a people thing"</a> (New Commercial Arts)</div><div>15:00 Habito <a href="https://www.campaignlive.co.uk/article/habito-the-road-completion-uncommon/1707169">"The road to completion"</a> (Uncommon Creative Studio)</div><div>18:15 Interview with Niran Vinod and Damola Timeyin<br><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Want to ask us a question or respond to what you've heard? Please email <a href="mailto:[email protected]">[email protected]</a> with "Podcast" at the beginning of the subject line.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Brittaney Kiefer, <em>Campaign</em>'s creativity and culture editor, expands on her cover feature about neurodiversity in adland.<br>The team also discuss <em>Campaign</em>'s media agency survey of the UK TV sales houses and the state of the market amid the streaming wars and the pandemic.<br><br>This week's ad review is dominated by the big-budget Super Bowl spots, but did brands play it safe this year?<br><br><strong>Running order</strong> (links to stories on <em>Campaign</em>'s website):<br>5:00: <a href="https://www.campaignlive.co.uk/article/campaigns-february-issue/1706631">February issue</a> highlights<br>19.20: Virgin Media <a href="https://www.campaignlive.co.uk/article/virgin-media-faster-brings-us-closer-adam-eve-ddb/1706639">"Faster brings us closer" </a>(Adam & Eve/DDB)<br>24:40 Churchill <a href="https://www.campaignlive.co.uk/article/churchill-slide-engine/1706651">"Slide"</a> (Engine)<br>27.10 <a href="https://www.campaignlive.co.uk/article/great-super-bowl-lv-ad-review/1706914">Super Bowl ads</a>: featuring T-Mobile, Doritos, Cheetos, Jeep, Amazon and Reddit</div><div><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Listener feedback - please email <a href="mailto:[email protected]">[email protected]</a> with "Podcast" at the beginning of the subject line.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div><em>Campaign</em> magazine duo Omar and Brittaney discuss three very different ad campaigns this week: Pornhub's sustainability messaging, Pringle's tie-up with a video game franchise, and EE's support for teachers during Covid-19.<br><br>They also take a closer look at Wonderhood Studios' chief creative officer Aidan McClure's revelation that the agency is being run <a href="https://www.campaignlive.co.uk/article/why-were-running-agency-factory/1706022">"like a factory"</a> in order to increase wellbeing. <br><br>Then Jellyfish's Rob Pierre tells Omar about how the pandemic has impacted the digital marketing agency group, having just begun a global expansion fuelled by investment from French company Firmalac. Pierre firmly believes work should be like a "hobby", which in practice has meant getting rid of line managers and using a mathematical formula to calculate employees' pay. <br><br><strong>Running order</strong> (links to ads on <em>Campaign</em>'s site):<br>02:00 Pornhub <a href="https://www.campaignlive.co.uk/article/pornhub-sexstainability-in-house/1705638">"Sexstainability" </a>(in-house)<br>10:30 Pringles<a href="https://www.campaignlive.co.uk/article/pringles-meet-zombie-frank-grey/1705804"> "Meet zombie Frank"</a> (Grey)<br>14:30 EE <a href="https://www.campaignlive.co.uk/article/ee-a-message-teachers-saatchi-saatchi/1705945">"A message for teachers"</a> (Saatchi & Saatchi)<br>18:00 Should creative companies be more like factories?<br>26:00 Rob Pierre interview<br><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Listener feedback - please email <a href="mailto:[email protected]">[email protected]</a> with "Podcast" at the beginning of the subject line.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>The industry is abuzz with activity as several brands, including Just Eat, NatWest and Asda, begin the year by launching account reviews across advertising and media. <br><br>Campaign's media & tech editor Omar Oakes and creativity & culture editor Brittaney Kiefer discuss what is going on among the big stories this week. They also drill down into new ads launched by Just Eat, The Guardian, Girl Up and the UK government. <br><br>Then James Murphy (founder of New Commercial Arts and Adam & Eve, now part of DDB) and Metz Bryan Fasano (Other) talk to Brittaney about how they've adapted to WFH culture, overcoming production challenges, and how they have reacted to the explosion in new-business activity.<br><br>“The conditions under which we work and pitch, over these virtual channels, is extremely democratising. We can turn up as a startup on a Zoom and we look exactly the same as McCann or Adam & Eve/DDB. There’s no physical difference, there’s no large marble reception with greeters and a build building.” - Murphy</div><div><br></div><div>“Pitching during lockdown may be the best thing that’s ever happened to whole idea of pitching…. It levels the playing field and you can just focus on the actual work." - Bryan-Fasano<br><br>Running order:<br>4:00 Just Eat <a href="https://www.campaignlive.co.uk/article/just-eat-we-it-mccann-london/1705132">launches new TV spo</a>t and<a href="https://www.campaignlive.co.uk/article/just-eat-reviews-advertising-food-delivery-competition-heats/1705401"> reviews ad account</a> - why are so many brands reviewing now?</div><div>13:30 Work inspired by US Veep Kamala Harris: <a href="https://www.campaignlive.co.uk/article/guardian-hope-power-uncommon/1705071"><em>The Guardian</em></a> and <a href="https://www.campaignlive.co.uk/article/girl-today-rise-ogilvy/1705371">Girl Up</a></div><div>20:30 Are the government's <a href="https://www.campaignlive.co.uk/article/just-eat-we-it-mccann-london/1705132">Covid-19 information campaigns</a> becoming more aggressive?<br>27:30 Murphy and Bryan-Fasano interview<br><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div><br>Campaign's respective media and creativity editor, Omar Oakes and Brittaney Kiefer, discuss <a href="https://www.campaignlive.co.uk/article/asda-kicks-off-creative-agency-review/1704839">Asda’s decision to review its advertising agency account</a>, as well as recently-launched UK ad campaigns including Oatly, Quorn, and Beagle Street Insurance. <br><br>Then MediaCom chief transformation officer Sue Unerman and her partner, journalist and mindfulness coach Mark Edwards, speak to Omar about their book, <em>Belonging</em>, which they co-authored alongside Kathryn Jacob, chief executive of Pearl & Dean. They discuss whether creative company culture is particularly vulnerable to anti-diverse monocultures, what practical steps people at different levels of the organisations can do to make work more inclusive.<br><br>"This whole ‘fitting in’ and ‘fitting the culture’ [idea] has actually backfired.... you might find good people to fit your culture but great people will expand your culture" - Unerman</div><div><strong><br>Running order (and links to ad campaigns)<br></strong>2:00 Asda reviews ad account - what now for Sonny and his family?<br>6:00 <a href="https://www.campaignlive.co.uk/article/oatly-help-dad-in-house/1704760">Oatly</a> (in-house)<br>10:20 <a href="https://www.campaignlive.co.uk/article/quorn-helping-planet-one-bite-time-adam-eve-ddb/1704641">Quorn</a> (Adam & Eve/DDB)<br>15:50 <a href="https://www.campaignlive.co.uk/article/beagle-street-insurance-life-creature/1704638">Beagle Street</a> (Creature)<br>20:30 <a href="https://www.campaignlive.co.uk/article/osu-you-either-dont-wonderhood/1704835">OSU</a> (Wonderhood)<br>26:50 Sue Unerman/Mark Edwards interview<br><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div><em>Campaign</em>'s media & tech editor Omar Oakes and creativity & culture editor Brittaney Kiefer take a closer look at the first major ad campaigns of the year. <br><br>Then Walk-In Media CEO and founder Simon Davis talks to Omar about his agency's recent merger with Agenda21 and how the big network media buyers are neglecting smaller "long-tail" advertisers at their peril. <br><br>Davis says there has always been a desire from brands for agencies to offer integrated creative and media services, but now there are more fast-growing direct-to-consumer advertisers that “need it now” as they look to expand through marketing.</div><div><br><strong>Running order</strong> (click links to see the Work on <em>Campaign'</em>s website):<br>9:00 Ikea <a href="https://www.campaignlive.co.uk/article/ikea-fortune-favours-frugal-mother/1703538">"Fortune favours the frugal"</a> by Mother<br>16:00 MacMillan Cancer Support <a href="https://www.campaignlive.co.uk/article/macmillan-cancer-support-whatever-takes-amv-bbdo/1703990%20">"Whatever it takes"</a> by AMV BBDO<br>22:00 The British Army <a href="https://www.campaignlive.co.uk/article/british-army-fail-learn-win-karmarama/1703987">"Fail, learn, win"</a> by Karmarama<br>27:30 Where are all the January travel ads? (apart from On The Beach <a href="https://www.campaignlive.co.uk/article/beach-someday-uncommon-creative-studio/1703242">"Someday"</a> by Uncommon)<br>30:00 Simon Davis interview<br><br><strong>Correction:</strong><br>- Nils Leonard went topless with Iggy Pop at Cannes Lions in <strong>2016<br><br>Snoop Dogg quiz:</strong><br>IMDB informs us that Mr Dogg has appeared in ads for no less than 13 brands: <br>XM Satellite RAdio (2002)</div><div>AOL (2003)</div><div>T-Mobile (2004, 2017)</div><div>Bel Company (2005)</div><div>Chrysler (2005)</div><div>Wonderful Pistachios (2011)</div><div>Burger King (2016)<br>Dunkin’ Donuts (2019)</div><div>Just Eat (2020)</div><div>SodaStream (2020)</div><div>Corona (2020)</div><div>The General Insurance (2020)</div><div>Tostitos (2020)</div><div><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a><br><br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>In this special edition of <em>Campaign’</em>s podcast, Snapchat’s regional general manager, Ed Couchman, MG OMD CEO Natalie Bell, and Lucky Generals’ co-founder Helen Calcraft share their views about how brands and agencies plan to accommodate the needs of the younger workforce during Covid-19. <br><br>Please visit the <a href="https://www.campaignlive.co.uk/snap">Campaign-Snapchat hub</a> for more information about the Snapchat Generation. <br><strong><br>Warning: some of the topics discussed are of a sensitive nature and listener discretion is advised. <br></strong><br></div><div><strong>Running order: <br>3:01</strong> How has young people’s time on Snapchat and online changed since the start of the pandemic?</div><div><strong>8:02</strong> Gen-Z: what we should know about them and the challenges they’ve faced in 2020?</div><div><strong>16:05 </strong>Forms of engagement for younger workers at home </div><div><strong>19:24 </strong>Changes in approach to bringing new talent</div><div><strong>26:50</strong> The misconceptions brand marketers have about young consumers<br><strong>30:40 </strong>The likelihood of using more influencer marketing in campaigns <br><strong>38:15 </strong>Trends that accelerated due to the pandemic but will have a lasting impact</div><div><br>This special episode is hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and produced by ReThink Audio and Rebecca Grisedale-Sherry. <br><br></div><div>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a><br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Sue Frogley and Douglas McCabe discuss:<br>- how 2020's streaming wars and explosion of ecommerce has impacted commercial media<br>- how media agencies have (and haven't) restructured this year<br>- is it time for creative and media to come back together?<br>- what lasting impact did the Facebook brand boycott have?<br>- can cinema and outdoor bounce back in 2021?<br><br>McCabe: "Ecommerce has really exploded... as of this summer, we've jumped to 2024."<br>Frogley: "Often [brands] have completely different people in charge of creative and media. There’s no point in us creating a structure of something we think clients may want - particularly not now, because all clients are firefighting."<br><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<div>Uncommon's Nils Leonard and Mother London's Katie Mackay-Sinclair talk to Brittaney Kiefer about what creative work stood out and creative companies have adapted in this pandemic-hit year (14:40). They are candid about how the creative process has been helped and hindered by home-working, how brands with purpose had effective messaging during the pandemic, and what lies in store for 2021.<br><br>Omar and Campaign editor-in-chief Gideon Spanier discuss the latest industry news, including Dentsu announcing another major round of job cuts and latest forecasts that the UK ad market will 'only' shrink by 4% this year (02:20).<br><br>Plus Sarah Salter, head of innovation at Wavemaker, reveals what she will look out for as chair of the judging panel for the <a href="https://www.campaignlive.co.uk/article/wavemaker-innovation-chief-sarah-salter-chair-campaign-tech-awards/1701966?bulletin=campaign_brands_bulletin">upcoming Campaign Tech Awards</a> (44.30).<br><br>- Leonard: "This country in particular is going to need to find its venom and its again, because we’re lost. The creative industries are going to see a renaissance like we’ve never had."<br>- Mackay-Sinclair: "The Microsoft Sam montage of <a href="https://www.youtube.com/watch?v=vM3J9jDoaTA">‘all Covid ads look all the same' </a>is the best reflection of what happens when everything is conditional and everyone is crippled by fear." <br><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>