24: Instagram turns 10 and Byron Sharp's Covid marketing warnings

<div>It's a double-header of ten-year anniversaries this week. Omar and Jeremy discuss Byron Sharp's <a href="https://www.campaignlive.co.uk/article/byron-sharp-why-best-response-covid-19-stop-advertising/1695381">recent <em>Campaign</em> interview</a>, in which he criticised the "embarrassing arrogance" of marketers that would think people were interested in what they had to say about the coronavirus. Sharp's seminal marketing text <em>How Brands Grow</em> was published in 2010.</div><div><br>Sarah Frier, the Bloomberg News reporter, <a href="https://www.simonandschuster.com/books/No-Filter/Sarah-Frier/9781982126803">wrote the book on Instagram </a>recently and reveals how the globally popular social media brand has evolved and how its founders struggled to retain control since being acquired by Facebook in 2012, just two years after launching in October 2010.<br><br>Omar and Jeremy then return to discuss some of this week's ads.<br><br></div><div><strong>Running order:</strong><br>1:24 - Byron Sharp<br>7:15 - Elvis joins growing list of agencies leaving the office<br>11:00 - Interview with Sarah Frier: Instagram chat at 10 and what's next.<br>38:55 - Ads review: <a href="https://www.campaignlive.co.uk/article/john-lewis-home-for-joy-home-adam-eve-ddb/1695442">John Lewis Home</a>, <a href="https://www.campaignlive.co.uk/article/mercedes-benz-blowfish-antoni/1695460">Mercedes-Benz,</a> and <a href="https://www.campaignlive.co.uk/article/nokia-the-gadget-need-grey-london/1695199">Nokia</a>.<br><br><strong>Get in touch with us:</strong><br>Email Omar or Ben with questions or ideas for future episodes: <a href="mailto:[email protected]">[email protected]</a>, <a href="mailto:[email protected]">[email protected]</a><br>Follow us on Twitter: <a href="https://twitter.com/campaignmag">@CampaignMag</a><br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a><br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.</div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>