The Campaign Podcast

<p>In-house agencies have been growing over the last few years, as brands have been taking more work in-house and building bespoke teams. In the last few weeks, <a href="https://www.campaignlive.co.uk/article/allwyn-launches-in-house-creative-content-studio/1952227" rel="noopener noreferrer" target="_blank">Allwyn</a> launched an in-house studio, <a href="https://www.campaignlive.co.uk/article/itv-shifts-retained-creative-account-uncommon-in-house/1949384" rel="noopener noreferrer" target="_blank">ITV shifted its retained creative account</a> from Uncommon to ITV Creative and Uncommon’s executive creative director <a href="https://www.campaignlive.co.uk/article/bbc-creative-hires-uncommons-richard-biggs-ecd/1948616" rel="noopener noreferrer" target="_blank">Richard Biggs</a> jumped to BBC Creative. </p><br><p>Campaign Red analysed this trend and last month produced an in-depth global report, <a href="https://www.campaign.red/article/1950321/brands-navigating-structural-shift-towards-in-housing-means-advertising-industry-across-globe" rel="noopener noreferrer" target="_blank">The Inside Job</a>, looking into what disciplines brands are in-housing, why they are luring agency talent and how they are collaborating with external agencies. </p><br><p>In this episode, Niki Garner, director of ITV Creative, joins The Campaign Podcast to discuss the in-housing evolution, why she hires from agencies and how in-house teams can provide the most value. Garner was also named <a href="https://www.campaignlive.co.uk/article/1938142/campaign-in-house-agency-awards-winners-2025-in-house-agency-leader" rel="noopener noreferrer" target="_blank">In-house Agency Leader</a> at Campaign’s In-House agency awards last year.</p><br><p>Joining from the Campaign team is data journalist Jamie Rossouw, co-author of The Inside Job, and premium content editor Nicola Merrifield. This episode is hosted by tech and multimedia editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaign.red/article/1950321/brands-navigating-structural-shift-towards-in-housing-means-advertising-industry-across-globe" rel="noopener noreferrer" target="_blank">How to build a successful in-house agency</a></p><p><a href="https://www.campaignlive.co.uk/article/allwyns-media-director-in-house-shop-studio-59-aiming-%E2%80%9Cnewsroom-mentality%E2%80%9D/1952764" rel="noopener noreferrer" target="_blank">Allwyn's media director: in-house shop Studio 59 aiming for “newsroom mentality”</a></p><p><a href="https://www.campaignlive.co.uk/article/bbc-creative-appoints-natalie-lau-head-planning/1951721" rel="noopener noreferrer" target="_blank">BBC Creative appoints Natalie Lau as head of planning</a></p><p><a href="https://www.campaignlive.co.uk/article/itv-creative-lead-dismisses-past-snobbery-aimed-in-house-agencies/1939692" rel="noopener noreferrer" target="_blank">ITV Creative lead dismisses past 'snobbery' aimed at in-house agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/itv-promotes-im-celebrity%E2%80%A6-south-africa-hand-drawn-animation/1951412" rel="noopener noreferrer" target="_blank">ITV promotes I’m a Celebrity… South Africa with hand-drawn animation</a></p><p><a href="https://www.campaignlive.co.uk/article/%E2%80%9Cthe-darker-side-water%E2%80%9D-behind-scenes-channel-4s-%E2%80%9Cthe-fountain-filth%E2%80%9D/1950070" rel="noopener noreferrer" target="_blank">“The darker side of water”: behind the scenes of Channel 4’s “The fountain of filth”</a></p><p><a href="https://www.campaignlive.co.uk/article/lego-ad-calls-play-array-characters-performed-tom-holland/1930709" rel="noopener noreferrer" target="_blank">Lego ad calls 'play' with array of characters performed by Tom Holland</a></p><p><a href="https://www.campaignlive.co.uk/article/specsavers-highlights-audiology-services-rebranding/1913041" rel="noopener noreferrer" target="_blank">Specsavers highlights audiology services by 'rebranding'</a></p><p><a href="https://www.campaignlive.co.uk/article/four-10-in-house-agencies-want-brands-lead-agency-ihalc-research-finds/1939641" rel="noopener noreferrer" target="_blank">Over four in 10 in-house agencies want to be b

<p>In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences.</p><br><p>How do we solve population pressure and climate crisis in space? How has GPS allowed us to provide 12% more food globally? How did the UK become a global leader in small satellite manufacture after the British Government said, “there’s no future for the UK satellite industry”? How did Elon Musk turn reusable rockets from science fiction to science fact in less than 20 years? What else are “Elon and Jeff” going to allow us to do? And why is SpaceX still “the elephant in the room”?</p><p> </p><p>Join Alice as she talks to Will Whitehorn, chair of giant space tech investor Seraphim and former president of Virgin Galactic, and they discuss the implications of “The Elon Musk show” and its legacy, “the beginnings of a competitive space industry of scale”.</p><p> </p><p>Contributors:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><p> </p><p><strong>Will Whitehorn OBE</strong>, Seraphim Space Investment Trust</p><p><a href="https://www.linkedin.com/in/will-whitehorn-obe-aba80833/" rel="noopener noreferrer" target="_blank">Will Whitehorn OBE | LinkedIn</a></p><br><p><u>Key topics covered:</u></p><ul><li>UK satellite manufacture</li><li>UK universities</li><li>SpaceX valuation</li><li>Reuseable rockets</li><li>Agricultural management</li><li>Population pressure</li><li>Climate crisis</li><li>Solar power</li><li>Data centres in space</li><li>Industrialising in space</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's annual <a href="https://www.campaignlive.co.uk/article/school-reports-2026-full-list/1948997" rel="noopener noreferrer" target="_blank">School Reports</a> scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9.</p><br><p>Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based on their individual history. The top mark of 9 is awarded to an agency that has had an outstanding year; 8 for an excellent year; 7 for a good one; 6 is satisfactory; 5 is adequate; 4 stands for below average; 3 is poor; 2, a year to forget and 1 warns that the shop's survival is in question. </p><br><p>For the last two years, no 9s were given, but this year, there were four awarded. </p><br><p>In this episode, Campaign's journalists discuss what the data revealed about individual agency health, how agencies fared in this year’s reports against difficult conditions and what goes into achieving a top score of 9. Premium content editor Nicola Merrifield, editor Maisie McCabe and media editor Beau Jackson join the episode hosted by tech and multimedia editor Lucy Shelley. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-holding-companies/1952096" rel="noopener noreferrer" target="_blank">School Reports 2026: Top holding companies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-100-creative-agencies/1952091" rel="noopener noreferrer" target="_blank">School Reports 2026 tables: Top 100 creative agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-50-media-agencies/1952095" rel="noopener noreferrer" target="_blank">School Reports 2026 tables: Top 50 media agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-regional-agencies/1952100" rel="noopener noreferrer" target="_blank">School Reports 2026: Top regional agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-agency-billings-growth-slows-down-amid-industry-challenges/1952175" rel="noopener noreferrer" target="_blank">School Reports 2026: Agency billings growth slows down amid industry challenges</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-end-%E2%80%9Cperformative-window-dressing%E2%80%9D-diversity/1952794" rel="noopener noreferrer" target="_blank">School Reports 2026: The end of “performative window dressing” for diversity</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-agencies-highest-marks/1952752" rel="noopener noreferrer" target="_blank">School Reports 2026: Which agencies got the highest marks?</a></p><br><p><a href="https://www.campaignlive.co.uk/article/group-m/1907338" rel="noopener noreferrer" target="_blank">What is Group M?</a></p><p><a href="https://www.campaignlive.co.uk/article/holding-company-solutions-undermine-agency-brands/1908568" rel="noopener noreferrer" target="_blank">Do holding company solutions undermine agency brands?</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-launches-new-elevate28-strategy-four-core-divisions-500m-savings/1949663" rel="noopener noreferrer" target="_blank">WPP launches new Elevate28 strategy with four core divisions and £500m savings</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Gaming has firmly entered the mainstream, with more than three billion players worldwide and engagement levels that now rival – and often exceed – social platforms. What was once seen as a niche channel is now a dominant cultural force, commanding time, attention and participation at scale.</p><br><p>These shifts, and what they mean for brands, were explored in depth at Campaign’s recent gaming summit, held in London.</p><br><p>In this sponsored episode of <em>The Campaign Podcast</em>, Dentsu’s global head of gaming, Brent Koning, builds on that conversation and goes further. He delves into gaming’s role as an immersive social space, and why it remains one of the most underutilised channels in the marketing mix.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences.</p><br><p>What did the Space-Comm Expo conference and exhibition tell us about connecting space and wider business? How does this manifest as tech connectivity in telecoms and why do farmers care about that? What did we learn about the benefits of extreme cold in manufacturing laboratories and why do pharmas care about that? How vulnerable are global logistics to the spoofing of navigation signals? And why is the UK government centralising space strategy in the Department for Science, Innovation and Technology?</p><p> </p><p>Join Alice and Jonners as they reflect on the UK space sector’s largest trade event and the “energy, diversity and …sheer scope of what this industry has to offer”.</p><p> </p><p>Contributors:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><p> </p><p><strong>Jonathan Daves</strong>, The Karman Line</p><p><a href="https://www.linkedin.com/in/jonathan-davies-174673170/" rel="noopener noreferrer" target="_blank">Jonathan Daves | LinkedIn</a></p><p> </p><p><strong>Subscribe to The Karman Line</strong></p><p>Apple: <a href="https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462</a></p><p>Spotify: <a href="https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ" rel="noopener noreferrer" target="_blank">https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ</a></p><p>YouTube: <a href="https://www.youtube.com/@TheK%C3%A1rm%C3%A1nLineUK" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@TheKármánLineUK</a></p><br><p><strong>Key topics covered:</strong></p><p>Space-Comm Expo, London, March 2026</p><p>Conference overview</p><p>Sector integration</p><p>Insurance</p><p>Customer utility</p><p>Government role</p><p>Future outlook</p><p> </p><p><u>Technological advancements</u></p><p>· Telecoms</p><p>· Manufacturing</p><p> </p><p><u>Defence and security</u></p><p>· Satellite capabilities</p><p>· Current threats</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>If gaming is not to be considered a media channel, what is it? Campaign hosted the <a href="https://gaming-summit.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Gaming Summit</a> this month, and many speakers at the event asserted that gaming should be considered more than just a channel to activate to make the most of its 3.5 billion global audience.</p><br><p>In this episode, Campaign's journalists from the event discuss why media should not be considered as as media channel, some of the mistakes brands make when approaching gaming and how to capitalise on the audience's active engagement.</p><br><p>Tech and multimedia editor Lucy Shelley is joined by the event’s host media editor Beau Jackson and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/mcdonalds-taps-nostalgia-trading-card-promotion/1951900" rel="noopener noreferrer" target="_blank">McDonald's taps into nostalgia with trading card promotion</a></p><p><a href="https://www.campaignlive.co.uk/article/replacing-funnel-three-pillars-modern-gaming-marketing/1951896" rel="noopener noreferrer" target="_blank">Replacing the funnel: the three pillars of modern gaming marketing</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The quote “good artists copy, great artists steal” also applies to advertising. Some ads are paying homage while some simply rip others off when creatives spot a good idea.</p><br><p>In this episode, the Campaign team takes a look at some of the recent ads that look noticeably similar, including <a href="https://www.campaignlive.co.uk/article/british-heart-foundation-campaign-draws-comparison-work-charity/1945958" rel="noopener noreferrer" target="_blank">British Heart Foundation and Cancer Research</a>, <a href="https://www.campaignlive.co.uk/article/crocs-uses-dancing-mannequins-global-campaign/1946704" rel="noopener noreferrer" target="_blank">Crocs</a> and the <a href="https://www.campaignlive.co.uk/article/v-a-brings-mannequin-life-spot-showcasing-creativity/1754249" rel="noopener noreferrer" target="_blank">V&A</a>, <a href="https://www.campaignlive.co.uk/article/experian-helps-nursery-rhyme-characters-better-financial-decisions/1944249" rel="noopener noreferrer" target="_blank">Experian</a> and an <a href="https://www.campaignlive.co.uk/article/amazon-spotlights-insurance-store-nursery-rhyme-inspired-ad/1835202" rel="noopener noreferrer" target="_blank">Amazon</a> ad from 2023, <a href="https://www.campaignlive.co.uk/article/review-week-primark-tries-denim-dancing/1931061" rel="noopener noreferrer" target="_blank">Primark</a> and Levi's iconic denim ad and Apple Watch and Rebook's "Belly's going to get you" in 2000.</p><br><p>Some creatives argue that ads can get away with copying if it's "over five years old and 5000 miles away", while others suggest it is "lazy" and creatives should be "named and shamed".</p><br><p>Host tech and multimedia editor Lucy Shelley is joined by deputy creativity and culture editor Charlotte Rawlings, reporter Eszter Gurbicz and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/thing-original-ooh-idea/1913273" rel="noopener noreferrer" target="_blank">Is there such a thing as an original (OOH) idea?</a></p><p><a href="https://www.campaignlive.co.uk/article/pre-testing-no-brainer-martin-beverley/1910491" rel="noopener noreferrer" target="_blank">Is pre-testing a ‘no-brainer’? With Martin Beverley</a></p><br><p>Coming up in the Campaign calendar:</p><p><a href="https://influencer360.prweek.com/" rel="noopener noreferrer" target="_blank">Influencer360 on 28th April</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>