The Campaign Podcast

<p>In-house agencies have been growing over the last few years, as brands have been taking more work in-house and building bespoke teams. In the last few weeks, <a href="https://www.campaignlive.co.uk/article/allwyn-launches-in-house-creative-content-studio/1952227" rel="noopener noreferrer" target="_blank">Allwyn</a> launched an in-house studio, <a href="https://www.campaignlive.co.uk/article/itv-shifts-retained-creative-account-uncommon-in-house/1949384" rel="noopener noreferrer" target="_blank">ITV shifted its retained creative account</a> from Uncommon to ITV Creative and Uncommon’s executive creative director <a href="https://www.campaignlive.co.uk/article/bbc-creative-hires-uncommons-richard-biggs-ecd/1948616" rel="noopener noreferrer" target="_blank">Richard Biggs</a> jumped to BBC Creative. </p><br><p>Campaign Red analysed this trend and last month produced an in-depth global report, <a href="https://www.campaign.red/article/1950321/brands-navigating-structural-shift-towards-in-housing-means-advertising-industry-across-globe" rel="noopener noreferrer" target="_blank">The Inside Job</a>, looking into what disciplines brands are in-housing, why they are luring agency talent and how they are collaborating with external agencies. </p><br><p>In this episode, Niki Garner, director of ITV Creative, joins The Campaign Podcast to discuss the in-housing evolution, why she hires from agencies and how in-house teams can provide the most value. Garner was also named <a href="https://www.campaignlive.co.uk/article/1938142/campaign-in-house-agency-awards-winners-2025-in-house-agency-leader" rel="noopener noreferrer" target="_blank">In-house Agency Leader</a> at Campaign’s In-House agency awards last year.</p><br><p>Joining from the Campaign team is data journalist Jamie Rossouw, co-author of The Inside Job, and premium content editor Nicola Merrifield. This episode is hosted by tech and multimedia editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaign.red/article/1950321/brands-navigating-structural-shift-towards-in-housing-means-advertising-industry-across-globe" rel="noopener noreferrer" target="_blank">How to build a successful in-house agency</a></p><p><a href="https://www.campaignlive.co.uk/article/allwyns-media-director-in-house-shop-studio-59-aiming-%E2%80%9Cnewsroom-mentality%E2%80%9D/1952764" rel="noopener noreferrer" target="_blank">Allwyn's media director: in-house shop Studio 59 aiming for “newsroom mentality”</a></p><p><a href="https://www.campaignlive.co.uk/article/bbc-creative-appoints-natalie-lau-head-planning/1951721" rel="noopener noreferrer" target="_blank">BBC Creative appoints Natalie Lau as head of planning</a></p><p><a href="https://www.campaignlive.co.uk/article/itv-creative-lead-dismisses-past-snobbery-aimed-in-house-agencies/1939692" rel="noopener noreferrer" target="_blank">ITV Creative lead dismisses past 'snobbery' aimed at in-house agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/itv-promotes-im-celebrity%E2%80%A6-south-africa-hand-drawn-animation/1951412" rel="noopener noreferrer" target="_blank">ITV promotes I’m a Celebrity… South Africa with hand-drawn animation</a></p><p><a href="https://www.campaignlive.co.uk/article/%E2%80%9Cthe-darker-side-water%E2%80%9D-behind-scenes-channel-4s-%E2%80%9Cthe-fountain-filth%E2%80%9D/1950070" rel="noopener noreferrer" target="_blank">“The darker side of water”: behind the scenes of Channel 4’s “The fountain of filth”</a></p><p><a href="https://www.campaignlive.co.uk/article/lego-ad-calls-play-array-characters-performed-tom-holland/1930709" rel="noopener noreferrer" target="_blank">Lego ad calls 'play' with array of characters performed by Tom Holland</a></p><p><a href="https://www.campaignlive.co.uk/article/specsavers-highlights-audiology-services-rebranding/1913041" rel="noopener noreferrer" target="_blank">Specsavers highlights audiology services by 'rebranding'</a></p><p><a href="https://www.campaignlive.co.uk/article/four-10-in-house-agencies-want-brands-lead-agency-ihalc-research-finds/1939641" rel="noopener noreferrer" target="_blank">Over four in 10 in-house agencies want to be b

<p>In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences.</p><br><p>How do we solve population pressure and climate crisis in space? How has GPS allowed us to provide 12% more food globally? How did the UK become a global leader in small satellite manufacture after the British Government said, “there’s no future for the UK satellite industry”? How did Elon Musk turn reusable rockets from science fiction to science fact in less than 20 years? What else are “Elon and Jeff” going to allow us to do? And why is SpaceX still “the elephant in the room”?</p><p> </p><p>Join Alice as she talks to Will Whitehorn, chair of giant space tech investor Seraphim and former president of Virgin Galactic, and they discuss the implications of “The Elon Musk show” and its legacy, “the beginnings of a competitive space industry of scale”.</p><p> </p><p>Contributors:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><p> </p><p><strong>Will Whitehorn OBE</strong>, Seraphim Space Investment Trust</p><p><a href="https://www.linkedin.com/in/will-whitehorn-obe-aba80833/" rel="noopener noreferrer" target="_blank">Will Whitehorn OBE | LinkedIn</a></p><br><p><u>Key topics covered:</u></p><ul><li>UK satellite manufacture</li><li>UK universities</li><li>SpaceX valuation</li><li>Reuseable rockets</li><li>Agricultural management</li><li>Population pressure</li><li>Climate crisis</li><li>Solar power</li><li>Data centres in space</li><li>Industrialising in space</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's annual <a href="https://www.campaignlive.co.uk/article/school-reports-2026-full-list/1948997" rel="noopener noreferrer" target="_blank">School Reports</a> scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9.</p><br><p>Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based on their individual history. The top mark of 9 is awarded to an agency that has had an outstanding year; 8 for an excellent year; 7 for a good one; 6 is satisfactory; 5 is adequate; 4 stands for below average; 3 is poor; 2, a year to forget and 1 warns that the shop's survival is in question. </p><br><p>For the last two years, no 9s were given, but this year, there were four awarded. </p><br><p>In this episode, Campaign's journalists discuss what the data revealed about individual agency health, how agencies fared in this year’s reports against difficult conditions and what goes into achieving a top score of 9. Premium content editor Nicola Merrifield, editor Maisie McCabe and media editor Beau Jackson join the episode hosted by tech and multimedia editor Lucy Shelley. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-holding-companies/1952096" rel="noopener noreferrer" target="_blank">School Reports 2026: Top holding companies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-100-creative-agencies/1952091" rel="noopener noreferrer" target="_blank">School Reports 2026 tables: Top 100 creative agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-50-media-agencies/1952095" rel="noopener noreferrer" target="_blank">School Reports 2026 tables: Top 50 media agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-regional-agencies/1952100" rel="noopener noreferrer" target="_blank">School Reports 2026: Top regional agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-agency-billings-growth-slows-down-amid-industry-challenges/1952175" rel="noopener noreferrer" target="_blank">School Reports 2026: Agency billings growth slows down amid industry challenges</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-end-%E2%80%9Cperformative-window-dressing%E2%80%9D-diversity/1952794" rel="noopener noreferrer" target="_blank">School Reports 2026: The end of “performative window dressing” for diversity</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-agencies-highest-marks/1952752" rel="noopener noreferrer" target="_blank">School Reports 2026: Which agencies got the highest marks?</a></p><br><p><a href="https://www.campaignlive.co.uk/article/group-m/1907338" rel="noopener noreferrer" target="_blank">What is Group M?</a></p><p><a href="https://www.campaignlive.co.uk/article/holding-company-solutions-undermine-agency-brands/1908568" rel="noopener noreferrer" target="_blank">Do holding company solutions undermine agency brands?</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-launches-new-elevate28-strategy-four-core-divisions-500m-savings/1949663" rel="noopener noreferrer" target="_blank">WPP launches new Elevate28 strategy with four core divisions and £500m savings</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Gaming has firmly entered the mainstream, with more than three billion players worldwide and engagement levels that now rival – and often exceed – social platforms. What was once seen as a niche channel is now a dominant cultural force, commanding time, attention and participation at scale.</p><br><p>These shifts, and what they mean for brands, were explored in depth at Campaign’s recent gaming summit, held in London.</p><br><p>In this sponsored episode of <em>The Campaign Podcast</em>, Dentsu’s global head of gaming, Brent Koning, builds on that conversation and goes further. He delves into gaming’s role as an immersive social space, and why it remains one of the most underutilised channels in the marketing mix.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences.</p><br><p>What did the Space-Comm Expo conference and exhibition tell us about connecting space and wider business? How does this manifest as tech connectivity in telecoms and why do farmers care about that? What did we learn about the benefits of extreme cold in manufacturing laboratories and why do pharmas care about that? How vulnerable are global logistics to the spoofing of navigation signals? And why is the UK government centralising space strategy in the Department for Science, Innovation and Technology?</p><p> </p><p>Join Alice and Jonners as they reflect on the UK space sector’s largest trade event and the “energy, diversity and …sheer scope of what this industry has to offer”.</p><p> </p><p>Contributors:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><p> </p><p><strong>Jonathan Daves</strong>, The Karman Line</p><p><a href="https://www.linkedin.com/in/jonathan-davies-174673170/" rel="noopener noreferrer" target="_blank">Jonathan Daves | LinkedIn</a></p><p> </p><p><strong>Subscribe to The Karman Line</strong></p><p>Apple: <a href="https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462</a></p><p>Spotify: <a href="https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ" rel="noopener noreferrer" target="_blank">https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ</a></p><p>YouTube: <a href="https://www.youtube.com/@TheK%C3%A1rm%C3%A1nLineUK" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@TheKármánLineUK</a></p><br><p><strong>Key topics covered:</strong></p><p>Space-Comm Expo, London, March 2026</p><p>Conference overview</p><p>Sector integration</p><p>Insurance</p><p>Customer utility</p><p>Government role</p><p>Future outlook</p><p> </p><p><u>Technological advancements</u></p><p>· Telecoms</p><p>· Manufacturing</p><p> </p><p><u>Defence and security</u></p><p>· Satellite capabilities</p><p>· Current threats</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>If gaming is not to be considered a media channel, what is it? Campaign hosted the <a href="https://gaming-summit.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Gaming Summit</a> this month, and many speakers at the event asserted that gaming should be considered more than just a channel to activate to make the most of its 3.5 billion global audience.</p><br><p>In this episode, Campaign's journalists from the event discuss why media should not be considered as as media channel, some of the mistakes brands make when approaching gaming and how to capitalise on the audience's active engagement.</p><br><p>Tech and multimedia editor Lucy Shelley is joined by the event’s host media editor Beau Jackson and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/mcdonalds-taps-nostalgia-trading-card-promotion/1951900" rel="noopener noreferrer" target="_blank">McDonald's taps into nostalgia with trading card promotion</a></p><p><a href="https://www.campaignlive.co.uk/article/replacing-funnel-three-pillars-modern-gaming-marketing/1951896" rel="noopener noreferrer" target="_blank">Replacing the funnel: the three pillars of modern gaming marketing</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The quote “good artists copy, great artists steal” also applies to advertising. Some ads are paying homage while some simply rip others off when creatives spot a good idea.</p><br><p>In this episode, the Campaign team takes a look at some of the recent ads that look noticeably similar, including <a href="https://www.campaignlive.co.uk/article/british-heart-foundation-campaign-draws-comparison-work-charity/1945958" rel="noopener noreferrer" target="_blank">British Heart Foundation and Cancer Research</a>, <a href="https://www.campaignlive.co.uk/article/crocs-uses-dancing-mannequins-global-campaign/1946704" rel="noopener noreferrer" target="_blank">Crocs</a> and the <a href="https://www.campaignlive.co.uk/article/v-a-brings-mannequin-life-spot-showcasing-creativity/1754249" rel="noopener noreferrer" target="_blank">V&A</a>, <a href="https://www.campaignlive.co.uk/article/experian-helps-nursery-rhyme-characters-better-financial-decisions/1944249" rel="noopener noreferrer" target="_blank">Experian</a> and an <a href="https://www.campaignlive.co.uk/article/amazon-spotlights-insurance-store-nursery-rhyme-inspired-ad/1835202" rel="noopener noreferrer" target="_blank">Amazon</a> ad from 2023, <a href="https://www.campaignlive.co.uk/article/review-week-primark-tries-denim-dancing/1931061" rel="noopener noreferrer" target="_blank">Primark</a> and Levi's iconic denim ad and Apple Watch and Rebook's "Belly's going to get you" in 2000.</p><br><p>Some creatives argue that ads can get away with copying if it's "over five years old and 5000 miles away", while others suggest it is "lazy" and creatives should be "named and shamed".</p><br><p>Host tech and multimedia editor Lucy Shelley is joined by deputy creativity and culture editor Charlotte Rawlings, reporter Eszter Gurbicz and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/thing-original-ooh-idea/1913273" rel="noopener noreferrer" target="_blank">Is there such a thing as an original (OOH) idea?</a></p><p><a href="https://www.campaignlive.co.uk/article/pre-testing-no-brainer-martin-beverley/1910491" rel="noopener noreferrer" target="_blank">Is pre-testing a ‘no-brainer’? With Martin Beverley</a></p><br><p>Coming up in the Campaign calendar:</p><p><a href="https://influencer360.prweek.com/" rel="noopener noreferrer" target="_blank">Influencer360 on 28th April</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In a break from the usual listen, we're bringing you The Karman Line, which is a new podcast on the British space industry from Haymarket Media Group, the owner of Campaign.</p><br><p>The UK space industry is a significant and strategic driver of the UK economy contributing over £19 billion in direct revenues. And it needs brilliant communicators to help tell its story.</p><br><p>For most people, space is about rockets and astronauts. But it's actually about sustainability, infrastructure, observation, communication and increasingly, manufacturing. Not a lot of people know that. </p><br><p>For the space industry to fully realise its potential it needs more of the right people to understand what’s happening and get involved. People like policy makers, investors, regulators, planners, lawyers and consultants.</p><br><p>In this first episode of The Karman Line, Dr Alice Bunn, the president of UK Space, and her panel of guests, Sam Alden co-CEO of Space Solar, Nick Shave managing director of Astroscale and Anushka Sharma founder of Naaut, discuss the surprising, awe inspiring business of space.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>WPP announced <a href="https://www.campaignlive.co.uk/article/wpp-launches-new-elevate28-strategy-four-core-divisions-500m-savings/1949663" rel="noopener noreferrer" target="_blank">a new strategy and structure</a> last week, on Thursday 26 February, as the company hopes to turn its fate around, while reporting its worst financial performance since the pandemic. </p><br><p>Campaign's editor-in-chief <a href="https://www.campaignlive.co.uk/article/cindy-rose-new-wpp-strategy-we-dont-want-holding-company-more/1949793" rel="noopener noreferrer" target="_blank">Gideon Spanier interviewed WPP's chief executive officer Cindy Rose</a> on the three-phrase plan "Elevate28" which includes £500m in cost savings and transitioning the business from a holding company structure to a single company with four core divisions – WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. These will be led across four regions globally.</p><br><p>In this episode, the Campaign team breaks down the announcements and what it means for WPP’s agencies, look at how the company compares to its competitors and discuss if Rose's plan will work. Tech and multimedia editor Lucy Shelley hosts the episode which includes Spanier alongside editor Maisie McCabe and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/wpp-media-vml-drive-8-uk-decline-wpp/1949750" rel="noopener noreferrer" target="_blank">WPP Media and VML drive 8% UK decline for WPP</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-creative-will-not-sunset-agency-brands/1949711" rel="noopener noreferrer" target="_blank">WPP Creative will 'not sunset' agency brands</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign has released the <a href="https://www.campaignlive.co.uk/article/its-campaign-list-2026/1947847" rel="noopener noreferrer" target="_blank">A List</a> – a compilation of over 200 industry leaders and their musings on the year gone and year ahead. In 2025, the advertising and marketing industry underwent some huge organisational shifts. With revenue declines and share price drops, job cuts, leadership changes and legacy agencies changing their names, 2026 marks a new era for the industry.</p><br><p>In this episode, the Campaign team discuss some of the A Listers' perspectives, including how to be innovative in uncertain times, and what outfits they wear to a pitch.</p><br><p>Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy editor Gemma Charles, editor-in-chief Gideon Spanier and deputy creativity and culture editor Charlotte Rawlings. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/2026-list-massive-fuckin-traitors-method-pitchers-ai-induced-boredom/1947428" rel="noopener noreferrer" target="_blank">The 2026 A List: 'Massive fuckin' traitors', 'Method Pitchers' and AI-induced boredom</a></p><p><a href="https://www.campaignlive.co.uk/article/half-vccps-current-jobs-didnt-exist-launch-ceo-says/1948351" rel="noopener noreferrer" target="_blank">Half of VCCP's current jobs didn't exist at launch, CEO says</a></p><p><a href="https://www.campaignlive.co.uk/article/list-its-completely-different-its-list/1906548" rel="noopener noreferrer" target="_blank">The A List and it’s completely different but it’s also still the A List</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-list-2026-leaders-planning-success-surprising-times/1948280" rel="noopener noreferrer" target="_blank">Campaign A List 2026: How leaders are planning for success in surprising times</a></p><p><a href="https://www.campaignlive.co.uk/article/talk-campaigns-2027-list/1948369" rel="noopener noreferrer" target="_blank">Can we talk about how you get into Campaign's 2027 A List?</a></p><p><a href="https://www.campaignlive.co.uk/article/pictures-campaign-list-party-2026/1948212" rel="noopener noreferrer" target="_blank">In Pictures: Campaign A List party 2026</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Media planners and buyers, like many in adland, have been tackling a period of immense change. AI, media fragmentation and budget restraints are all impacting the roles within media. </p><br><p>At the end of January Campaign hosted Media Week Live, a conference for media planners and buyers, discussing how their roles are changing and what the future of the media agency looks like. Leaders from X, Pinterest, Omnicom, WPP, Publicis and the National Theatre joined to share their perspectives from the top.</p><br><p>Campaign's media journalists hosted the event: media editor Beau Jackson and deputy media editor Shauna Lewis. The pair join tech and multimedia editor Lucy Shelley to discuss the future of the media planner and buyer, what part creativity plays in the media plan, how media planners work alongside AI and what challenges media agency leaders are facing this year.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/does-media-agency-chief-investment-officer/1947415" rel="noopener noreferrer" target="_blank">What does it take to be a media agency chief investment officer?</a></p><p><a href="https://www.campaignlive.co.uk/article/frustrating-disappointing-media-buyers-googles-action-against-kantar-media-barb/1946678" rel="noopener noreferrer" target="_blank">'Frustrating' and 'disappointing': media buyers on Google's action against Kantar Media and Barb</a></p><p><a href="https://www.campaignlive.co.uk/article/lists-2025-top-10-media-buyers/1941990" rel="noopener noreferrer" target="_blank">The Lists 2025: Top 10 media buyers</a></p><p><a href="https://www.campaignlive.co.uk/article/the-weather-changing-publishers-fret-google-ai-overviews/1930510" rel="noopener noreferrer" target="_blank">‘The weather is changing’: How much should publishers fret about Google AI Overviews?</a></p><p><a href="https://www.campaignlive.co.uk/article/will-media-buyers-first-victims-ai/1877613" rel="noopener noreferrer" target="_blank">Will media buyers be the first victims of AI?</a></p><p><a href="https://www.campaignlive.co.uk/article/media-buying-among-first-areas-go-rise-ai-says-mediamonks-co-founder/1875753" rel="noopener noreferrer" target="_blank">Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Following the Super Bowl LX over the weekend, David Kolbusz, chief creative officer at Orchard Creative; Helen Rhodes, chief creative officer at Grey London; and Josh Green, chief creative officer of Elvis review a selection of the ads in this week's episode of <em>The Campaign Podcast</em>. </p><br><p>Hosted by Campaign’s creativity and culture editor Gurjit Degun, the trio critique work from <a href="Following%20the%20Super%20Bowl%20LX%20over%20the%20weekend,%20David%20Kolbusz,%20chief%20creative%20officer%20at%20Orchard%20Creative;%20Helen%20Rhodes,%20chief%20creative%20officer%20at%20Grey%20London;%20and%20Josh%20Green,%20chief%20creative%20officer%20of%20Elvis%20review%20a%20selection%20of%20the%20ads. %20%20Hosted%20by%20Campaign’s%20creativity%20and%20culture%20editor%20Gurjit%20Degun,%20the%20trio%20critique%20work%20from%20Instacart,%20Anthropic,%20Squarespace,%20E.l.f%20cosmetics,%20Pringles,%20Dove%20and%20Bud%20Light. %20%20They%20also%20comment%20on%20whether%20this%20year’s%20ads%20are%20better%20than%20those%20of%20previous%20years." rel="noopener noreferrer" target="_blank">Instacart</a>, <a href="https://www.campaignlive.co.uk/article/anthropic-super-bowl-ad-highlights-its-ai-assistant-claude/1947419" rel="noopener noreferrer" target="_blank">Anthropic</a>, <a href="https://www.campaignlive.com/article/turbotax-squarespace-bring-drama-super-bowl-lx-adrien-brody-emma-stone/1947393" rel="noopener noreferrer" target="_blank">Squarespace</a>, <a href="https://www.campaignlive.com/article/melissa-mccarthy-preps-halftime-elfs-telenovela-inspired-super-bowl-spot/1947201" rel="noopener noreferrer" target="_blank">E.l.f Cosmetics</a>, <a href="https://www.campaignlive.com/article/sabrina-carpenter-builds-ideal-boyfriend-pringles-super-bowl-lx/1947075" rel="noopener noreferrer" target="_blank">Pringles</a>, <a href="https://www.campaignlive.com/article/doves-super-bowl-lx-spot-for-girls/1947079" rel="noopener noreferrer" target="_blank">Dove</a> and <a href="https://www.youtube.com/watch?v=z-P6OzmgCyY" rel="noopener noreferrer" target="_blank">Bud Light</a>. </p><br><p>They also comment on whether this year’s ads are better than those of previous years. Kolbusz said: "The theme for me this year was that people are starting to figure out the Super Bowl again. I think the last five or so years have just been an absolute tragedy."</p><br><p>Further reading:</p><ul><li><a href="https://www.campaignlive.co.uk/article/super-bowl-2026-round-up-watch-ads/1947432" rel="noopener noreferrer" target="_blank">Super Bowl 2026 round-up: watch the ads</a></li><li><a href="https://www.campaignlive.co.uk/article/pringles-can-hands-grey-london/1828849" rel="noopener noreferrer" target="_blank">Pringles "Can hands" by Grey London </a></li></ul><p><br></p><p>Campaign calendar:</p><ul><li><a href="https://audioadvertisingawards.com/audioadvertisingawards2026/en/page/home" rel="noopener noreferrer" target="_blank">Audio Advertising Awards</a>: final entry deadline on 12th February, with multi-entry discounts</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The FIFA World Cup really is bigger this year, taking place in Summer across 39 days, taking place in 16 cities across the US, Mexico and Canada. While all the on-pitch fun is happening across the Atlantic, how can brands across the pond engage UK audiences effectively and authentically?</p><br><p>In this episode of <em>The Campaign Podcast</em>, Campaign welcomes guest Lizi Hamer, the global executive creative director at Octagon to discuss some of the biggest mistakes brands make when creating brand experiences around the World Cup, and why advertisers should be thinking community first, not country first.</p><br><p>Tech and multimedia editor Lucy Shelley hosts the episode with Campaign's deputy editor Gemma Charles and creativity and culture editor Charlotte Rawlings.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/beyond-borders-why-countries-dont-define-modern-fandom/1944912" rel="noopener noreferrer" target="_blank">Beyond borders: why countries don’t define modern fandom</a></p><p><a href="https://www.campaignlive.co.uk/article/fifa-2026s-longer-tournament-window-presents-golden-opportunity-fan-activations/1942803" rel="noopener noreferrer" target="_blank">Fifa 2026’s longer tournament window presents a golden opportunity for fan activations</a></p><p><a href="https://www.campaignlive.co.uk/article/identity-launches-global-sports-proposition/1945965" rel="noopener noreferrer" target="_blank">Identity launches global sports proposition</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-cultural-trends/1944661" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Cultural trends</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-experiences/1944555" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Experiences</a></p><br><p>Campaign calendar:</p><p><a href="https://audioadvertisingawards.com/audioadvertisingawards2026/en/page/home" rel="noopener noreferrer" target="_blank">Audio Advertising Awards</a>: final entry deadline on 12th February, with multi-entry discounts</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's "agencies to watch" lists the top media, creative and new shops that are likely to have an impact in the next 12 months. This episode discusses the chosen agencies, how the lists have changed from 2025, and what makes an agency worth watching, or not.</p><br><p>While these lists are not an endorsement of each agency, they have been chosen because these shops went through big changes last year.</p><br><p>This episode of The Campaign Podcast is hosted by Lucy Shelley and features editor Maisie McCabe, creativity and culture editor Gurjit Degun and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/eight-new-agencies-watch-2026/1945795" rel="noopener noreferrer" target="_blank">Eight new agencies to watch in 2026</a></p><p><a href="https://www.campaignlive.co.uk/article/seven-creative-agencies-watch-2026/1945593" rel="noopener noreferrer" target="_blank">Seven creative agencies to watch in 2026</a></p><p><a href="https://www.campaignlive.co.uk/article/eight-media-agencies-watch-2026/1944807" rel="noopener noreferrer" target="_blank">Eight media agencies to watch in 2026</a></p><p><a href="https://www.campaignlive.co.uk/article/agencies-watch-grow-top-agencies-conundrums/1944320" rel="noopener noreferrer" target="_blank">If 'agencies to watch' grow into 'top agencies' and other conundrums</a></p><p><a href="https://www.campaignlive.co.uk/article/lepub-launches-london-led-gina-hood/1935297" rel="noopener noreferrer" target="_blank">LePub launches in London led by Gina Hood</a></p><p><a href="https://www.campaignlive.co.uk/article/the-grey-naissance-helen-rhodes-plans-dollop-stupidity-naivety-greys-return-creative-glory/1929839" rel="noopener noreferrer" target="_blank">‘The Grey-naissance’: Helen Rhodes plans ‘dollop of stupidity and naivety’ in Grey's return to creative glory</a></p><p><a href="https://www.campaignlive.co.uk/article/ace-hearts-dealing-adland-new-hand/1940730" rel="noopener noreferrer" target="_blank">Ace of Hearts: dealing adland a new hand</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>2025 saw an incredible amount of change and pressure for the industry and its agencies – steering the ship through heavy storms has become even tougher.</p><br><p>At Campaign's Year Ahead Breakfast Briefing in The National Gallery, editor Maisie McCabe led a discussion on leadership in a time of change, interviewing Dan Clays, CEO of Omnicom Media EMEA, Katie Mackay-Sinclair global chief brand officer at Mother, and Magnus Djaba, chief client officer and Publicis Groupe. </p><br><p>This bonus episode of The Campaign Podcast features the entire panel which discusses the impact of AI, structural shifts within agencies and how people should care for each other during timed of change.</p><br><p>The Year Ahead Breakfast Briefing featured adland leaders talking about the trends and strategies for 2026, across creativity, technology, leadership, brands and media.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/agencies-need-ai-literate-keep-clients-gravity-road-global-ecd-warns/1945304" rel="noopener noreferrer" target="_blank">Agencies need to be AI literate to keep up with clients, Gravity Road global ECD warns</a></p><p><a href="https://www.campaignlive.co.uk/article/creativity-will-return-raw-human-honesty-2026-kyle-harman-turner-says/1945457" rel="noopener noreferrer" target="_blank">Creativity will see a return to ‘raw human honesty’ in 2026, Kyle Harman-Turner says</a></p><p><a href="https://www.campaignlive.co.uk/article/isnt-boring-spending-place-case-diverse-media-diet/1945067" rel="noopener noreferrer" target="_blank">'Isn't it boring spending in the same place?': the case for a diverse media diet</a></p><p><a href="https://www.campaignlive.co.uk/article/global-sentiment-towards-sustainability-fallen-off-cliff-trainline-marketer-says/1944999" rel="noopener noreferrer" target="_blank">Global sentiment towards sustainability has 'fallen off a cliff', Trainline marketer says</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-ad-agencies/1945148" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Ad agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-creativity/1944998" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Creativity</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-social/1944364" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Social</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-cultural-trends/1944661" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Cultural trends</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-media-owners/1943846" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Media owners</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-brands/1944436" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Brands</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-technology/1943901" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Technology</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-media-agencies/1943822" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Media agencies</a></p><br><p>Coming up in the Campaign Calendar:</p><p><a href="https://www.brandfilmawards.co.uk/" rel="noopener noreferrer" target="_blank">Brand Film Awards</a>: deadline on 29 January</p><p><a href="https://audioadvertisingawards.com/audioadvertisingawards2026/en/page/home" rel="noopener noreferrer" target="_blank">Audio Advertising Awards</a>: second entry deadline on 29th January, with multi-entry discounts</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank'